Objective

A leading Medicare marketer sought to increase call volume and drive new policies to their call center on a performance model. While aiming for new scalable growth, the marketer was also focused on ensuring the efficiency of their existing marketing channels. They turned to Perform^[cb]’s Outcome Engine to help pinpoint untapped traffic channels that would drive new inbound calls while seamlessly integrating with their current lead gen efforts.

Approach

The Outcome Engine took a collaborative approach, first strategizing with top pay-per-call partners to drive continued scale to the marketer’s existing efforts, while also testing with new, high-impact channels. The team utilized new search, social, and display traffic sources to generate even more qualified inbound calls. These ads were designed as “call-only,” ensuring they only displayed on devices with call capabilities.

To target the most high-intent customers and maintain alignment with the marketer’s current strategy, the Outcome Engine leveraged geotargeting and demographic data. This enabled the Medicare marketer to reach users based on specific criteria, optimizing performance across both new and existing channels. Integrating this approach with the marketer’s current campaign strategy, Perform^[cb]’s Outcome Engine worked closely with trusted call partner, Ringba, to dynamically pass back additional targeting data. This allowed real-time adjustments to the cost-per-policy, enabling the client to optimize spend and drive quality calls more effectively.

Results

In just 90 days, the integrated pay-per-call campaign resulted in 6,800 calls and counting, with a 50% conversion rate. The new channels also contributed to delivering an average call duration of 15 minutes and seven seconds, generating revenue per call up to $56. By layering new channels over the marketer’s existing efforts, Perform^[cb] was able to scale customer acquisition without disrupting their broader marketing strategy. The Medicare marketer has seen remarkable success and continues to optimize their customer acquisition strategy with the Outcome Engine to drive sustained growth.

Partner with Perform^[cb] to drive high-quality customer acquisition by integrating new channels with your existing marketing strategies and maximizing campaign performance. 

The post Medicare Marketer Boosts Call Volume and Policy Acquisition with New Traffic Channels  appeared first on Perform[cb].

Objective

A leading auto insurance marketer sought to drive new, qualified customer calls at scale with a duration of two minutes or longer, all while maintaining a cost-per-policy of $800 or less. With a focus on high-intent prospects and ensuring cost efficiency, the marketer relied on the Perform^[cb] Outcome Engine team’s expertise to uncover new traffic opportunities and deliver scalable, measurable results alongside their existing efforts.

Approach

To enhance the marketer’s existing call generation strategy, Perform^[cb] launched an evergreen Google Ads account designed to test new display channels and run seamlessly alongside the auto insurance marketer’s existing internal efforts. This collaborative approach ensured that the new campaigns supported and amplified established initiatives without overlap or disruption.

The Outcome Engine team ensured campaigns across new sources were in full compliance with evolving click-to-call policy changes. By focusing on generic and conquesting keywords – such as aggregators, producers, carriers, and direct competitors’ terms – the campaign was tailored to target and capture high-intent prospects efficiently. This strategic alignment allowed the marketer to maximize call volume and drive measurable results while maintaining cohesion across all marketing channels.

Results

By optimizing keyword campaigns across new channels and aligning efforts with the marketer’s existing lead generation campaigns, the Perform^[cb] Outcome Engine successfully delivered a CPA consistently below $600,. Over the quarter, the marketer generated 75,159 high-quality calls with an average duration of 13 minutes, achieving a 43% increase in conversion rate.

This seamless collaboration allowed the new performance-based display channels to run effectively alongside the marketer’s existing call generation efforts, amplifying results without interrupting their broader strategy. Thrilled with the campaign’s success, the insurance brand expanded its budget and continues to scale with Perform^[cb], leveraging tailored strategies to drive sustained performance.

Looking to enhance your lead gen efforts while working in harmony with your current channels? Partner with the Outcome Engine for scalable, data-driven solutions.

The post Auto Insurance Marketer Expands Call Campaigns with New High-Impact Channels appeared first on Perform[cb].

