{"id":18034,"date":"2019-03-28T15:43:51","date_gmt":"2019-03-28T19:43:51","guid":{"rendered":"https:\/\/www.igniteopm.com\/?p=1237"},"modified":"2023-10-25T17:07:11","modified_gmt":"2023-10-25T21:07:11","slug":"ignite-opm-launches-morning-brew-affiliate-program","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/ignite-opm-launches-morning-brew-affiliate-program\/","title":{"rendered":"Perform[cb] Launches Morning Brew Affiliate Program"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a63273194c3e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #58595b;color:#58595b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #58595b;color:#58595b\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a63273194c3e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opm-launches-morning-brew-affiliate-program\/#About\" >About<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opm-launches-morning-brew-affiliate-program\/#Distribution_Strategy\" >Distribution Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opm-launches-morning-brew-affiliate-program\/#View_Additional_Affiliate_Program_Launches\" >View Additional Affiliate Program Launches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opm-launches-morning-brew-affiliate-program\/#You_May_Also_Like\" >You May Also Like<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>The newest addition to the Ignite client family just launched &#8211; we\u2019re extending a very warm welcome to the Morning Brew affiliate program!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about\"><span class=\"ez-toc-section\" id=\"About\"><\/span>About<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Morning Brew is the ultimate daily newsletter created for young professionals and millennials. The newsletter was founded in 2015 by University of Michigan alums, Alex Liberman and Austin Rief. Since then, the newsletter has grown to have over 1 million subscribers. The daily newsletters include Wall Street to Silicon Valley buzz, short briefs on news happenings, and a small lifestyle section. The newsletter\u2019s audience was originally college-focused while its founders were in undergrad. However, the average reader has evolved and is now 28, working in finance, tech, or consulting. During 2018 Morning Brew had rapid growth, increasing its audience from 170,000 to 700,000 in 10 months. Co-founder, Alex Rief, says this growth is partially due to simple word of mouth. Additionally, cross-promotional partnerships with other newsletters with similar audiences have played a role in this growth. <\/p>\n\n\n\n<p>The brand also saw success with their referral program, reporting over 50,000 Morning Brew subscribers referred at least three additional subscribers. However, this rapid growth hasn\u2019t diluted the quality of Morning Brew\u2019s audience. According to MailChimp data, Morning Brew has a 40% open rate, which is reportedly high for a media newsletter. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-distribution-strategy\"><span class=\"ez-toc-section\" id=\"Distribution_Strategy\"><\/span>Distribution Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Account Manager, Jen Sherman, and Account Coordinator Emily Okrzesik are taking charge and looking forward to scaling the program. Jen and Emily plan to kick the program off by focusing primarily on new signups. Ignite is very familiar with this tactic given current clients such as Paribus and Acorns. The team is looking to continuously optimize for quality metrics that are determined post-signup. Alex and Jen are planning to continue working on cross-promotional collaborations.<\/p>\n\n\n\n<p>Ignite is excited to work as an extension of Morning Brew\u2019s marketing team to align strategy and secure the successful scale of their affiliate program.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.igniteopm.com\/clients\/morning-brew-affiliate-program\/\"><strong>Learn more about the Morning Brew affiliate program<\/strong><\/a>. <a href=\"http:\/\/www.tkqlhce.com\/click-8970053-13590973\"><strong>Subscribe to the Morning Brew newsletter here<\/strong>!<\/a><\/p>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sources:<br><a href=\"https:\/\/techcrunch.com\/2018\/03\/26\/the-morning-brew-is-a-daily-business-briefing-built-for-millennials\/\">TechCrunch<\/a> <br><a href=\"https:\/\/digiday.com\/media\/morning-brew-claims-1-million-subscribers-3m-revenue-profitable-business\/\">Digiday<\/a> <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-view-additional-affiliate-program-launches\"><span class=\"ez-toc-section\" id=\"View_Additional_Affiliate_Program_Launches\"><\/span><a href=\"https:\/\/www.performcb.com\/content-hub\/category\/affiliate-program-launches\/\">View Additional Affiliate Program Launches<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-may-also-like\"><span class=\"ez-toc-section\" id=\"You_May_Also_Like\"><\/span>You May Also Like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li><a href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opm-launches-more-labs-affiliate-program\/\">Ignite OPM Launches More Labs Affiliate Program<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opm-launches-lola-affiliate-program\/\">Ignite OPM Launches LOLA Affiliate Program<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opm-launches-hubble-contacts-affiliate-program\/\">Ignite OPM Launches Hubble Contacts Affiliate Program<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/trend-alert-breaking-down-international-barriers\/\">TREND ALERT: Breaking Down International Barriers<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/meet-the-newest-additions-to-our-clickbooth-team\/\">Meet the Newest Additions to our Clickbooth Team<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"The newest addition to the Ignite client family just launched &#8211; we\u2019re extending a very warm welcome to the Morning Brew affiliate program!","protected":false},"author":55,"featured_media":18172,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7499,1402,7523,7453,7454,7344],"tags":[1425,1475,1403,7709],"class_list":["post-18034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-blog","category-affiliate-program-launches","category-all","category-client-spotlight","category-performance-marketing","tag-affiliate-program","tag-affiliate-program-launch","tag-igniteopm","tag-morning-brew"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perform[cb]&#039;s Morning Brew Affiliate Program | Daily Newsletter<\/title>\n<meta name=\"description\" content=\"Perform[cb] launches Morning Brew affiliate program. 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