Affiliate marketing is stronger than ever because advertisers are realizing its benefits when it\u2019s implemented correctly. Advertisers are making the investment in this channel because it is as effective as email, has a lower eCPM than display, and can expand their acquisition to high-quality, targeted publishers. If affiliate marketing isn\u2019t in your marketing mix yet, it\u2019s time to jump on board. But, you have to do it the right way.<\/p>\n\n\n\n
Many of my friends in the advertising world ask, \u201cAffiliate marketing implemented correctly<\/em>? What do you mean?\u201d\u00a0In a nutshell, your program can be extremely profitable if your Affiliate Manager or Affiliate Marketing Agency<\/a> can manage attribution, compliance violations, analyze ROI-optimization reporting, and has the existing<\/em>\u00a0relationships in place to increase publisher distribution. Experienced affiliate teams know to keep these in line with your overall marketing KPIs too. Otherwise, you\u2019re not going to see the growth and profitability you want from this channel. You\u2019ll just be shifting marketing dollars from one channel to another, without seeing the huge incremental growth affiliate marketing can bring. Perform[cb] Agency structures affiliate programs to grow programs incrementally, without stealing traffic from your other marketing channels.<\/p>\n\n\n\n\n\n About 80% of brands utilize affiliate because it\u2019s a low risk, cost-effective marketing channel. If you only pay when a sale is made, why wouldn\u2019t an advertiser use affiliate marketing? There is no reason not to, so long as it is managed correctly.<\/p>\n\n\n\n Sources:
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