{"id":17850,"date":"2019-04-02T18:15:46","date_gmt":"2019-04-02T22:15:46","guid":{"rendered":"https:\/\/www.adperio.com\/?p=383"},"modified":"2026-04-21T04:49:52","modified_gmt":"2026-04-21T08:49:52","slug":"mobile-app-trends-you-need-on-your-radar-in-2019","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/mobile-app-trends-you-need-on-your-radar-in-2019\/","title":{"rendered":"Mobile App Trends You Need on Your Radar in 2019"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a63249f536ab\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #58595b;color:#58595b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #58595b;color:#58595b\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a63249f536ab\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.performcb.com\/content-hub\/mobile-app-trends-you-need-on-your-radar-in-2019\/#Increased_Efforts_Around_App_Security\" >Increased Efforts Around App Security<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.performcb.com\/content-hub\/mobile-app-trends-you-need-on-your-radar-in-2019\/#Video_Ads_Continue_to_Grow_in_Popularity\" >Video Ads Continue to Grow in Popularity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.performcb.com\/content-hub\/mobile-app-trends-you-need-on-your-radar-in-2019\/#App_Gamification_Used_to_Increase_Engagement\" >App Gamification Used to Increase Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.performcb.com\/content-hub\/mobile-app-trends-you-need-on-your-radar-in-2019\/#Augmented_Reality_Technologies_on_the_Rise\" >Augmented Reality Technologies on the Rise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.performcb.com\/content-hub\/mobile-app-trends-you-need-on-your-radar-in-2019\/#Cloud_Integration\" >Cloud Integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.performcb.com\/content-hub\/mobile-app-trends-you-need-on-your-radar-in-2019\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.performcb.com\/content-hub\/mobile-app-trends-you-need-on-your-radar-in-2019\/#You_May_Also_Like\" >You May Also Like<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Mobile devices have become a part of daily life for people across the globe. Smartphones, in particular, with mobile app use are becoming more popular by the day. In fact, for 2019, the number of smartphone users worldwide is expected to reach a mind-blowing 2.7 billion<sup>1<\/sup>.<\/p>\n\n\n\n<p>Inevitably, if smartphone use increases, so do app use. That means even more money will be thrown into <a href=\"https:\/\/www.performcb.com\/mobile-marketing\/\">mobile app<\/a> marketing. Mobile ad spends will reach $93 billion<sup>2<\/sup> in 2019. That kind of cash flow means there will be some big developments in the mobile landscape.<\/p>\n\n\n\n<p>The best way to stay ahead of your competition in this booming market? Keep up to date with emerging trends, and act on them! This is our list of the current and upcoming trends that we see shaping mobile in 2019.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-increased-efforts-around-app-security\"><span class=\"ez-toc-section\" id=\"Increased_Efforts_Around_App_Security\"><\/span>Increased Efforts Around App Security<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Security is a primary concern across all areas of the digital landscape, not just for mobile applications. With the mobile arena still in its early years, many apps still fail to pass basic security tests. According to a 2017 study by Gartner, 75%<sup>3<\/sup> of mobile apps <em>could not<\/em> pass simple security tests. <\/p>\n\n\n\n<p>With more regulations, such as GDPR, NDB, and the newly enacted PSD2 regulations for the banking industry, we predict there will be an even greater urgency for organizations to secure their mobile apps. Apps manipulated by hackers not only contribute to losses for the app company, but cause huge distrust and a bad reputation among users. <\/p>\n\n\n\n<p>Now more than ever, it\u2019s important for app developers to utilize security-checking tools. By doing so, creators ensure that their app monetization partners utilize stringent anti-fraud measures. For insight into Adperio\u2019s compliance standards, check out our <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.adperio.com\/blog\/fraud-prevention-adperios-guide-to-protecting-your-data\/\" target=\"_blank\">fraud prevention<\/a> methods.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-video-ads-continue-to-grow-in-popularity\"><span class=\"ez-toc-section\" id=\"Video_Ads_Continue_to_Grow_in_Popularity\"><\/span>Video Ads Continue to Grow in Popularity <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According to a study by eMarketer, advertisers will spend $16 billion<sup>4<\/sup> on mobile video in 2019. In fact, in 2018 smartphones became the dominant device for watching online video.<\/p>\n\n\n\n<p>With video being such a high driver of mobile traffic, we predict big players will make a push towards utilizing more mobile video in their apps. New companies will likely emerge with video-only apps, and video in-app ads will continue to be on the rise.<\/p>\n\n\n\n<p>App marketers should expect to explore Youtube, Instagram, and other video ad platforms this year, as well as ways to create their own in-app video content.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-app-gamification-used-to-increase-engagement\"><span class=\"ez-toc-section\" id=\"App_Gamification_Used_to_Increase_Engagement\"><\/span>App Gamification Used to Increase Engagement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As user attention spans continue to decrease, app retention and engagement rates go with it. So how do you get people to interact with your app in a way that holds their attention? Gamification! Gamification is the use of game elements in a typically non-gaming context, with the purpose of driving user engagement.