{"id":14722,"date":"2019-03-15T14:40:38","date_gmt":"2019-03-15T18:40:38","guid":{"rendered":"https:\/\/blog.clickbooth.com\/?p=14722"},"modified":"2026-04-21T06:11:38","modified_gmt":"2026-04-21T10:11:38","slug":"how-will-google-chromes-new-ad-blocker-affect-you","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/how-will-google-chromes-new-ad-blocker-affect-you\/","title":{"rendered":"How Will Google Chrome\u2019s New Ad Blocker Affect You?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you haven\u2019t already heard, Google Chrome rolled out its new ad blocker for North America and Europe in February 2018 to limit the number of intrusive advertisements on websites. On <\/span><b>July 9th, 2019<\/b><span style=\"font-weight: 400;\"> this ad blocker will expand worldwide. While Google has instituted ad blockers in the past, this is the most encompassing and targeted tactic they have utilized to date.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The regulations governing the ads displayed on Chrome were set forth by the <\/span><a href=\"https:\/\/www.betterads.org\/standards\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Coalition for Better Ads<\/span><\/a><span style=\"font-weight: 400;\">. All ads that violate the coalition\u2019s Standards will be blocked by Chrome, risking a decrease in click rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why does this matter? Google Chrome is the world\u2019s most popular browser. In fact, it <\/span><a href=\"http:\/\/gs.statcounter.com\/browser-market-share\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">owns over 62%<\/span><\/a><span style=\"font-weight: 400;\"> of the worldwide market share. This means that the majority of your clicks are probably coming through this browser, and starting in July, this ad blocker will impact your ads worldwide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When Chrome detects ads that are violating the Standards, it will notify the site owner of the issue. After 30 days, if the ads are not removed or corrected, Chrome will then block all of the ads on that website, regardless of whether they all violate the standards. When this happens, the visitor on the site will see a message that ad blocking has occurred, along with the option to disable this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what kinds of ads are being blocked? There are different stipulations for desktop and mobile ads. For desktop, there are four primary violations:<\/span><\/p>\n<ul>\n<li><b>Pop-Up Ads:<\/b><span style=\"font-weight: 400;\"> These types are especially susceptible to violation if they block the main content of the page.<\/span><\/li>\n<li><b>Large Sticky Ads:<\/b><span style=\"font-weight: 400;\"> These will often be blocked if they take up more than 30% of the screen and remain \u201cstuck\u201d at the bottom of the screen.<\/span><\/li>\n<li><b>Prestitial Ads (with countdown): <span style=\"font-weight: 400;\">Google is taking down all ads that force the viewer to watch the entire ad (or a certain number of seconds) prior to closing.<\/span><\/b><\/li>\n<li><b>Auto-Play Ads with Sound<\/b><span style=\"font-weight: 400;\">: These are considered intrusive and therefore violate the standards<\/span><\/li>\n<\/ul>\n<p>Mobile use of Chrome will also have very similar, if not stricter, regulations:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Flashing Animated Ads:<\/b><span style=\"font-weight: 400;\"> These will be removed particularly if they flash different colors.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Prestitial Ads (with or without countdown)<\/b><span style=\"font-weight: 400;\">: Given this content keeps the user from accessing the content, Chrome considers this a violation.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Postitial ads (with countdown):<\/b><span style=\"font-weight: 400;\"> As with the prestitial ads, Chrome is attempting to remove all ads that prevent the user from immediate access to content. Therefore, postitial ads with countdown will be blocked.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Full-Screen Scroll-Over Ads:<\/b><span style=\"font-weight: 400;\">&nbsp;These floating ads also prevent users from seeing the webpage\u2019s content and will be blocked.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Any Page with Ad Density &gt;30%:<\/b><span style=\"font-weight: 400;\"> This last regulation is to decrease the overall number of ads that are being displayed.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This infographic expounds upon these regulations and which platform they apply to:<\/span><\/p>\n<p><a href=\"https:\/\/blog.chromium.org\/2018\/02\/how-chromes-ad-filtering-works.html\"><\/a><\/p>\n<p><span style=\"font-weight: 400;\">3rd party ad blockers are already quite popular, with over <\/span><b>30%<\/b><span style=\"font-weight: 400;\"> of internet users now using them. The instigation of this built-in Chrome blocker will further decrease the number of ads displayed on websites. This will undoubtedly change the advertising experience of Chrome users worldwide starting this summer. Be prepared for the impacts this might have on decreasing traffic, click-through rates, and more. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about this new ad blocker, check out this <\/span><a href=\"https:\/\/blog.chromium.org\/2018\/02\/how-chromes-ad-filtering-works.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">article<\/span><\/a><span style=\"font-weight: 400;\"> or read through the<\/span><a href=\"https:\/\/www.betterads.org\/standards\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> Better Ads Standards<\/span><\/a><span style=\"font-weight: 400;\">. &nbsp;<\/span><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-may-also-like\">You May Also Like<\/h2>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li><a href=\"https:\/\/www.performcb.com\/content-hub\/the-newest-threat-to-cookies\/\">The Newest Threat to Cookies<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/4-steps-to-lead-generation-in-performance-marketing\/\">4 Steps to Master Lead Generation in Performance Marketing<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/what-does-a-possible-microsoft-yahoo-merger-mean-to-you-search-engine-marketer\/\">What Does A Possible Microsoft-Yahoo Merger Mean To You, Search Engine Marketer?<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/case-studies\/study\/alcohol-delivery-service-cuts-ecpa-by-90-with-new-performance-channels\/\">Drizly Decreases eCPA by 90% Compared to Competitor Programmatic Partners<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/case-studies\/study\/cybersecurity-marketer-taps-into-new-high-performing-channels\/\">Global Cyber Security Company Increases Number of Leads Month over Month<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"If you haven\u2019t already heard, Google Chrome rolled out its new ad blocker for North America and Europe in February 2018 to limit the number of intrusive advertisements on websites. On July 9th, 2019 this ad blocker will expand worldwide. ","protected":false},"author":55,"featured_media":14729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7499,7453,7344,7345],"tags":[103,97,101,98,18,99,102,100],"class_list":["post-14722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-all","category-performance-marketing","category-technology","tag-ad-blocker","tag-adblocker","tag-ads","tag-chrome","tag-clickbooth","tag-google-chrome","tag-popup-ads","tag-ublock"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Google Chrome Ad Blocker Affects Your Affiliate Marketing<\/title>\n<meta name=\"description\" content=\"What kind of ads are being blocked? 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