{"id":18020,"date":"2018-11-30T08:43:28","date_gmt":"2018-11-30T13:43:28","guid":{"rendered":"http:\/\/production.igniteopm.com:8888\/?p=86"},"modified":"2022-12-01T03:19:32","modified_gmt":"2022-12-01T08:19:32","slug":"ignite-opms-strategies-to-hit-2019-running","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/","title":{"rendered":"Ignite OPM&#8217;s Strategies to Hit 2019 Running"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a63230ef109f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #58595b;color:#58595b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #58595b;color:#58595b\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a63230ef109f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/#Publisher_Recruitment\" >Publisher Recruitment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/#Promotional_Planning\" >Promotional Planning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/#Brand_Focus\" >Brand Focus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/#You_May_Also_Like\" >You May Also Like<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>The holiday season is in full swing and our team knows it will fly by. We also know it\u2019s well time for Q1 planning. The holidays are a high time for marketing, but it doesn\u2019t end with Christmas. Q1 is filled with opportunities for brand promotion, such as the \u201cNew Year, New You\u201d, Valentine\u2019s Day, and President\u2019s Day. Read on to ensure your business sees success during Q1. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-publisher-recruitment\"><span class=\"ez-toc-section\" id=\"Publisher_Recruitment\"><\/span>Publisher Recruitment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It&#8217;s important to remember, not all brands have high seasonality in Q4. Traditionally, publishers won\u2019t have availability for Q1 placements until the first or second week of December. This means it&#8217;s crucial to think ahead and focus on publisher recruitment efforts. Brands who don\u2019t see a lot of action around Black Friday should be strategically targeting new publishers during Q4 to boost brand awareness as much as possible for Q1.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-promotional-planning\"><span class=\"ez-toc-section\" id=\"Promotional_Planning\"><\/span>Promotional Planning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Timing is everything when planning with publishers. They will be extremely busy leading up to Black Friday and Cyber Monday, with little to no break after, as they continue to push toward Hanukkah, Super Saturday, and Christmas. Because of this, brands will need to be swift in planning. If your brand wants to lock January 1st placements in, you should be making arrangements with publishers no later than the second week of December. This includes creative &#8211; you don\u2019t want to hound your graphic designer while they\u2019re on vacation in Hawaii. Valentine\u2019s Day and President\u2019s Day planning comes next; as a rule of thumb, it\u2019s best to plan two months in advance of holidays. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-brand-focus\"><span class=\"ez-toc-section\" id=\"Brand_Focus\"><\/span>Brand Focus<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When it comes to discussing placements with publishers, it\u2019s important to emphasize the brand\u2019s focus. Travel as a vertical is typically very successful in Q1, but often overlooked. Both paid promotions and commission increases are available for travel in Q1. However, if the publisher isn\u2019t aware of the brand\u2019s focus, it may not be considered an option. Mentioning the brand\u2019s focus can be the difference between a commission increase and a paid promotion. These opportunities may be overlooked by publishers because of the chaotic timing of Q1 planning, so make it a point to discuss the brand focus during planning.<\/p>\n\n\n\n<p>For those who don\u2019t have high seasonality during Q4, it\u2019s important to use that downtime to focus on Q1 planning. Concentrating on publisher recruitment, early promotion purchases, and emphasizing brand focus to publishers are the keys to marketing success in Q1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-may-also-like\"><span class=\"ez-toc-section\" id=\"You_May_Also_Like\"><\/span>You May Also Like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li><a href=\"https:\/\/www.performcb.com\/content-hub\/publisher-prep-5-keys-to-successful-promotion-planning\/\">Publisher Prep: 5 Keys to Successful Promotion Planning<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/the-advertisers-guide-to-valentines-day-planning\/\">The Advertiser&#8217;s Guide to Valentine&#8217;s Day Planning<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/clickbooth-named-best-company-to-work-for-for-seventh-year\/\">Clickbooth named best company to work for for seventh year<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opms-3-keys-to-mastering-q4-holiday-gift-guides\/\">Ignite OPM&#8217;s 3 Keys to Mastering Q4 Holiday Gift Guides<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/how-to-succeed-during-q4-seasonality-in-2020\/\">How to Succeed During Q4 Seasonality in 2020<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"The holiday season is in full swing and our team knows it will fly by in the blink of an eye. We also know it\u2019s well time for Q1 planning. The holidays are a high time for marketing, but it doesn\u2019t stop there. Q1 is filled with opportunities for brand promotion, such as the \u201cNew Year, New You\u201d push for health and fitness brands, Valentine\u2019s Day for florist and romance-centric brands, and President\u2019s Day for mattress and appliance retailers. These are just a few of the options Q1 offers. We\u2019ve got the guide to ensure your business sees success during Q1.   ","protected":false},"author":55,"featured_media":18163,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7499,1402,7453,7344],"tags":[1403,7741,7740,7739,7738],"class_list":["post-18020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-blog","category-all","category-performance-marketing","tag-igniteopm","tag-new-year","tag-opportunity","tag-q1-planning","tag-strategies-for-2019"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perform[cb] &#183; Ignite OPM&#039;s Strategies to Hit 2019 Running<\/title>\n<meta name=\"description\" content=\"Q1 is filled with opportunities for brand promotion, such as the \u201cNew Year, New You\u201d, Valentine\u2019s Day, and President\u2019s Day.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perform[cb] &#183; Ignite OPM&#039;s Strategies to Hit 2019 Running\" \/>\n<meta property=\"og:description\" content=\"Q1 is filled with opportunities for brand promotion, such as the \u201cNew Year, New You\u201d, Valentine\u2019s Day, and President\u2019s Day.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/\" \/>\n<meta property=\"og:site_name\" content=\"Perform[cb]\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-30T13:43:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-01T08:19:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2018\/11\/07120712\/picture-of-a-clock-with-gold-and-black-decor.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Perform[cb]\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@performcb\" \/>\n<meta name=\"twitter:site\" content=\"@performcb\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/ignite-opms-strategies-to-hit-2019-running\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/ignite-opms-strategies-to-hit-2019-running\\\/\"},\"author\":{\"name\":\"Perform[cb]\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/person\\\/e5742d54c8ed04e56ba75e6ea0d773ac\"},\"headline\":\"Ignite OPM&#8217;s Strategies to Hit 2019 Running\",\"datePublished\":\"2018-11-30T13:43:28+00:00\",\"dateModified\":\"2022-12-01T08:19:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/ignite-opms-strategies-to-hit-2019-running\\\/\"},\"wordCount\":473,\"publisher\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/ignite-opms-strategies-to-hit-2019-running\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/07120712\\\/picture-of-a-clock-with-gold-and-black-decor.jpg\",\"keywords\":[\"igniteopm\",\"new year\",\"opportunity\",\"Q1 planning\",\"strategies for 2019\"],\"articleSection\":[\"Affiliate Marketing &amp; Performance Marketing Articles\",\"Affiliate Marketing &amp; Performance Marketing Blog\",\"All\",\"Performance Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/ignite-opms-strategies-to-hit-2019-running\\\/\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/ignite-opms-strategies-to-hit-2019-running\\\/\",\"name\":\"Perform[cb] &#183; Ignite OPM's Strategies to Hit 2019 Running\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/ignite-opms-strategies-to-hit-2019-running\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/ignite-opms-strategies-to-hit-2019-running\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/07120712\\\/picture-of-a-clock-with-gold-and-black-decor.jpg\",\"datePublished\":\"2018-11-30T13:43:28+00:00\",\"dateModified\":\"2022-12-01T08:19:32+00:00\",\"description\":\"Q1 is filled with opportunities for brand promotion, such as the \u201cNew Year, New You\u201d, Valentine\u2019s Day, and President\u2019s Day.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/ignite-opms-strategies-to-hit-2019-running\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/ignite-opms-strategies-to-hit-2019-running\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/ignite-opms-strategies-to-hit-2019-running\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/07120712\\\/picture-of-a-clock-with-gold-and-black-decor.jpg\",\"contentUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/07120712\\\/picture-of-a-clock-with-gold-and-black-decor.jpg\",\"width\":1000,\"height\":500,\"caption\":\"picture of a clock with gold and black decor\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/ignite-opms-strategies-to-hit-2019-running\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.performcb.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ignite OPM&#8217;s Strategies to Hit 2019 Running\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#website\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/\",\"name\":\"Perform[cb]\",\"description\":\"Connecting Marketers and Partners since 2002.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.performcb.