{"id":19175,"date":"2020-03-20T12:50:57","date_gmt":"2020-03-20T16:50:57","guid":{"rendered":"http:\/\/staging.performcb.com\/?post_type=case_studies&#038;p=18873"},"modified":"2026-04-21T04:49:29","modified_gmt":"2026-04-21T08:49:29","slug":"insurance-marketplace-taps-into-new-performance-channels-drives-immense-93500-increase-in-leads","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/insurance-marketplace-taps-into-new-performance-channels-drives-immense-93500-increase-in-leads\/","title":{"rendered":"Insurance Marketplace Taps into New Performance Channels, Drives Immense 93,500% Increase in Leads"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-2020-performance-marketing-awards-finalist\">2020 Performance Marketing Awards Finalist<\/h2>\n\n\n\n\n\n<div style=\"height:71px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-outcomes\">OUTCOMES<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">93,500% Increase in Leads<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">220K+ Leads Driven in One Quarter<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">Lowered eCPA, Increased ROI<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-objective-scale-customer-base-increase-lead-quality\">Objective<\/h4>\n\n\n\n<p>A leading insurance marketplace partnered with Perform<sup>[cb]<\/sup>\u2019s Outcome Engine to expand its customer base while improving the quality of its leads to align with its most valuable target demographics. Previously, the marketer relied on a static pricing model for all leads, which undervalued high-quality prospects and led to inefficiencies in their acquisition channels. To address these challenges, the marketer aimed to adopt a more dynamic and performance-based approach to efficiently acquire leads that matched their ideal customer profile without impacting their ongoing campaigns.<\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-execution-lead-tier-cpa-marketing-strategy\">Approach<\/h4>\n\n\n\n<p>To optimize lead quality and streamline acquisition efforts, the insurance marketplace transitioned from a flat-payout model to the Perform<sup>[cb]<\/sup> Outcome Engine\u2019s built-in AI tiered targeting capabilities. With the Outcome Engine team, the marketer was able to assign values to specific data fields captured in their lead forms. This innovative approach enabled the generation of lead ratings and dynamic value-based payouts for every lead, ensuring better alignment between traffic sources and the marketer\u2019s objectives.<\/p>\n\n\n\n<p>The Outcome Engine collaborated closely with the marketer, analyzing backend data to segment traffic by new channels, device type, and day of the week. This segmentation facilitated precise pricing adjustments and improved campaign efficiency. By fostering alignment between traffic partners and the marketer\u2019s evolving needs, this approach unlocked consistent traffic and scalable results without disrupting ongoing acquisition efforts.<\/p>\n\n\n\n<div style=\"height:63px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-results\">Results<\/h4>\n\n\n\n<p>By leveraging the Outcome Engine\u2019s built-in AI across new channels and transitioning from a traditional flat-payout model, the marketer strategically enhanced their offer to attract high-value consumers. This data-driven approach enabled the marketer to scale their lead gen efforts exponentially over the course of a year, with lead volume surging from just 235 to over 220,000 &#8211; a remarkable 93,500% increase in performance.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This success underscores the Perform<sup>[cb]<\/sup> Outcome Engine\u2019s ability to drive significant results while integrating seamlessly with the marketer\u2019s broader acquisition strategy. Looking to align your lead generation goals with tailored, scalable solutions? <a href=\"https:\/\/www.performcb.com\/get-in-touch\/\">Partner with the Outcome Engine<\/a> to unlock innovative opportunities for growth.<\/p>\n","protected":false},"excerpt":{"rendered":"An insurance marketer adopted a performance-based approach to efficiently acquire leads without impacting their ongoing campaigns.","protected":false},"featured_media":19035,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"case_study_cat":[7358,8163],"case-study-tag":[8155],"case-study-outcome-type":[8156],"class_list":["post-19175","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_cat-financial","case_study_cat-insurance","case-study-tag-outcome-engine","case-study-outcome-type-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Insurance Marketplace 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