{"id":13015,"date":"2017-09-26T13:00:49","date_gmt":"2017-09-26T17:00:49","guid":{"rendered":"http:\/\/blog.clickbooth.com\/?p=13015"},"modified":"2026-04-29T13:59:20","modified_gmt":"2026-04-29T17:59:20","slug":"600-billion-holiday-season-to-begin-advertisers-are-you-ready","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/600-billion-holiday-season-to-begin-advertisers-are-you-ready\/","title":{"rendered":"Holiday Season Marketing: $600 Billion Holiday Season to Begin. Marketers, Are You Ready?"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"color: #f25405;\"><b>35 Days Until Halloween&#8230;<\/b><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ad0909;\"><b>58 Days Until Thanksgiving&#8230;<\/b><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #008000;\"><b>90 Days Until Christmas! <\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s official! The holiday season is fast approaching! This season is a multi-billion dollar affair, and if you want to get in on it, you need to start setting up your holiday campaigns NOW. \u00a0<a class=\"wpil_keyword_link\" title=\"Clickbooth\" href=\"https:\/\/www.performcb.com\/\" data-wpil-keyword-link=\"linked\">Clickbooth<\/a> is here with information and advice to help make sure you are ready to deploy your holiday marketing campaigns in time. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">October &#8211; December are the biggest shopping months of the year and a major growth engine for U.S. retail. In 2016, U.S. holiday retail sales rose 4.7% to<\/span><b> $658.3 billion<\/b><span style=\"font-weight: 400;\"> with shoppers continuing to gravitate online, with retail eCommerce transactions increasing 12% year-over-year (First Data Holiday 2016 SpendTrend). In 2017, we are projected to see that amount increase another <\/span><a href=\"https:\/\/marketingland.com\/2017s-holiday-e-commerce-sales-see-10-growth-rate-last-years-holiday-season-222476\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">10%<\/span><span style=\"font-weight: 400;\">! <\/span><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">With the growing success of the holiday season, holiday campaigns are being sent earlier and earlier, with October being the most common month for brands to kick off holiday marketing. Are you ready for this holiday season? \u00a0Q4 tops the charts in consumer spending. If you are looking to close out the year strong, THIS is the time to get your brand prepped and ready for the holidays. We\u2019re talking holiday offers, holiday specials and even holiday creatives for your non holiday offers. <\/span><\/p>\n<p><span style=\"color: #0000ff;\"><i><span style=\"font-weight: 400;\">To maximize your opportunity you may want to stop a minute and consider the following:<br \/>How far are you from reaching your annual goals? What you do in Q4 may help close the gap! <\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now get moving! <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Review holiday campaign results from last year and determine which campaigns performed the best and worst. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Were there any standout campaigns that received really high metrics? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is the answer yes? Plan to take those campaigns and further optimize them for the holiday season. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What if you have a new idea? Don\u2019t be afraid to try something new! <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget! We have also seen success in past years when holiday creatives are added to our non-seasonal offers, especially for Dating and Nutra! So if you have a campaign, that could benefit from some new holiday creatives, do it! \u00a0Wishing everyone a wonderfully successful holiday season!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-The Clickbooth Team<\/span><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-may-also-like\">You May Also Like<\/h2>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li><a href=\"https:\/\/www.performcb.com\/content-hub\/how-to-succeed-during-q4-seasonality-in-2020\/\">How to Succeed During Q4 Seasonality in 2020<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/30-40-higher-epc-how-can-i-track-it\/\">30-40% Higher EPC? How Can I Track It?<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/free-shipping-no-longer-optional-for-the-holidays\/\">Free Shipping: No Longer Optional for the Holidays<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/seasonal-user-acquisition-strategy-performance-channels\/\">Maximizing Your Mobile Performance Marketing Strategy Before Peak Season<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opms-3-keys-to-mastering-q4-holiday-gift-guides\/\">Ignite OPM&#8217;s 3 Keys to Mastering Q4 Holiday Gift Guides<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"It\u2019s official! The holiday season is fast approaching! This season is a multi-billion dollar affair, and if you want to get in on it, you need to start setting up your holiday campaigns NOW. \u00a0Clickbooth is here with information and advice to help make sure you are ready to deploy your holiday marketing campaigns in time.","protected":false},"author":55,"featured_media":13027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7499,7453,7344],"tags":[7600,18,7821,127],"class_list":["post-13015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-all","category-performance-marketing","tag-advertisers","tag-clickbooth","tag-holiday-season","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Holiday Season Marketing | Advertisers, Are You Ready?<\/title>\n<meta name=\"description\" content=\"This holiday season is a multi-billion dollar affair, and if you want to get in on it, you need to start setting up your Holiday Season Marketing campaigns NOW.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.performcb.com\/content-hub\/600-billion-holiday-season-to-begin-advertisers-are-you-ready\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday Season Marketing | Advertisers, Are You Ready?\" \/>\n<meta property=\"og:description\" content=\"This holiday season is a multi-billion dollar affair, and if you want to get in on it, you need to start setting up your Holiday Season Marketing campaigns NOW.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.performcb.com\/content-hub\/600-billion-holiday-season-to-begin-advertisers-are-you-ready\/\" \/>\n<meta property=\"og:site_name\" content=\"Perform[cb]\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-26T17:00:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T17:59:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2017\/09\/06070605\/HolidayFeature.png\" \/>\n\t<meta property=\"og:image:width\" content=\"958\" \/>\n\t<meta property=\"og:image:height\" content=\"464\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Perform[cb]\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@performcb\" \/>\n<meta name=\"twitter:site\" content=\"@performcb\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/600-billion-holiday-season-to-begin-advertisers-are-you-ready\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/600-billion-holiday-season-to-begin-advertisers-are-you-ready\\\/\"},\"author\":{\"name\":\"Perform[cb]\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/person\\\/e5742d54c8ed04e56ba75e6ea0d773ac\"},\"headline\":\"Holiday Season Marketing: $600 Billion Holiday Season to Begin. 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