{"id":18024,"date":"2018-10-30T11:59:11","date_gmt":"2018-10-30T15:59:11","guid":{"rendered":"http:\/\/production.igniteopm.com:8888\/?p=99"},"modified":"2026-04-15T18:13:09","modified_gmt":"2026-04-15T22:13:09","slug":"how-does-affiliate-marketing-support-your-overall-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/how-does-affiliate-marketing-support-your-overall-marketing-strategy\/","title":{"rendered":"How Does Affiliate Marketing Support Your Overall Marketing Strategy?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a63242c468f9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #58595b;color:#58595b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #58595b;color:#58595b\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a63242c468f9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.performcb.com\/content-hub\/how-does-affiliate-marketing-support-your-overall-marketing-strategy\/#Stop_Stealing_Traffic\" >Stop Stealing Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.performcb.com\/content-hub\/how-does-affiliate-marketing-support-your-overall-marketing-strategy\/#Positioning_Payouts\" >Positioning &amp; Payouts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.performcb.com\/content-hub\/how-does-affiliate-marketing-support-your-overall-marketing-strategy\/#Additional_Channels\" >Additional Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.performcb.com\/content-hub\/how-does-affiliate-marketing-support-your-overall-marketing-strategy\/#You_May_Also_Like\" >You May Also Like<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Affiliate Marketing is defined as performance marketing that enables advertisers to gain traffic and sales, while only paying publishers when a sale is made. This is becoming a popular marketing strategy.  A publisher could be anything from a website to email or social media. Essentially, any channel that can track a sale is considered a publisher.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-stop-stealing-traffic\"><span class=\"ez-toc-section\" id=\"Stop_Stealing_Traffic\"><\/span>Stop Stealing Traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Properly set up affiliate programs are designed to support a company\u2019s overall marketing efforts and drive incremental traffic. In employing affiliate marketing, it\u2019s important to be careful not to steal traffic. A few examples could be programs gaining the majority of their traffic from a toolbar or trademark plus bidding. Generally, toolbars don\u2019t drive traffic because it\u2019s stolen from somewhere else. In most cases, trademark plus bidding in search is not going to drive incremental traffic. Allowing publishers to bid on trademark terms, assuming a company has its own search program, will drive up search costs. While it\u2019s usually not recommended in affiliate, there are instances where trademark plus bidding can be a beneficial marketing strategy, <strong><a href=\"https:\/\/www.performcb.com\/blog\">read on here.<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-positioning-payouts\"><span class=\"ez-toc-section\" id=\"Positioning_Payouts\"><\/span>Positioning &amp; Payouts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Understanding the different ways to position and payout your <a class=\"wpil_keyword_link\" title=\"affiliates\" data-wpil-keyword-link=\"linked\" href=\"https:\/\/www.performcb.com\/affiliate-partners\/\">affiliates<\/a> will increase incrementality. Knowing what goals are, how publishers fit into the attribution model, and what publishers need to drive quality volume, can allow brands to find the balance between payout and positioning. Additionally, there is value in knowing the different ways publishers can be paid out in your affiliate tracking networks.&nbsp;Having the experience to understand all of the features and benefits of these affiliate tracking platforms can help adjust how credit is given to each publisher, which will increase the incrementality of the channel.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-additional-channels\"><span class=\"ez-toc-section\" id=\"Additional_Channels\"><\/span>Additional Channels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When considering affiliate marketing, it\u2019s also important to remember that you don\u2019t have to recreate the wheel in order to be successful. Display ads that drive high conversions without affiliate can prove to be even more lucrative when utilized within the affiliate channel. This is because the publisher gets paid more within the affiliate channel after driving these conversions. Keywords drawing traffic to your website via search or SEO can be boosted by integrating them into your publisher blogs. Doing so could drive additional traffic and increase share of voice in search. <\/p>\n\n\n\n<p>Identifying gaps in your existing non-affiliate channels allows publishers with those capabilities to execute that traffic in a low-risk way. These gaps can be channels such as cart abandonment, search, and retargeting. Since those publishers will only be paid once a sale is made, those capabilities become cost-effective in the process. Affiliate is a widespread channel that can assist most any marketing efforts by increasing traffic, sales, and ultimately, incrementality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-may-also-like\"><span class=\"ez-toc-section\" id=\"You_May_Also_Like\"><\/span>You May Also Like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li><a href=\"https:\/\/www.performcb.com\/content-hub\/what-to-look-for-in-an-affiliate-marketing-agency\/\">What to Look for in an Affiliate Marketing Agency<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/7-ways-to-get-a-higher-roi-from-mobile-affiliate-marketing\/\">7 WAYS TO GET A HIGHER ROI FROM MOBILE AFFILIATE MARKETING<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/case-studies\/study\/childrens-brand-increases-sales-with-exclusive-promos\/\">Increased Sales with Exclusive Promotions<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/5-important-affiliate-marketing-kpis-to-consider\/\">5 Important Affiliate Marketing KPIs to Consider<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/clickbooth-has-record-breaking-year-in-2014\/\">Clickbooth Has Record Breaking Year in 2014!<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"Affiliate Marketing can be defined as performance-based marketing that enables an advertiser (also known as an affiliate) to gain traffic and sales, while only paying a publisher when a sale is made. A publisher could be anything from a website to email or social media &#8211; essentially any channel that can track a sale can be considered a publisher.  ","protected":false},"author":55,"featured_media":18158,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7499,1402,7453,7344],"tags":[76,1403,7610],"class_list":["post-18024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-blog","category-all","category-performance-marketing","tag-affiliate-marketing","tag-igniteopm","tag-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Affiliate Marketing Supports Your Overall Marketing Strategy<\/title>\n<meta name=\"description\" content=\"The affiliate channel helps drive incremental traffic and boost sales. Learn how it can support and strengthen your overall marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.performcb.com\/content-hub\/how-does-affiliate-marketing-support-your-overall-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Affiliate Marketing Supports Your Overall Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"The affiliate channel helps drive incremental traffic and boost sales. 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