<\/p>\n\n\n\n<p>With the oversaturated app market only growing larger by the day, a huge battle for app marketers is avoiding uninstalls. App gamification presents an interesting way for users to engage with your app. This also motivates them to continuously use that app. Gamification not only means your app stays downloaded, but it also remains relevant. Some popular app gamification strategies include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Utilizing leader-boards<\/li><li>Giving badges for accomplishments<\/li><li>Using motivational messages\/thanking users for completing steps<\/li><li>Utilizing quizzes <\/li><li>Providing rewards for consistent use\/engagement<br><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-augmented-reality-technologies-on-the-rise\"><span class=\"ez-toc-section\" id=\"Augmented_Reality_Technologies_on_the_Rise\"><\/span><br>Augmented Reality Technologies on the Rise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Augmented reality is no longer a feature reserved solely for gaming apps. While still very much in its infancy, it\u2019s a trend that\u2019s showing it has legs, and won\u2019t be waning any time soon. <\/p>\n\n\n\n<p>One of the first popularized uses of AR was back in 2016 with the advent of Pokemon Go, as well as on bigger apps like Instagram and Snapchat with their face-changing filters. While AR will still be huge for your social app marketing campaigns, we also predict that it will be utilized for more \u2018practical\u2019 apps as well. Think things like Apple\u2019s Measure app, which can detect the size and dimensions of real-world objects via your phone\u2019s camera, or Amazon\u2019s AR View that lets users test out what pieces of their furniture\/appliances will look like in their homes. <\/p>\n\n\n\n<p>Google and Apple\u2019s ARKit and ARCore tools are live, and there are now mainstream frameworks for app developers to build apps based on augmented reality, making this trend more accessible than ever before.<br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cloud-integration\"><span class=\"ez-toc-section\" id=\"Cloud_Integration\"><\/span>Cloud Integration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cloud integration will present some incredibly useful benefits for app development in 2019, including reduced hosting costs, faster app load times, strengthened security, and less phone storage used.<\/p>\n\n\n\n<p>The Cloud is particularly useful for offering a seamless user experience on a more powerful <a href=\"https:\/\/www.performcb.com\/mobile-marketing\/\">mobile app<\/a> that would typically be slowed down due to its data processing needs. With computing and storage being done in the cloud, rather than through the use of your phone\u2019s hardware capabilities, you get a much faster app experience. <\/p>\n\n\n\n<p>Businesses will also continue to move towards cloud storage integration in the mobile apps they use, as it facilitates with document access from any device, and offers safer storage of sensitive information.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wrapping-up\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The app developers and marketers who keep a finger on the pulse of what\u2019s happening in the mobile industry are the ones that set themselves up for success. Users are constantly in search of faster, friendlier, and more exciting app experiences, and if you can provide these experiences best, you win the user. For 2019, these are just some of the trends that will help your app stay ahead of the curve.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Sources:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Statista: <a href=\"https:\/\/www.statista.com\/statistics\/274774\/forecast-of-mobile-phone-users-worldwide\/\">https:\/\/www.statista.com\/statistics\/274774\/forecast-of-mobile-phone-users-worldwide\/<\/a> <\/li><li>eMarketer: <a href=\"https:\/\/www.emarketer.com\/content\/mobile-trends-2019#page-report\">https:\/\/www.emarketer.com\/content\/mobile-trends-2019#page-report<\/a> <\/li><li>Gartner: <a href=\"https:\/\/www.gartner.com\/en\/newsroom\">https:\/\/www.gartner.com\/en\/newsroom<\/a> <\/li><li>eMarketer: <a href=\"https:\/\/www.emarketer.com\/content\/mobile-video-advertising-2019\">https:\/\/www.emarketer.com\/content\/mobile-video-advertising-2019<\/a><\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-may-also-like\"><span class=\"ez-toc-section\" id=\"You_May_Also_Like\"><\/span>You May Also Like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li>Drizly<\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/fraud-prevention-adperios-guide-to-protecting-your-data\/\">Fraud Prevention: Adperio&#8217;s Guide to Protecting Your Data<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/top-5-app-monetization-trends-in-2019\/\">Top 5 App Monetization Trends in 2019<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/did-you-know-clickbooth-has-cpc-for-email-campaigns\/\">Did you know Clickbooth has CPC for Email Campaigns?<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/mobile-device-visibility-update-giving-clickbooth-platform-users-improved-mobile-functionality\/\">\u201cMobile Device Visibility Update\u201d : Giving Clickbooth platform users improved Mobile functionality<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"The best way to stay ahead of your competition in this booming market? Keep up to date with emerging trends, and act on them! This is our list of the current and upcoming trends that we see shaping mobile in 2019.","protected":false},"author":55,"featured_media":17884,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7499,7453,7344,7345],"tags":[1093,7708,1416],"class_list":["post-17850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-all","category-performance-marketing","category-technology","tag-adperio","tag-app-security","tag-mobile-app"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile App Trends Shaping Mobile | Mobile App Marketing<\/title>\n<meta name=\"description\" content=\"Keep up to date with emerging mobile trends and act on them! 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