OBJECTIVE

A leading home improvement marketer aimed to scale their lead generation efforts and improve lead quality while maintaining alignment with their existing acquisition strategies. Previously, they paid a flat rate for all leads, which led to overpaying for under-qualified prospects and undervaluing high-quality ones. Seeking a more efficient and performance-based approach, they turned to the Perform^[cb] Outcome Engine to optimize their customer acquisition. By leveraging the Outcome Engine’s advanced AI and targeting capabilities, they were able to drive more qualified leads seamlessly alongside their existing initiatives, maximizing the value of every lead.

APPROACH

To optimize lead quality and uncover new opportunities for growth within their current campaigns, the home services marketer leveraged the Outcome Engine’s advanced hyper-targeted lead tier system. This system enabled them to align lead payouts with traffic quality across different states, dynamically pricing traffic based on state-specific demand for contractors and home improvement services. Alongside optimizing their existing acquisition efforts, Perform^[cb] also introduced and tested new traffic channels throughout the customer funnel.Using their built-in AI technology, PerformSense AI, the Outcome Engine pinpointed the top-performing channels most likely to deliver highly qualified leads, analyzing billions of historical data points. This iterative process allowed Perform^[cb] to optimize performance in real-time, scaling only the most effective channels while seamlessly integrating them with the marketer’s current strategies. By harmonizing their existing efforts with new, high-intent traffic sources, this approach not only improved lead qualification but also drove scalable growth across all channels.

RESULTS

Over four years, this multi-faceted, performance-driven strategy resulted in exponential growth, including a 1,917% increase in quality leads and a 41% rise in conversions. By seamlessly integrating new traffic channels with their existing campaigns, the home services client not only improved lead qualification but also achieved a significant boost in ROI and customer lifetime value (CLV). This long-term, scalable approach empowered the marketer to maintain cohesion across all acquisition efforts while driving sustainable growth at scale.

Looking to optimize your lead generation efforts and scale with precision? Partner with the Outcome Engine to drive high-quality, targeted traffic that seamlessly integrates with your existing strategies and maximizes ROI.

The post Home Improvement Marketer Achieves Exponential Lead Growth with New Performance Channels appeared first on Perform[cb].

Outcomes

#497 → #27 Shopping Category Rank in just 10 days

15,000+ incremental organic installs per month unlocked

140% growth in daily downloads (5K → 12K+)

61% increase in Daily Active Users (222K → 358K)

Engagement rate more than doubled (~4.5% → 9.95%)

Shopping App Overview

This shopping app rewards users with points for everyday activities like walking into stores, scanning product barcodes, making purchases, and watching videos. These points can be redeemed for free gift cards to major retailers or cash via PayPal/Visa.

The app marketer partnered with Perform^[cb]’s Outcome Engine to test a new performance channel – keyword conquesting. Operating in one of the most competitive verticals of the App Store, Shopping, their goal was to increase app ranking within this category, improve organic discoverability, and drive more high-quality user growth.

Objective

The shopping app sought to:

• – Test whether keyword conquesting could meaningfully improve App Store visibility
• – Increase category ranking within the Shopping vertical to Top 30
• – Drive net-new incremental installs
• – Improve downstream engagement metrics such as DAU and engagement rate

Perform^[cb]’s Outcome Engine designed a rapid, high-impact keyword burst campaign to measure performance lift and validate the strategy’s scalability.

Approach: Keyword Conquesting Campaign

The Outcome Engine team deployed a targeted keyword acquisition and ranking strategy, built to rapidly push the shopping marketer upward across high-value and high-intent keywords. The campaign ran for 10 days, positioning them against core competitors in the Shopping category.

The approach focused on:

• – Securing top-ranked positions on priority keywords
• – Reinforcing rankings through controlled acquisition volumes
• – Driving both keyword and category momentum to unlock sustained organic scale

Results

1. Massive Keyword & Organic Visibility Gains

• 210 total ranking improvements across 17 priority keywords
• Multiple keywords pushed to the #1 position, including:
  • – Gift Cards
  • – Rewards
  • – Free Gift Cards
  • – Earn Rewards
  • – Cash Back Rewards
  • – Receipt Apps

These combined gains positioned the shopping app to receive 15,000+ incremental organic installs per month, even before accounting for continued upward mobility expected post-burst.

