{"id":18026,"date":"2018-10-08T12:08:57","date_gmt":"2018-10-08T16:08:57","guid":{"rendered":"http:\/\/production.igniteopm.com:8888\/?p=107"},"modified":"2022-12-01T03:00:50","modified_gmt":"2022-12-01T08:00:50","slug":"ignite-opm-launches-diff-eyewear-affiliate-program","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/ignite-opm-launches-diff-eyewear-affiliate-program\/","title":{"rendered":"Perform[cb] Launches DIFF Eyewear Affiliate Program"},"content":{"rendered":"\n<p>Ignite OPM welcomes celebrity-adorned charitable eyewear brand, DIFF Eyewear to the Ignite affiliate family!<\/p>\n\n\n\n<p>DIFF Eyewear is the brainchild of three driven millennials. All three have had experience in the eyewear industry as competitors before joining forces to bring DIFF to life. Zach Gordon, Chad Jernigan, and Chad Dime combined forces and founded DIFF Eyewear in 2014. Having all worked in the eyewear industry, they were aware of what it took to make a brand successful. Handmade, designer-quality goods with a reasonable price tag was the goal, but the DIFF team didn\u2019t stop there; partnering with influencers such as Kendall and Kylie Jenner got the brand to go viral. <\/p>\n\n\n\n<p>DIFF\u2019s business model offers the charitable incentive, \u201cBuy One, Give One\u201d. For every pair sold, DIFF donates a pair of reading glasses or fund an eye exam for someone in need. Since 2015, DIFF has donated over 620,000 pairs of reading glasses worldwide. Of course, they don\u2019t plan on slowing down any time soon.<\/p>\n\n\n\n<p>Ignite Managing Director, Lauren Pfanmiller, has had great experience with DIFF sunglasses. After seeing them marketed by an influencer with a discount code on Instagram, Lauren decided to buy a pair. \u201cI couldn\u2019t resist knowing the purchase would help someone in need, and seeing great reviews of their sunglasses all over social media didn\u2019t hurt either!\u201d Upon receiving her sunnies, Lauren said the quality was comparable to pairs of designer glasses she\u2019d bought in the past and that she\u2019d definitely buy another pair in the future. \u201cWith so many trendy, unique styles at such an affordable price point, it\u2019s a no-brainer.\u201d<\/p>\n\n\n\n<p>Ignite Account Manager, Mike Martinez, looks forward to expanding DIFF\u2019s already established and thriving brand. \u201cOne main point I wanted to call out in this program is their charitable business model and DIFF\u2019s mission for positive change.\u201d Mike looks forward to working with a brand who really emphasizes and prioritizes philanthropy. \u201cIt gives us a chance to take a grassroots approach and allow our publishers to truly connect with the brand on a deeper level.\u201d Through the continued use of celebrity partnerships, among many other influencer efforts, Mike can\u2019t wait to expand upon DIFF\u2019s existing marketing efforts. Additionally, Ignite is eager to maintain and promote DIFF\u2019s ongoing mission of raising awareness around extreme vision impairment.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.performcb.com\/agency\/clients\/diff-eyewear-affiliate-program\/\">Learn more<\/a><\/strong> and <a rel=\"noreferrer noopener\" href=\"https:\/\/app.impact.com\/campaign-mediapartner-signup\/DIFF-Eyewear.brand?execution=e8s1\" target=\"_blank\"><strong>join the DIFF Eyewear Affiliate Program now!<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-view-additional-affiliate-program-launches\"><a href=\"https:\/\/www.performcb.com\/content-hub\/category\/affiliate-program-launches\/\">View Additional Affiliate Program Launches<\/a><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-may-also-like\">You May Also Like<\/h2>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li><a href=\"https:\/\/www.performcb.com\/agency\/clients\/diff-eyewear-affiliate-program\/\">DIFF Eyewear<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/covid-19-has-given-the-e-commerce-vertical-more-power-than-ever\/\">COVID-19 Has Given the E-Commerce Vertical More Power than Ever<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/\">Staff You Should Know: Tyler Morrow<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/advertiser-tips-for-cashing-in-on-black-friday-cyber-monday-madness\/\">Advertiser Tips for Cashing in on Black Friday\/Cyber Monday Madness<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/10-keys-to-a-successful-app-launch\/\">10 Keys to a Successful App Launch<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"Ignite OPM welcomes celebrity-adorned charitable eyewear brand, DIFF Eyewear to the Ignite affiliate family! \n\nDIFF Eyewear is the brainchild of three driven millennials, who worked in the eyewear industry as competitors before joining forces to bring DIFF to life. Zach Gordon, Chad Jernigan, and Chad Dime combined forces and founded DIFF Eyewear in 2014. \u2026","protected":false},"author":55,"featured_media":18156,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7499,1402,7523,7453,7454,7344],"tags":[1425,1475,7753,1403],"class_list":["post-18026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-blog","category-affiliate-program-launches","category-all","category-client-spotlight","category-performance-marketing","tag-affiliate-program","tag-affiliate-program-launch","tag-diff-eyewear","tag-igniteopm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perform[cb] Launches New DIFF Eyewear Affiliate Program<\/title>\n<meta name=\"description\" content=\"Perform[cb] welcomes celebrity-adorned charitable eyewear brand, DIFF Eyewear to the Perform[cb] affiliate family! 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