{"id":18043,"date":"2019-06-12T14:59:55","date_gmt":"2019-06-12T18:59:55","guid":{"rendered":"https:\/\/www.igniteopm.com\/?p=1622"},"modified":"2024-12-20T05:57:01","modified_gmt":"2024-12-20T10:57:01","slug":"ignite-opms-sub-summit-2019-recap","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/ignite-opms-sub-summit-2019-recap\/","title":{"rendered":"Ignite OPM&#8217;s Sub Summit 2019 Recap"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6322e903508\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #58595b;color:#58595b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #58595b;color:#58595b\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6322e903508\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opms-sub-summit-2019-recap\/#Customer_Experience\" >Customer Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opms-sub-summit-2019-recap\/#Product_Expansion\" >Product Expansion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opms-sub-summit-2019-recap\/#Customers_as_Community\" >Customers as Community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opms-sub-summit-2019-recap\/#You_May_Also_Like\" >You May Also Like<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>The Ignite OPM team ventured to New Orleans for Subscription Summit 2019! While in NOLA, the team enjoyed catching up on the digital subscription space\u2019s latest and greatest. These insights revolved around the challenges and intricacies of scaling a digital subscription brand. Read on to discover the biggest takeaways from Sub Summit 2019.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-experience\"><span class=\"ez-toc-section\" id=\"Customer_Experience\"><\/span>Customer Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now more than ever, digital subscribers are demanding a highly-personalized user experience. During Bespoke Post VP, Chloe Thompson\u2019s track session, she discussed how their business revolved around selling thousands of different products. This vast product offering enables their user experience to be extremely specific to each customer. Bespoke Post\u2019s customer base is 95% male, so this is especially important as men are not typically loyal to a single product. Allowing customers to switch from box to box at any time differentiates Bespoke Post in the subscription space. This flexibility also helps the brand maintain its users longer than other brands who are more rigid in their offers.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-product-expansion\"><span class=\"ez-toc-section\" id=\"Product_Expansion\"><\/span>Product Expansion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>During the <em>Pushing Through the Plateau <\/em>fireside chat, Brent Freeman and Evan Padgett of Stealth Venture Labs discussed the importance of product expansion. Although offer expansions can be risky and pricy, the pair emphasized it\u2019s crucial in order to avoid stagnancy. Product expansion also helps to minimize churn rate by keeping customers intrigued and invested. Freeman and Padgett also reinforced the importance of saving and reinvesting in <a href=\"https:\/\/www.performcb.com\/leader-in-cpa-customer-acquisition\/\">customer acquisition<\/a>, stating \u201ccustomer acquisition will never get cheaper\u201d.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customers-as-community\"><span class=\"ez-toc-section\" id=\"Customers_as_Community\"><\/span>Customers as Community<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maintaining and growing a customer base is challenging in the digital subscription space. Ipsy\u2019s VP of Growth, Alessandra Sales discussed the pertinence of content, mentioning the brand\u2019s 8,500 content creators. These content creators are a community of brand ambassadors and Ipsy subscribers. Utilizing organic fans\u2019 love of the product in marketing creates a sense of honesty that helps to attract new users. Ipsy nurtures fandom in online forums, sharable content, and fan loyalty programs. Getting the client involved above and beyond the buying process creates an invaluable community.<br><\/p>\n\n\n\n<p>Make sure your subscription brand is making the most of your marketing efforts. Have questions or want to expand your marketing reach? <a href=\"https:\/\/www.igniteopm.com\/contact-us\/\"><strong>Contact Ignite OPM now to learn how our team can help expand your reach.<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-may-also-like\"><span class=\"ez-toc-section\" id=\"You_May_Also_Like\"><\/span>You May Also Like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li><a href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opms-affiliate-summit-east-2018-recap\/\">Ignite OPM&#8217;s Affiliate Summit East 2018 Recap<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/5-reasons-why-were-excited-to-attend-affiliate-summit-east-2018\/\">5 Reasons Why We&#8217;re Excited to Attend Affiliate Summit East 2018<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/case-studies\/study\/subscription-box-case-study\/\">Subscription Box | Case Study<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/could-customer-lifetime-value-be-the-metric-youre-ignoring\/\">Could &#8220;Customer Lifetime Value&#8221; Be the Metric You\u2019re Ignoring?<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/whats-next-the-conferences-you-cant-miss\/\">What&#8217;s Next? The Conferences You Can&#8217;t Miss<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"The Ignite OPM team ventured to New Orleans for Subscription Summit 2019! While in NOLA, the team enjoyed catching up on the digital subscription space\u2019s latest and greatest. ","protected":false},"author":55,"featured_media":18181,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7499,1402,7453,7454,7344],"tags":[76,1433,1434,1403,1435,1436,1437],"class_list":["post-18043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-blog","category-all","category-client-spotlight","category-performance-marketing","tag-affiliate-marketing","tag-digital-subscription-brand","tag-digital-subscriptions","tag-igniteopm","tag-subscription-brands","tag-subscription-summit","tag-subsummit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perform[cb] &#183; Ignite OPM&#039;s Sub Summit 2019 Recap<\/title>\n<meta name=\"description\" content=\"The Ignite OPM team ventured to New Orleans for Subscription Summit 2019! 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