2. Category Rank Surge: #497 → #27

The marketer’s Shopping Category Rank skyrocketed from #497 (Day 1) to #27 (Day 10), surpassing the campaign objective of reaching the Top 30.

This dramatic lift:

• – Significantly increased marketplace visibility
• – Improved organic discoverability
• – Created durable ranking momentum that supports long-term retention

3. Daily Active Users (DAU) Growth

DAU increased from 222,000 → 358,000, a 61% lift during the 10-day burst window. This increase demonstrates both higher exposure and improved user quality.

4. Daily Downloads More Than Doubled

Daily installs increased from 5,000 → 12,000+, marking 140% growth driven by higher ranking positions and elevated keyword visibility.

5. Engagement Rate More Than Doubled

Engagement improved from ~4.5% → 9.95%, signaling that the new users acquired were not only high-intent but also interacting with the app at significantly higher velocity.

Impact Summary + Continued Performance

The shopping app’s keyword conquesting test delivered strong performance, validating this channel as an effective driver of App Store visibility, organic growth, and high-quality user acquisition within the competitive Shopping category.

“Such an exciting and transparent campaign overall. We absolutely smashed our projection of Top 50 and even beat our stretch goal of Top 30… hitting #27 in the Shopping category was great to share with the team.”

– Senior Associate, Influencer & Affiliate Marketing

Key Outcomes:

• – Rapid improvements in App Store competitiveness and category positioning
• – Meaningful incremental organic install lift driven by keyword gains
• – Higher-quality users with improved engagement and retention signals
• – Sustained momentum extending beyond the initial campaign window

With these gains in place, the rewards marketer now benefits from strong organic tailwinds. However, keyword and category rankings require ongoing reinforcement, especially in crowded verticals like Shopping.

Path Forward:

• – Maintain priority keyword and category rankings
• – Protect organic visibility unlocked during the burst
• – Extend performance impact throughout the holiday season and beyond

The post How A Shopping App Unlocked Massive Organic Growth by Testing a New Keyword Conquesting Strategy appeared first on Perform[cb].

Outcomes

285% Increase in Average Monthly Affiliate Revenue

4X → 7X ROAS

26% Increase in AOV

52% Increase in New Customers Generated

85% of Top Publishers Introduced by Perform^[cb]

138% Increase in Revenue Generating Publishers

Executive Summary

A popular nutritional supplement brand made a strategic shift in 2021 – transitioning affiliate program management from a competing agency to Perform^[cb] – with a clear goal: unlock growth, improve efficiency, and fully leverage the affiliate channel. 

Over the following three years, this brand saw affiliate revenue climb to $270K+ per month, while improving ROAS to 7x and expanding its active partner base more than twofold.

About the Brand

This marketer is a mission-driven wellness brand rooted in time-tested ingredients like bone broth, collagen, and adaptogens. As a DTC leader in the supplements space, the brand has long recognized the potential of affiliate marketing but sought greater scale and accountability in program performance.

The Opportunity for Growth

By 2021, this brand’s affiliate program was steady but not performing to its full potential. With monthly revenue plateaued and a narrow mix of active publishers, the brand saw an opportunity to rethink its channel strategy. Key friction points included:

• – Stagnant Performance: Affiliate revenue averaged $60K – $80K per month.
• – Limited Reach: Program leaned heavily on a few coupon publishers.
• – Low Publisher Engagement: Only 21% of partners were revenue-active.
• – Limited Visibility & Control: Challenges around partner quality and compliance.

To turn the affiliate program into a true growth lever, this supplement brand partnered with Perform^[cb] Agency to bring strategic oversight, deeper publisher engagement, and better channel outcomes.

