{"id":18016,"date":"2019-01-28T11:20:06","date_gmt":"2019-01-28T16:20:06","guid":{"rendered":"http:\/\/production.igniteopm.com:8888\/?p=65"},"modified":"2026-04-29T12:45:40","modified_gmt":"2026-04-29T16:45:40","slug":"publisher-prep-5-keys-to-successful-promotion-planning","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/publisher-prep-5-keys-to-successful-promotion-planning\/","title":{"rendered":"Publisher Prep: 5 Keys to Successful Promotion Planning"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a63220865b6a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #58595b;color:#58595b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #58595b;color:#58595b\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a63220865b6a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.performcb.com\/content-hub\/publisher-prep-5-keys-to-successful-promotion-planning\/#Reach_Out_to_All_Current_Advertiser_Partners_About_Holiday_Promotions\" >Reach Out to All Current Advertiser Partners About Holiday Promotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.performcb.com\/content-hub\/publisher-prep-5-keys-to-successful-promotion-planning\/#Identify_the_Best_Promotions_for_Your_Audience\" >Identify the Best Promotions for Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.performcb.com\/content-hub\/publisher-prep-5-keys-to-successful-promotion-planning\/#Confirm_Commission_Rates_and_Any_Special_Terms\" >Confirm Commission Rates and Any Special Terms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.performcb.com\/content-hub\/publisher-prep-5-keys-to-successful-promotion-planning\/#Notify_Advertisers_of_Additional_Opportunities\" >Notify Advertisers of Additional Opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.performcb.com\/content-hub\/publisher-prep-5-keys-to-successful-promotion-planning\/#Confirm_All_Start_and_End_Dates_for_Promotions_and_Commission_Changes\" >Confirm All Start and End Dates for Promotions and Commission Changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.performcb.com\/content-hub\/publisher-prep-5-keys-to-successful-promotion-planning\/#You_May_Also_Like\" >You May Also Like<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Q1 has huge seasonality for many brands. These brands usually start coordinating their promotions with publishers at least 5-6 weeks in advance. This means publishers need to be prepared for a quick turnaround after Q4. Perform<sup>[cb]<\/sup> has compiled a checklist of our five most important publisher to-dos to ensure you\u2019re ready for the Q1 holidays and successful promotion planning.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-reach-out-to-all-current-advertiser-partners-about-holiday-promotions\"><span class=\"ez-toc-section\" id=\"Reach_Out_to_All_Current_Advertiser_Partners_About_Holiday_Promotions\"><\/span>Reach Out to All Current Advertiser Partners About Holiday Promotions <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>By reaching out to advertisers in your network, you\u2019re able to identify any and all promotions advertisers are offering for holidays. This is also the time to ask for any creative or copy assets publishers may need from advertisers in order to run the promotions. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-identify-the-best-promotions-for-your-audience\"><span class=\"ez-toc-section\" id=\"Identify_the_Best_Promotions_for_Your_Audience\"><\/span>Identify the Best Promotions for Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s crucial to ensure the promotions you\u2019re agreeing to run align with your audience. By aligning the brand with your audience, you\u2019re usually guaranteed the promotion&#8217;s success. This ultimately means conversion rates should increase and so will your wallet.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-confirm-commission-rates-and-any-special-terms\"><span class=\"ez-toc-section\" id=\"Confirm_Commission_Rates_and_Any_Special_Terms\"><\/span>Confirm Commission Rates and Any Special Terms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is simple. Commission rates need to be mutually understood and agreed upon. Additionally, any special payout terms the advertiser may have pushed to you have been accepted.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-notify-advertisers-of-additional-opportunities\"><span class=\"ez-toc-section\" id=\"Notify_Advertisers_of_Additional_Opportunities\"><\/span>Notify Advertisers of Additional Opportunities <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In addition to running advertiser\u2019s promotions, it\u2019s beneficial for successful promotion planning to offer additional opportunities such as gift guide or newsletter placements. This way both the advertiser and publisher are getting the most out of the holiday placements. Typically, these conversations happen over the phone so you\u2019re able to customize how you can help the advertiser scale their traffic and reach their KPIs during the holiday season.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-confirm-all-start-and-end-dates-for-promotions-and-commission-changes\"><span class=\"ez-toc-section\" id=\"Confirm_All_Start_and_End_Dates_for_Promotions_and_Commission_Changes\"><\/span>Confirm All Start and End Dates for Promotions and Commission Changes <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The final piece to the puzzle is solidifying the details. Confirming all start and end dates for promotions and commissions changes is a major key. Publishers need to test all unique links provided by the advertiser to ensure  in before the promotion launches.<\/p>\n\n\n\n<p>These tips are useful for all holidays and non-holiday seasonality year-round &#8211; in Q1 this can include Valentine\u2019s Day, President\u2019s Day, and Spring Break. <strong><a href=\"https:\/\/www.performcb.com\/get-in-touch\/\" type=\"link\" id=\"https:\/\/www.performcb.com\/get-in-touch\/\">Reach out now to Perform<sup>[cb]<\/sup> to see which of our clients are running holidays promotions now.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-may-also-like\"><span class=\"ez-toc-section\" id=\"You_May_Also_Like\"><\/span>You May Also Like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li><a href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/\">Perform[cb]&#8217;s Strategies to Hit 2019 Running<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/case-studies\/study\/childrens-brand-increases-sales-with-exclusive-promos\/\">Increased Sales with Exclusive Promotions<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/preparing-for-q4-seasonality\/\">Preparing for Q4 Seasonality<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/case-studies\/study\/commission-increases-bring-home-money-for-financial-app-case-study\/\">Commission Increases Directly Correlated with Increased Conversions<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/case-studies\/study\/apartment-list-boosts-registrations-with-new-performance-channels\/\">Apartment List Increases User Acquisition During Peak Seasonality<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"Q1 has huge seasonality for many brands. These brands usually start coordinating their promotions with publishers at least 5-6 weeks in advance, which means publishers need to be prepared for a quick turnaround after Q4. As chaotic as this may seem, Perform[cb] has compiled a checklist of their five most important publisher to-dos to ease your mind and ensure you\u2019re ready for the Q1 holidays.","protected":false},"author":55,"featured_media":18158,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7499,1402,7453,7344],"tags":[7729,1403,7728,7730],"class_list":["post-18016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-blog","category-all","category-performance-marketing","tag-advertiser-partners","tag-igniteopm","tag-promotion-planning","tag-promotions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Tips to Successful Promotion Planning | Publisher Prep<\/title>\n<meta name=\"description\" content=\"Perform[cb] has created a list of the 5 most important publisher to-dos to ensure you\u2019re ready for Q1 holidays and successful promotion planning. 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