{"id":19177,"date":"2020-03-25T11:55:20","date_gmt":"2020-03-25T15:55:20","guid":{"rendered":"http:\/\/staging.performcb.com\/?post_type=case_studies&#038;p=18891"},"modified":"2026-04-21T04:49:42","modified_gmt":"2026-04-21T08:49:42","slug":"financial-app-drives-post-install-events-with-new-channels","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/financial-app-drives-post-install-events-with-new-channels\/","title":{"rendered":"Financial Management App Drives 50% More Post-Install Events with New Programmatic Channels"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-outcomes\">Outcomes<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">40,000 Increase in Monthly Users<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">50% Increase in Linked Accounts<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">$7 eCPA on Linked Account Users<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-objective\">Objective<\/h2>\n\n\n\n<p>A leading money-management and investing app aimed to acquire high-quality users and scale post-install events, all while maintaining a strong ROI alongside their existing user acquisition campaigns. The marketer wanted to leverage the Perform<sup>[cb]<\/sup> Outcome Engine to scale traffic across new programmatic channels and drive more linked accounts.<\/p>\n\n\n\n<div style=\"height:62px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"approach\">Approach<\/h2>\n\n\n\n<p>The Perform<sup>[cb]<\/sup> Outcome Engine leveraged its built-in AI technology, PerformSense AI. By analyzing real-time data and billions of data points, PerformSense AI identifies and targets the most effective programmatic channels for the app to drive increased scale. These display sources were seamlessly integrated alongside the app\u2019s existing campaigns, ensuring that new traffic flows enhanced and optimized the marketer\u2019s overall user acquisition strategy.<\/p>\n\n\n\n<div style=\"height:62px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results<\/h2>\n\n\n\n<p>By partnering with Perform<sup>[cb]<\/sup>\u2019s Outcome Engine, the investment management app saw a significant 40,000 increase in users monthly on iOS. The app also experienced a 50% increase in users who linked their bank accounts after installation, while maintaining a $7 eCPA. The Outcome Engine\u2019s ability to exceed aggressive user acquisition goals while maintaining ROI helped pave the way for the app\u2019s acquisition by a large financial institution.<br><\/p>\n\n\n\n<p>Ready to seamlessly scale your user acquisition efforts? <a href=\"https:\/\/www.performcb.com\/get-in-touch\/\">Partner with Perform<sup>[cb]<\/sup><\/a> to drive meaningful results and unlock new channel opportunities without risking the success of your current campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"Learn how a popular financial app scaled traffic across new programmatic channels and drove more linked accounts.","protected":false},"featured_media":19014,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"case_study_cat":[7358,8165],"case-study-tag":[8155],"case-study-outcome-type":[8157],"class_list":["post-19177","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_cat-financial","case_study_cat-personal-finance","case-study-tag-outcome-engine","case-study-outcome-type-mobile-apps"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Financial App Drives Post-Install Events With New Channels<\/title>\n<meta name=\"description\" content=\"Learn how a popular financial app scaled traffic across new programmatic channels and drove more linked accounts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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