{"id":18049,"date":"2019-09-30T17:11:53","date_gmt":"2019-09-30T21:11:53","guid":{"rendered":"https:\/\/www.igniteopm.com\/?p=1792"},"modified":"2026-04-29T15:28:50","modified_gmt":"2026-04-29T19:28:50","slug":"preparing-for-q4-seasonality","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/preparing-for-q4-seasonality\/","title":{"rendered":"Affiliate Marketing: Preparing for Q4 Seasonality"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6320535fb48\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #58595b;color:#58595b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #58595b;color:#58595b\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6320535fb48\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.performcb.com\/content-hub\/preparing-for-q4-seasonality\/#Promotions\" >Promotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.performcb.com\/content-hub\/preparing-for-q4-seasonality\/#Competitive_Intelligence\" >Competitive Intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.performcb.com\/content-hub\/preparing-for-q4-seasonality\/#Important_Dates\" >Important Dates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.performcb.com\/content-hub\/preparing-for-q4-seasonality\/#You_May_Also_Like\" >You May Also Like<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Whether you\u2019re a publisher or an advertiser, Q4 is typically an explosive time for promotions, paid media, and shipping deals. Have you started preparing for Q4 seasonality? With publisher holidays quickly approaching, now is a critical time for both advertisers and publishers to take inventory of budgets, booked promotions, and what\u2019s left on the to-do list.&nbsp;<br><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-promotions\"><span class=\"ez-toc-section\" id=\"Promotions\"><\/span>Promotions<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Advertisers, this very moment is the time to be planning for and booking Q4 placements. For those new to the performance space, placements should be locked in no later than October 15 to ensure the highest quality opportunities; although last-minute opportunities sometimes exist, typically, they do not yield the results of placements booked in advance. If brands are looking to invest in paid media, it\u2019s important to ask publishers what kind of investment they require and what CPA opportunities they have available. For example, when it comes to gift guides, brands should have a budget set aside, as most publishers will require a flat fee instead of solely running on a CPA. Brands looking to gain brand exposure may want to invest in upper-funnel paid media placements, as such placements are a great way for brands to get into the consideration stage with consumers.<br><\/p>\n\n\n\n<p>If you\u2019re an advertiser whose seasonality does not fall in Q4, it\u2019s not recommended to invest in Q4 promotions due to the extremely expensive nature of these placements.<br><\/p>\n\n\n\n<p>On the publisher side of things, there are important dates to keep track of, such as advertisers\u2019 last day for ground shipping before Christmas and the last day for expedited shipping. Keeping track of these dates helps to coordinate content and promotional calendars with shipping deadlines when preparing for Q4 Seasonality.&nbsp;<br><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-competitive-intelligence\"><span class=\"ez-toc-section\" id=\"Competitive_Intelligence\"><\/span>Competitive Intelligence<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Publishers and advertisers alike should be thinking about promotions that align with large shopping days such as Black Friday, Cyber Monday, Green Monday, and Free Shipping Day. Conducting a competitive analysis can help advertisers know what their competitors may be planning to adjust current planning to ensure your brand\u2019s placements are equal to or better than the competition.<br><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-important-dates\"><span class=\"ez-toc-section\" id=\"Important_Dates\"><\/span>Important Dates<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Throughout Q4, there are several important dates to keep in mind. Some of these dates include Columbus Day, Halloween, Veteran\u2019s Day, Thanksgiving, Black Friday, Cyber Monday, Small Business Saturday, Giving Tuesday, Green Monday, Free Shipping Day, Super Saturday, Hanukkah, Christmas Eve, Christmas Day, and Boxing Day through New Year\u2019s Eve.<br><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-may-also-like\"><span class=\"ez-toc-section\" id=\"You_May_Also_Like\"><\/span>You May Also Like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li><a href=\"https:\/\/www.performcb.com\/content-hub\/how-to-succeed-during-q4-seasonality-in-2020\/\">How to Succeed During Q4 Seasonality in 2020<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opms-3-keys-to-mastering-q4-holiday-gift-guides\/\">Ignite OPM&#8217;s 3 Keys to Mastering Q4 Holiday Gift Guides<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/preparing-your-affiliate-marketing-2020-holiday-season\/\">Preparing Your Affiliate Marketing for The Holiday Season in the Wake of COVID-19<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/case-studies\/study\/childrens-brand-increases-sales-with-exclusive-promos\/\">Increased Sales with Exclusive Promotions<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/publisher-prep-5-keys-to-successful-promotion-planning\/\">Publisher Prep: 5 Keys to Successful Promotion Planning<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"Whether you\u2019re a publisher or an advertiser, Q4 is typically an explosive time for promotions, paid media, and shipping deals.","protected":false},"author":55,"featured_media":18187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7499,1402,7453,7344],"tags":[1458,1403,1459,1460,1461,1462,1463,1464],"class_list":["post-18049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-blog","category-all","category-performance-marketing","tag-holiday-planning","tag-igniteopm","tag-promotional-planning","tag-q4","tag-q4-2019","tag-q4-planning","tag-q4-promotion-planning","tag-q4-seasonality"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Affiliate Marketers are Preparing for Q4 Seasonality<\/title>\n<meta name=\"description\" content=\"Preparing for Q4 seasonality is imperative for affiliate marketers, as Q4 is 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