What Changed

The brand’s leadership embraced a full program transformation – prioritizing transparency, diversification, and scalable growth. With Perform^[cb] managing their affiliate program, they implemented a roadmap centered around:

• Smarter Partner Activation
  • – Reengaged dormant partners identified in the initial program audit – many of which became top 20 revenue contributors.

• Diversified Publisher Mix
  • – Shifted away from coupon-heavy dependency toward a more balanced mix including loyalty, card-linked offers (CLO), toolbar, and other strategic partnerships.
  • – Onboarded new high-performing partners like Quatch, Figg, Drop, Katalys, and Jellysmack.

• Program Hygiene & Compliance
  • – Refreshed and streamlined the publisher roster to focus on quality, relevance, and long-term value.
  • – Established clear performance benchmarks and ongoing compliance protocols.

• Performance-Driven Optimization
  • – Focused on increasing new customer acquisition, boosting AOV, and exceeding the brand’s initial ROAS goals.

The Results

The wellness brand’s renewed focus and partnership approach paid off with clear, compounding results:

• – 285% increase in average monthly affiliate revenue 
• – 4X → 7X ROAS
• – 26% increase in average order value (AOV)
• – 29% of new customers generated through their affiliate program – a 52% increase from previous management 
• – 50% of all publishers in program are revenue generating – a 138% increase from previous management 
• – Out of the top 20 publishers, 17 were introduced and onboarded by Perform^[cb]

All previously dormant reengagement targets now contribute top-tier revenue, and every KPI exceeded the program’s original growth targets.

Why It Worked for the Brand

By aligning their affiliate program strategy with broader business goals, this wellness brand unlocked the full potential of the channel. Instead of settling for maintenance-mode management, the brand leaned into a performance-first mindset—driving real business outcomes and positioning affiliate as a top revenue driver.

What’s Next

With a strong, high-performing foundation in place, the client is now expanding its publisher ecosystem even further, with a focus on content, influencer, and non-traditional affiliate partners. The program is no longer just operational—it’s a core part of their growth engine.

Inspired by this Brand’s Success?

If your affiliate program isn’t scaling – or if it’s relying too heavily on legacy partners – it might be time for a fresh approach. Perform^[cb]’s affiliate management team partners with innovative brands ready to drive real performance from their affiliate channel.

The post How a Leading Nutritional Supplement Brand Scaled Affiliate Revenue 4X with Strategic Program Management appeared first on Perform[cb].

Outcomes

10.70x Return on Ad Spend (ROAS) — up from 3.53x average

78.26% Increase in New Customer Orders

Affiliate program transitioned from negative to positive ROI per order

Diversified partner mix, reducing reliance on top 10 partners

Objective

A leading innovator in precision health solutions partnered with Perform^[cb]’s affiliate management team to drive profitable growth while addressing rising acquisition costs. The client set ambitious goals to:

• – Achieve positive ROI per transaction
• – Lower customer acquisition cost (CAC)
• – Increase return on ad spend (ROAS) to a target of 10x

Key challenges included:

• – High commission payouts combined with discount offers were causing a loss of over $80 per order.
• – Overpaying commissions relative to profit margins threatened long-term program sustainability.
• – Concern about cannibalization of organic and direct traffic due to partner TM+ and long-tail keyword bidding inflating costs.

Approach

Perform[cb] designed and executed a multi-faceted strategy focused on restoring profitability and optimizing partner value:

– Data-Driven Analysis: Conducted competitive benchmarking to determine appropriate CPA rates, and modeled best-case/worst-case commission scenarios to guide the marketer’s decisions.

– Commission Restructuring: Decreased existing commission rates across the board, adjusting payouts based on partner type and contribution to profitability. Net-new partners received even lower default commissions to protect margin.

– Partner Mix Optimization: Evaluated and removed partner offers with excessive coupon code usage (over 3,000+ codes) and transitioned to a non-promotional model designed to lift average order value (AOV).

– Targeted Promotions: Established tightly controlled coupon codes, available only to select partners who demonstrated strong profitability, ensuring alignment with their cost and ROI goals.

