{"id":18018,"date":"2019-01-07T11:36:12","date_gmt":"2019-01-07T16:36:12","guid":{"rendered":"http:\/\/production.igniteopm.com:8888\/?p=79"},"modified":"2026-04-16T13:07:37","modified_gmt":"2026-04-16T17:07:37","slug":"what-to-look-for-in-an-affiliate-marketing-agency","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/what-to-look-for-in-an-affiliate-marketing-agency\/","title":{"rendered":"What to Look for in an Affiliate Marketing Agency"},"content":{"rendered":"\n

How do you go about shopping for your Affiliate Marketing Agency? Putting your marketing strategy and execution in external hands can be nerve-wracking. Perform[cb]\u2019s put together some prerequisites to consider during the search for your Affiliate Marketing Agency<\/a>.<\/p>\n\n\n\n

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Affiliate Marketing Agency Qualifying Factors<\/h2>\n\n\n\n

When searching for an Affiliate Agency<\/a>, you\u2019ll want to understand how much experience an agency has in the affiliate channel. Experience directly correlates with publisher relationships. If an agency\u2019s worked in the affiliate channel for 20 years they should have a wide variety of publisher partners. If these partners solely specialize in deal and loyalty, then the affiliate program won\u2019t be able to scale properly. Maintaining relationships with publishers in all areas of the buyers funnel is crucial to a healthy balanced affiliate program. In addition to the buyers funnel, it\u2019s important to consider the agency\u2019s relationships with mobile-specific partners. This fact is further amplified by a 2018 study forecasting that over one-third of retail sales in the U.S. will be made using a smartphone. This equates to over $1 trillion in retail purchases in the U.S. alone.<\/p>\n\n\n\n

In addition to experience, incrementality is a huge determining factor for affiliate agencies. It\u2019s pertinent to dive into an agency\u2019s approach and learn how they create strategies. In doing so, you can learn how they drive new, incremental traffic for their clients. If you aren\u2019t seeing signs of incrementality in an agency\u2019s strategy, it\u2019s likely their methods are stealing traffic from other marketing efforts. When an agency takes the time to understand its clients\u2019 goals and internal strategy, it can better support the overall marketing efforts and align the affiliate strategy to drive the highest profitability. <\/p>\n\n\n\n

As with most things in business and in life, integrity is critical when searching for your affiliate agency. Performance-based agencies generally have a greater chance of growing your affiliate traffic because they have bills to pay. Look for a partner who works as an extension of your internal team so that they always have your brand\u2019s best interest in mind.<\/p>\n\n\n\n

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Questions to Ask an Affiliate Marketing Agency<\/h2>\n\n\n\n

A question we can take from applying to any job we\u2019ve ever had is, does the agency you\u2019re considering have references who speak highly of them? Do they have happy customers? Do they have a good reputation in the affiliate space? If the agency is doing its job, it will have high client retention. This means references who praise their services, and partners who enjoy working with them.<\/p>\n\n\n\n

When looking internally, pay close attention to the client to account manager ratio. It\u2019s important to keep the number of clients to account managers low to ensure your account is getting the attention it deserves. Furthermore, does that account manager have a full team backing them up? This is essential, as no one person can do it all.<\/p>\n\n\n\n

Finally, compliance and brand protection<\/a> is a necessity when considering affiliate agencies. Does the agency have compliance services to consistently monitor your campaigns? Will they actively resolve trademark plus bidding issues, toolbar abuse, and oversee FTC compliance while adhering to your brand guidelines?<\/p>\n\n\n\n

While the search for an affiliate agency may seem daunting, it\u2019s important to take the time to ensure your needs and standards will be met. Characteristics such as experience, incrementality, and integrity are vital to the health and success in the affiliate channel. Happy customers, an even client to account manager ratio, and compliance services are the cherry on top to ensure your brand a running start and a quick-to-scale affiliate program.<\/p>\n\n\n\n

Sources:<\/p>\n\n\n\n

AdWeek<\/a><\/p>\n\n\n\n

Other Affiliate Marketing Resources:<\/h2>\n\n\n\n