Objective

A popular health and life insurance marketer aimed to drive new policies on a pay-per-call (PPC) basis, wanting to optimize towards 90-second call durations or longer. To achieve growth without disrupting their existing strategies, the marketer sought the expertise of Perform^[cb]’s Outcome Engine to establish targeted campaigns across previously untapped performance channels that adhered to specific demographic parameters, such as age and zip code, while maintaining a CPA of $400 or less.

Approach

To support the marketer’s existing efforts and maximize campaign efficiency, the Perform^[cb] Outcome Engine launched two targeted PPC campaigns: one for users under 65 seeking life insurance and another for consumers over 65 in the market for health insurance. Leveraging advanced call analytics, the team passed key demographic data, including age and zip code, through the Outcome Engine’s technology, to ensure callers were routed to the correct end-buyer. This process operated in alignment with the marketer’s other lead generation channels, ensuring incremental growth. 

The Outcome Engine team further pre-qualified callers by creating audience segments based on age, in-market interest, and search behavior before they entered the interactive voice response (IVR) system. To maintain quality, the Outcome Engine’s in-house compliance team conducted manual checks on call recordings, ensuring all calls met the marketer’s stringent criteria. This robust process allowed the marketer to grow their paid call volume alongside their established strategies.

Results

Over the course of the campaign, the insurance marketer was able to drive more than 14,000 paid calls and counting, resulting in a 56% year-over-year revenue increase. The campaign achieved a 51% conversion rate, with inbound calls emerging as the most effective revenue driver. By seamlessly integrating new performance channels alongside the marketer’s ongoing efforts, the Perform^[cb] Outcome Engine delivered measurable success, and the marketer is now scaling the campaign further.

Partner with Perform^[cb] to drive targeted growth and enhance your acquisition strategy by integrating new performance channels alongside your existing campaigns.

The post Targeted Pay-Per-Call Channels Drive 56% Revenue Growth for Insurance Marketer appeared first on Perform[cb].

OBJECTIVE

A leading auto insurance marketer was looking to increase market share and generate high-quality leads, specifically targeting new customer acquisitions through pay-per-call quotes for local agents. With a focus on driving more performance-based outcomes, the marketer approached Perform^[cb]’s Outcome Engine to scale their efforts and optimize alongside their existing marketing channels.

APPROACH

Leveraging the Outcome Engine’s built-in AI technology, the team identified high-potential channels that would amplify the marketer’s acquisition efforts without disrupting ongoing campaigns. They launched an evergreen Google Ads account to run across top display sources in conjunction with the insurance marketer’s internal efforts, ensuring consistent and effective product marketing. As traffic began to scale, the Outcome Engine team utilized internal capabilities to track performance, monitor conversion rates, and adjust campaigns based on real-time data to optimize for mobile pay-per-call conversions.

A strategic approach was employed, targeting high-converting generic and conquesting keywords, including aggregators, producers, carriers, and direct competitor’s terms. This allowed the team to capture valuable traffic, maximizing lead quality while staying aligned with the brand’s objectives.

Additionally, the Outcome Engine has established relationships with trusted call analytics platforms and marketplaces, ensuring all calls were compliant with FCC, TCPA, PCI, and HIPAA standards. Perform^[cb]’s compliance team rigorously vetted all partners, ensuring high-quality traffic.

RESULTS

After just one year, the auto insurance marketer achieved remarkable results, fueled by the impact of tapping into new performance channels. Conversion rates and new policy acquisitions grew significantly as data was continually refined, with a 54% increase in conversion rates year-over-year. 

With early projections indicating over 50,000 new policy calls before the first quarter running, the marketer is on the path to great scale for their lead generation while maintaining alignment with existing strategies.

Looking to enhance your lead gen efforts while working in harmony with your current channels? Partner with the Outcome Engine for scalable, data-driven solutions.

The post Auto Insurance Brand Drives 54% Conversion Rate Increase with New Performance Channels appeared first on Perform[cb].