{"id":14257,"date":"2018-10-09T12:53:52","date_gmt":"2018-10-09T16:53:52","guid":{"rendered":"https:\/\/blog.clickbooth.com\/?p=14257"},"modified":"2026-04-15T15:24:09","modified_gmt":"2026-04-15T19:24:09","slug":"advertiser-tips-for-cashing-in-on-black-friday-cyber-monday-madness","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/advertiser-tips-for-cashing-in-on-black-friday-cyber-monday-madness\/","title":{"rendered":"Affiliate Marketing Tips for Capitalizing on Black Friday &#038; Cyber Monday Madness"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6324b72edf8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #58595b;color:#58595b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #58595b;color:#58595b\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6324b72edf8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.performcb.com\/content-hub\/advertiser-tips-for-cashing-in-on-black-friday-cyber-monday-madness\/#Think_About_Who_Your_Audience_is_Buying_For\" >Think About Who Your Audience is Buying For<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.performcb.com\/content-hub\/advertiser-tips-for-cashing-in-on-black-friday-cyber-monday-madness\/#Early_Bird_Gets_the_Sale\" >Early Bird Gets the Sale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.performcb.com\/content-hub\/advertiser-tips-for-cashing-in-on-black-friday-cyber-monday-madness\/#Theme_Your_Deals\" >Theme Your Deals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.performcb.com\/content-hub\/advertiser-tips-for-cashing-in-on-black-friday-cyber-monday-madness\/#Diversify_Your_Marketing_Channels_and_Optimize_for_Mobile\" >Diversify Your Marketing Channels and Optimize for Mobile<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.performcb.com\/content-hub\/advertiser-tips-for-cashing-in-on-black-friday-cyber-monday-madness\/#You_May_Also_Like\" >You May Also Like<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Black Friday\/Cyber Monday are on the horizon &#8211; and no matter what your niche, there\u2019s no denying that this is the season to be in affiliate marketing. According to Adobe Analytics, consumers spent $19.62 billion over the five-day period from Thanksgiving to Cyber Monday in 2017, a 15% increase from the year before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may seem early, but if we\u2019ve noticed anything in Black Friday and Cyber Monday (BFCM) affiliate marketing trends over the past few years, it\u2019s that those who prepare ahead of time reap the most rewards.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Think_About_Who_Your_Audience_is_Buying_For\"><\/span><b>Think About Who Your Audience is Buying For<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This time of year, your typical customers start to change up their shopping style &#8211; with the focus shifting from themselves to gifts for friends and families. In fact, according to a survey done by <\/span><a href=\"https:\/\/www.fungglobalretailtech.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Coresight Research<\/span><\/a><span style=\"font-weight: 400;\">, 82% of shoppers expected to buy holiday gifts online. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this in mind, now might be the time to not only promote products that your audience enjoys but also focus on exactly <\/span><i><span style=\"font-weight: 400;\">who <\/span><\/i><span style=\"font-weight: 400;\">your audience is shopping for this holiday season. Use the analytics at your disposal to research your main demographic, then see what this group is shopping for on Black Friday\/Cyber Monday.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Early_Bird_Gets_the_Sale\"><\/span><b>Early Bird Gets the Sale<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With multiple years of data to back it up, it has become clear that those <a class=\"wpil_keyword_link\" title=\"affiliates\" href=\"https:\/\/www.performcb.com\/affiliate-partners\/\" data-wpil-keyword-link=\"linked\">affiliates<\/a> who start their Black Friday\/Cyber Monday promotions at least three weeks in advance come out on top. According to a 2017 <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-survey-finds-54-of-consumers-will-begin-holiday-shopping-before-black-friday-300535354.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">RetailMeNot survey<\/span><\/a><span style=\"font-weight: 400;\">, 54% of consumers said they would begin holiday shopping before Black Friday, with 45% stating they would start before November 1st. While not necessarily buying this far out, these few weeks leading up to the main event are when consumers start looking for &#8211; and bookmarking &#8211; the products they want to come back to buy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make your ads as intriguing as possible to drum up excitement for the big holidays. Retarget heavily, take advantage of social media and influencers, offer free shipping, or other discounts &#8211; really pull out all the stops! \u00a0But be prepared to have a lackluster <a class=\"wpil_keyword_link\" title=\"return on ad spend\" href=\"https:\/\/www.performcb.com\/ultimate-cost-per-acquisition-strategy-b2c\/\" data-wpil-keyword-link=\"linked\">return on ad spend<\/a> during these weeks. If you\u2019re putting in the right effort and optimizing as much as possible, the buyers will be back to purchase by Black Friday\/Cyber Monday. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Theme_Your_Deals\"><\/span><b>Theme Your Deals<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While you might be selling the same products during the holiday season that you do any other time of year, that doesn\u2019t mean you have to position them the same year-round. Theme your ads to show why they would be the perfect gift. Or perhaps you have multiple products that could be marketed as a Black Friday\/Cyber Monday gift bundle. You\u2019ll already have an influx of people coming to your deals at this time of year, why not capitalize on the extra traffic by trying to get consumers to buy more of your products? Just remember to offer a good deal on your holiday package deals, as anything less than 20% off tends to be ineffective.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Diversify_Your_Marketing_Channels_and_Optimize_for_Mobile\"><\/span><b>Diversify Your Marketing Channels and Optimize for Mobile<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Relying too heavily on just one affiliate marketing channel can be a risky move during the Black Friday\/Cyber Monday holiday season, especially if your chosen channel does poorly and you\u2019re left to start over from scratch. For the past couple of years, in particular, mobile has been a strong player in online holiday shopping. In fact, last year mobile visits outpaced desktop users, with <\/span><a href=\"https:\/\/www.adweek.com\/digital\/5-digital-stats-that-sum-up-cyber-monday-and-black-friday\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">64% of shoppers<\/span><\/a><span style=\"font-weight: 400;\"> choosing to use their phones to search for deals. Planning social and email placements is a sure way to be positive your ads are exposed to mobile customers that are constantly on their phones. Make sure you provide a smooth shopping experience across all your marketing channels with up-to-date and optimized ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The earlier you start, the more time you have to work with your <a class=\"wpil_keyword_link\" title=\"Clickbooth\" href=\"https:\/\/www.performcb.com\/\" data-wpil-keyword-link=\"linked\">Clickbooth<\/a> Ad Rep to ensure your campaigns are in top shape come mid-November. With advanced preparation and a well-structured approach, affiliate marketers can make a killing this holiday season.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>Want to learn more about becoming a Clickbooth Partner?<\/strong><\/p>\n<p style=\"text-align: center;\"><p style=\"text-align: center;\"><a href=\"https:\/\/login.clickbooth.com\/auth\/register\/affiliate\" class=\"shortcode_fallback_btn\"> <a class=\"wpil_keyword_link\" title=\"Contact Us\" href=\"https:\/\/www.performcb.com\/contact\/\" data-wpil-keyword-link=\"linked\">Contact Us<\/a><\/a><\/p><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-may-also-like\"><span class=\"ez-toc-section\" id=\"You_May_Also_Like\"><\/span>You May Also Like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li><a href=\"https:\/\/www.performcb.com\/content-hub\/fraud-prevention-adperios-guide-to-protecting-your-data\/\">Fraud Prevention: Adperio&#8217;s Guide to Protecting Your Data<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/clickbooth-enjoys-a-spooky-good-time\/\">Clickbooth Enjoys a Spooky Good Time!<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/preparing-for-q4-seasonality\/\">Preparing for Q4 Seasonality<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/how-to-succeed-during-q4-seasonality-in-2020\/\">How to Succeed During Q4 Seasonality in 2020<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/affiliates-are-your-holiday-marketing-strategies-ready\/\">Affiliates, Are Your Holiday Marketing Strategies Ready?<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"Black Friday and Cyber Monday are on the horizon &#8211; and no matter what your niche, there\u2019s no denying that this is the season to be in affiliate marketing. It may seem early, but if we\u2019ve noticed anything in Black Friday and Cyber Monday (BFCM) affiliate marketing trends over the past few years, it\u2019s that those who prepare ahead of time reap the most rewards.","protected":false},"author":55,"featured_media":14259,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7499,7453,37,7344],"tags":[48,76,73,74,77,75],"class_list":["post-14257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-all","category-offers","category-performance-marketing","tag-advertiser","tag-affiliate-marketing","tag-black-friday","tag-cyber-monday","tag-holiday-deals","tag-think-bigger"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday &amp; Cyber Monday Affiliate Marketing Tips<\/title>\n<meta name=\"description\" content=\"Black Friday and Cyber Monday are on the horizon and no matter what your niche, there\u2019s no denying that this is the season to be in affiliate marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.performcb.com\/content-hub\/advertiser-tips-for-cashing-in-on-black-friday-cyber-monday-madness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday &amp; 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