{"id":18017,"date":"2019-01-19T10:30:18","date_gmt":"2019-01-19T15:30:18","guid":{"rendered":"http:\/\/production.igniteopm.com:8888\/?p=72"},"modified":"2026-04-29T15:27:02","modified_gmt":"2026-04-29T19:27:02","slug":"the-advertisers-guide-to-valentines-day-planning","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/the-advertisers-guide-to-valentines-day-planning\/","title":{"rendered":"The Advertiser\u2019s Guide to Valentine\u2019s Day Marketing Planning"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a632411bbd0b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #58595b;color:#58595b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #58595b;color:#58595b\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a632411bbd0b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.performcb.com\/content-hub\/the-advertisers-guide-to-valentines-day-planning\/#Gift_Guides\" >Gift Guides<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.performcb.com\/content-hub\/the-advertisers-guide-to-valentines-day-planning\/#Demographic_Alignment\" >Demographic Alignment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.performcb.com\/content-hub\/the-advertisers-guide-to-valentines-day-planning\/#Competitive_Promotions\" >Competitive Promotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.performcb.com\/content-hub\/the-advertisers-guide-to-valentines-day-planning\/#You_May_Also_Like\" >You May Also Like<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Valentine\u2019s Day, one of the largest online shopping holidays of the year, is weeks away. The Ignite OPM team isn\u2019t sweating it, though. While Q4\u2019s holiday madness was at its peak, our team was ahead of the curve and already planning for Valentine\u2019s Day &#8211; after all, planning ahead is everything when it comes to the holidays. If your brand\u2019s running a bit behind, don\u2019t worry. We&#8217;ve compiled some of our best tips to get you up to speed on everything needed for a successful Valentine\u2019s Day.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gift-guides\"><span class=\"ez-toc-section\" id=\"Gift_Guides\"><\/span>Gift Guides <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>First and foremost, Valentine\u2019s Day is nothing without gift guides. However, getting your brand into a gift guide can be tricky if the timing isn\u2019t right. During Q4, many brands forget how quickly Valentine\u2019s Day approaches after the New Year, which can lead to last-minute cramming. While it may seem a bit early, it\u2019s best to have all V-Day media planning submitted by January 22nd. This allows brands to get the best placements available with top publishers. Additionally, this gives creative teams plenty of time for any requests they may get in preparation for the placements. Planning ahead also provides the brand with enough wiggle room to carefully finalize their offers without feeling rushed. On top of planning ahead with publishers, brands who work with review sites need to send product samples in a timely manner, so that the reviews are relevant when consumers are looking to buy.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-demographic-alignment\"><span class=\"ez-toc-section\" id=\"Demographic_Alignment\"><\/span>Demographic Alignment <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The second key piece to Valentine\u2019s Day planning is aligning your brand with the opposite demographic, which in this case is significant others. Brands who typically target women will usually swap for Valentine\u2019s Day to target men. These brands can range from florists to jewelers, candy companies, and lingerie retailers. Working with publishers such as AskMen, Digital Trends, and GQ is critical for Valentine\u2019s Day, as those are the publications that will reach men. It\u2019s important to note that men are also heavily targeted for gender-neutral products because, <a href=\"https:\/\/qz.com\/335187\/how-men-and-women-will-spend-money-this-valentines-day\/\">on average, men spend more than double on their significant others<\/a> for Valentine\u2019s Day.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-competitive-promotions\"><span class=\"ez-toc-section\" id=\"Competitive_Promotions\"><\/span>Competitive Promotions <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Promotions are the final piece to our Valentine\u2019s Day puzzle. Promotional planning is important in two respects, the first being shipping. You must consider shipping deadlines to ensure your products reach the consumer prior to Valentine\u2019s Day. This may seem like a simple principle, but shipping is a huge deciding-factor for consumers. <a href=\"https:\/\/www.performcb.com\/blog\">Free holiday shipping, with and without minimums, has become standard practice for businesses worldwide.<\/a> In addition to shipping, keeping your offers competitive is extremely important. Competitive promotions are crucial for all brands, but especially so for products with high seasonality during Valentine\u2019s Day, such as flowers or chocolates. Staying on top of your competitor\u2019s offerings, during both on and off seasons, is crucial in order to maintain market share and win sales.<\/p>\n\n\n\n<p>After Q4, the game is far from over for many brands. Don\u2019t put off Valentine\u2019s Day planning if you\u2019re a brand with high V-Day seasonality! Make sure you\u2019re giving publishers and review sites plenty of time to prepare, align your targeting with the opposite demographic (significant others), and ensure your promotions are competitive and products will be delivered prior to February 14th. Following these simple planning steps can ensure your brand a strong start to 2019.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-may-also-like\"><span class=\"ez-toc-section\" id=\"You_May_Also_Like\"><\/span>You May Also Like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li><a href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/\">Ignite OPM&#8217;s Strategies to Hit 2019 Running<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/how-to-succeed-during-q4-seasonality-in-2020\/\">How to Succeed During Q4 Seasonality in 2020<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opms-3-keys-to-mastering-q4-holiday-gift-guides\/\">Ignite OPM&#8217;s 3 Keys to Mastering Q4 Holiday Gift Guides<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/preparing-for-q4-seasonality\/\">Preparing for Q4 Seasonality<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/preparing-your-affiliate-marketing-2020-holiday-season\/\">Preparing Your Affiliate Marketing for The Holiday Season in the Wake of COVID-19<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Cupid\u2019s holiday, and one of the largest online shopping holidays of the year, is just around the corner, but the Ignite OPM team isn\u2019t sweating it. While Q4\u2019s holiday madness was at its peak, our team was ahead of the curve and already planning for Valentine\u2019s Day &#8211; after all, planning ahead is everything when it comes to the holidays. If your brand\u2019s running a bit behind, don\u2019t worry, our team\u2019s compiled some of our best tips and tricks to get your team up to speed on everything needed for a successful Valentine\u2019s Day.","protected":false},"author":55,"featured_media":18166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7499,1402,7453,7344],"tags":[48,1403,7731],"class_list":["post-18017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-blog","category-all","category-performance-marketing","tag-advertiser","tag-igniteopm","tag-valentines-day"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Valentine&#039;s Day Marketing Planning | An Advertiser&#039;s Guide<\/title>\n<meta name=\"description\" content=\"Perform[cb] has compiled some of their best affiliate marketing tips to get you up to speed on everything needed for a successful Valentine\u2019s Day. 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