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\",\"name\":\"Perform[cb]\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20114310\\\/PerformCBlogo.svg\",\"contentUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20114310\\\/PerformCBlogo.svg\",\"width\":1,\"height\":1,\"caption\":\"Perform[cb]\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/performcb\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/person\\\/e5742d54c8ed04e56ba75e6ea0d773ac\",\"name\":\"Perform[cb]\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g\",\"caption\":\"Perform[cb]\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Perform[cb] &#183; Ignite OPM's Strategies to Hit 2019 Running","description":"Q1 is filled with opportunities for brand promotion, such as the \u201cNew Year, New You\u201d, Valentine\u2019s Day, and President\u2019s Day.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/","og_locale":"en_US","og_type":"article","og_title":"Perform[cb] &#183; Ignite OPM's Strategies to Hit 2019 Running","og_description":"Q1 is filled with opportunities for brand promotion, such as the \u201cNew Year, New You\u201d, Valentine\u2019s Day, and President\u2019s Day.","og_url":"https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/","og_site_name":"Perform[cb]","article_published_time":"2018-11-30T13:43:28+00:00","article_modified_time":"2022-12-01T08:19:32+00:00","og_image":[{"width":1000,"height":500,"url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2018\/11\/07120712\/picture-of-a-clock-with-gold-and-black-decor.jpg","type":"image\/jpeg"}],"author":"Perform[cb]","twitter_card":"summary_large_image","twitter_creator":"@performcb","twitter_site":"@performcb","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/#article","isPartOf":{"@id":"https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/"},"author":{"name":"Perform[cb]","@id":"https:\/\/www.performcb.com\/#\/schema\/person\/e5742d54c8ed04e56ba75e6ea0d773ac"},"headline":"Ignite OPM&#8217;s Strategies to Hit 2019 Running","datePublished":"2018-11-30T13:43:28+00:00","dateModified":"2022-12-01T08:19:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/"},"wordCount":473,"publisher":{"@id":"https:\/\/www.performcb.com\/#organization"},"image":{"@id":"https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/#primaryimage"},"thumbnailUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2018\/11\/07120712\/picture-of-a-clock-with-gold-and-black-decor.jpg","keywords":["igniteopm","new year","opportunity","Q1 planning","strategies for 2019"],"articleSection":["Affiliate Marketing &amp; Performance Marketing Articles","Affiliate Marketing &amp; Performance Marketing Blog","All","Performance Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/","url":"https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/","name":"Perform[cb] &#183; Ignite OPM's Strategies to Hit 2019 Running","isPartOf":{"@id":"https:\/\/www.performcb.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/#primaryimage"},"image":{"@id":"https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/#primaryimage"},"thumbnailUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2018\/11\/07120712\/picture-of-a-clock-with-gold-and-black-decor.jpg","datePublished":"2018-11-30T13:43:28+00:00","dateModified":"2022-12-01T08:19:32+00:00","description":"Q1 is filled with opportunities for brand promotion, such as the \u201cNew Year, New You\u201d, Valentine\u2019s Day, and President\u2019s Day.","breadcrumb":{"@id":"https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/#primaryimage","url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2018\/11\/07120712\/picture-of-a-clock-with-gold-and-black-decor.jpg","contentUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2018\/11\/07120712\/picture-of-a-clock-with-gold-and-black-decor.jpg","width":1000,"height":500,"caption":"picture of a clock with gold and black decor"},{"@type":"BreadcrumbList","@id":"https:\/\/www.performcb.com\/content-hub\/ignite-opms-strategies-to-hit-2019-running\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.performcb.com\/"},{"@type":"ListItem","position":2,"name":"Ignite OPM&#8217;s Strategies to Hit 2019 Running"}]},{"@type":"WebSite","@id":"https:\/\/www.performcb.com\/#website","url":"https:\/\/www.performcb.com\/","name":"Perform[cb]","description":"Connecting Marketers and Partners since 2002.","publisher":{"@id":"https:\/\/www.performcb.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.performcb.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.performcb.com\/#organization","name":"Perform[cb]","url":"https:\/\/www.performcb.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.performcb.com\/#\/schema\/logo\/image\/","url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/02\/20114310\/PerformCBlogo.svg","contentUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/02\/20114310\/PerformCBlogo.svg","width":1,"height":1,"caption":"Perform[cb]"},"image":{"@id":"https:\/\/www.performcb.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/performcb"]},{"@type":"Person","@id":"https:\/\/www.performcb.com\/#\/schema\/person\/e5742d54c8ed04e56ba75e6ea0d773ac","name":"Perform[cb]","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g","caption":"Perform[cb]"}}]}},"_links":{"self":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/posts\/18020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/comments?post=18020"}],"version-history":[{"count":0,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/posts\/18020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/media\/18163"}],"wp:attachment":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/media?parent=18020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/categories?post=18020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/tags?post=18020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}