– Traffic Quality Protection: Strategically scaled back TM+ and long-tail keyword bidding permissions, curbing the risk of cannibalizing the marketer’s organic and direct sales channels.

Results

Through Perform^[cb]’s strategic program restructuring and partner optimization:

• – The health marketer’s affiliate program became profitable on a per-order basis, reversing prior losses.

• – ROAS surged from 3.53x to 10.70x, exceeding the marketer’s ambitious 10x target.

• – New customer orders increased by 78.26%, demonstrating the program’s enhanced ability to acquire high-quality customers.

• – The partner mix diversified significantly, reducing dependency on the top 10 affiliates and adding new revenue-generating partners that contributed to a healthier, scalable ecosystem.

This refined approach not only mitigated cost concerns but also helped the marketer recoup revenue that had previously been lost as certain partners scaled back efforts when bidding permissions were reduced.

Ready to drive profitable growth for your brand?

Connect with Perform^[cb]’s affiliate management team to learn how we can optimize your affiliate strategy, enhance ROI, and build a sustainable program that aligns with your business goals.

The post At-Home Health Tests Brand Cuts Acquisition Costs and Exceeds 10x ROAS Goal Through Affiliate Optimization appeared first on Perform[cb].

Outcomes

86.9% Increase in Revenue

107.4% Increase in Conversions

17.8% Increase in Traffic

96 Net New Partners Added

65 Placement Opportunities Presented, 31 Activated

13% Cost Savings via Commission Optimization

Objective

A fast-growing vitamin and health brand partnered with Perform^[cb]’s affiliate management team to expand its affiliate channel’s contribution to the overall marketing mix. The program’s key goals included:

• – Increasing the share of affiliate-driven business
• – Acquiring new customers through optimization with key partners
• – Delivering efficient customer acquisition costs (CAC) while scaling growth

The vitamin marketer aimed to build a balanced affiliate strategy with strong bottom-of-funnel performance, while beginning to expand toward a full-funnel approach in the coming year.

Approach

Perform^[cb] implemented a multi-pronged strategy focused on rapid partner expansion, cost efficiency, and performance optimization:

– Program Audit & Asset Refresh: Conducted a full program audit to identify opportunities for cost savings and growth. Updated banners and text links to improve engagement and conversions.

– Commission Structuring: Delivered 13% cost savings by aligning publishers into appropriate commission rate tiers based on their value and role in the funnel.

– Reactivation of Dormant Partners: Proactively reached out to inactive affiliates, successfully bringing them back into the fold to drive incremental volume.

– New Partner Onboarding: Added 96 net new partners to the program over 5 months, significantly broadening the affiliate ecosystem.

– Placement Activation: Secured 65 placement opportunities, with 31 moving forward, providing targeted visibility and conversion-driving placements.

– Health Industry Expertise: Leveraged Perform[cb]’s deep knowledge of the health and wellness space to execute strategies efficiently and at speed, achieving all major milestones in just 5 months.

Results

The vitamin and health marketer’s affiliate program transformation generated outstanding results in a short timeframe:

– Sales Growth: Revenue increased by 86.9%, and actions (conversions) grew by 107.4%, demonstrating strong customer response to optimized partner activations.

– Cost Efficiency: Despite a 65% increase in total program cost (including paid placements), the program became more efficient overall thanks to smart partner targeting and commission structuring.

– Rapid Ecosystem Expansion: 96 new partners were onboarded, and 31 high-impact placements were activated, fueling sustained growth.

– Sustainable Cost Management: The program achieved 13% cost savings through better commission alignment, further improving ROI.

Ready to achieve similar affiliate growth?

Get in touch with Perform^[cb]’s affiliate management team to explore how we can help you grow sales, expand partner ecosystems, and optimize costs — faster than you thought possible.

The post Vitamin Brand Drives 87% More Sales and Adds 96 Partners Through Affiliate Program Acceleration appeared first on Perform[cb].