{"id":19179,"date":"2020-03-25T11:55:17","date_gmt":"2020-03-25T15:55:17","guid":{"rendered":"http:\/\/staging.performcb.com\/?post_type=case_studies&#038;p=18895"},"modified":"2026-04-21T04:49:45","modified_gmt":"2026-04-21T08:49:45","slug":"ecommerce-marketplace-expands-into-untapped-channels","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/ecommerce-marketplace-expands-into-untapped-channels\/","title":{"rendered":"Leading E-Commerce Marketplace Expands into Untapped Channels, Sees Major Increase in Users"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-outcomes\">Outcomes<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">25k+ Monthly iOS Users Driven<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">20k+ Monthly Android Users Driven<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-approach\">Approach<\/h2>\n\n\n\n<p>Perform<sup>[cb]<\/sup> harnessed the power of the Outcome Engine\u2019s built-in AI, PerformSense AI, to pinpoint the most efficient traffic sources with the highest potential for scale. This AI-driven approach leveraged over 63 billion data points to provide valuable, real-time insights into which partners consistently delivered results, allowing the team to establish dynamic test budgets across these new sources.<\/p>\n\n\n\n<p>The team not only prioritized top-performing channels but also seamlessly integrated insights from the brand\u2019s existing strategies, ensuring alignment with ongoing efforts while driving scalable growth without overspending. Through real-time testing across multiple new performance-based channels, the team was able to fine-tune campaigns, identifying the most effective sources and maximizing efficiency at every step.<\/p>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results<\/h2>\n\n\n\n<p>The e-commerce brand saw impressive growth, averaging 25,000 users on iOS and 20,000 users on Android every month. The Outcome Engine\u2019s built-in AI played a crucial role in helping the marketer quickly scale, driving substantial user growth with optimized performance across all touchpoints &#8211; new and existing. By continuously integrating real-time insights and aligning with the brand&#8217;s established strategies, the Outcome Engine team contributed to sustained growth, exceeding user acquisition goals and increasing overall ROI.<\/p>\n\n\n\n<p>Looking for incremental user acquisition to efficiently exceed your goals? <a href=\"https:\/\/www.performcb.com\/get-in-touch\/#marketer\">Reach out to Perform<sup>[cb]<\/sup>\u2019s Outcome Engine team of experts<\/a> today to start driving new growth for your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"A leading e-commerce marketplace sees a major increase in users by expanding into untapped channels. Learn how they did it.","protected":false},"featured_media":19118,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"case_study_cat":[7360,8167],"case-study-tag":[8155],"case-study-outcome-type":[8157],"class_list":["post-19179","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_cat-e-commerce","case_study_cat-shopping","case-study-tag-outcome-engine","case-study-outcome-type-mobile-apps"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Commerce Marketplace Expands into Untapped Channels<\/title>\n<meta name=\"description\" content=\"A leading e-commerce marketplace sees a major increase in users by expanding into untapped channels. 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