{"id":19181,"date":"2020-03-25T11:55:35","date_gmt":"2020-03-25T15:55:35","guid":{"rendered":"http:\/\/staging.performcb.com\/?post_type=case_studies&#038;p=18899"},"modified":"2026-04-21T04:49:23","modified_gmt":"2026-04-21T08:49:23","slug":"photo-printing-app-increases-first-time-purchases-case-study","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/photo-printing-app-increases-first-time-purchases-case-study\/","title":{"rendered":"Photo Printing App Achieves 130K+ First-Time Purchases After Adding Performance-Based Channels"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-outcomes\">Outcomes<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<p class=\"has-text-align-center\">130k+ First-Time Purchases<\/p>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-objective\">Objective<\/h2>\n\n\n\n<p>A well-known photo printing app that allows consumers to order physical photos directly from their camera roll, Facebook, and Instagram, was looking to scale new user acquisition. As a long-time Outcome Engine client, the app marketer was familiar with its potential to drive scalable growth that they couldn\u2019t access with other agencies or partners. Their goals were to increase users and post-install events, specifically first-time purchases, staying within CPA targets &#8211; all while complementing their existing user acquisition efforts.<\/p>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-approach\">Approach<\/h2>\n\n\n\n<p>Upon launch, the photo app\u2019s campaigns operated on a cost-per-install (CPI) model. By leveraging the Outcome Engine\u2019s built-in AI to identify channels most likely to deliver high-intent users, the team launched some additional campaigns on a cost-per-engagement (CPE) pricing model. This shift allowed them to incrementally test new channels and optimize toward first-time purchases, aligning more closely with the marketer\u2019s priorities.<\/p>\n\n\n\n<p><br>Alongside this, Perform<sup>[cb]<\/sup> strategically optimized the marketer\u2019s existing partners based on purchase rates and user LTV, ensuring continued success and alignment with their objectives. Throughout the campaign, Perform<sup>[cb]<\/sup>\u2019s Outcome Engine upheld rigorous compliance standards to safeguard the app\u2019s campaigns, maintaining anti-fraud measures and ensuring efficient performance.<\/p>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results<\/h2>\n\n\n\n<p>By leveraging the Outcome Engine&#8217;s advanced AI technology, testing a new pricing model across previously untapped performance channels, and maintaining strict compliance standards throughout the campaigns, this photo printing app successfully achieved over 130,000 first-time purchases.<\/p>\n\n\n\n<p>Looking to scale new users and post-install events without disrupting your existing campaigns? <a href=\"https:\/\/www.performcb.com\/get-in-touch\/#marketer\">Contact Perform<sup>[cb]<\/sup>\u2019s Outcome Engine today<\/a> to start driving measurable growth for your brand.<\/p>\n\n\n\n<style> .wp-block-columns .wp-block-column .wp-block-image {min-height: 122px;} <\/style>\n","protected":false},"excerpt":{"rendered":"A well-known photo printing app achieved over 130,000 first-time purchases after adding untapped performance-based channels. Learn more!","protected":false},"featured_media":19122,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"case_study_cat":[7895,8166],"case-study-tag":[8125,8126,8155],"case-study-outcome-type":[8157],"class_list":["post-19181","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_cat-entertainment-and-lifestyle","case_study_cat-photo-video","case-study-tag-entertainment","case-study-tag-lifestyle","case-study-tag-outcome-engine","case-study-outcome-type-mobile-apps"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Photo Printing App Increases First-Time Purchases<\/title>\n<meta name=\"description\" content=\"A well-known photo printing app achieved over 130,000 first-time purchases after adding untapped performance-based channels. Learn more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.performcb.com\/case-studies\/study\/photo-printing-app-increases-first-time-purchases-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Photo Printing App Increases First-Time Purchases\" \/>\n<meta property=\"og:description\" content=\"A well-known photo printing app achieved over 130,000 first-time purchases after adding untapped performance-based channels. Learn more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.performcb.com\/case-studies\/study\/photo-printing-app-increases-first-time-purchases-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Perform[cb]\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T08:49:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150839\/FreePrints.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@performcb\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"CollectionPage\"],\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/photo-printing-app-increases-first-time-purchases-case-study\\\/\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/photo-printing-app-increases-first-time-purchases-case-study\\\/\",\"name\":\"Photo Printing App Increases First-Time Purchases\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/photo-printing-app-increases-first-time-purchases-case-study\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/photo-printing-app-increases-first-time-purchases-case-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/27150839\\\/FreePrints.jpg\",\"datePublished\":\"2020-03-25T15:55:35+00:00\",\"dateModified\":\"2026-04-21T08:49:23+00:00\",\"description\":\"A well-known photo printing app achieved over 130,000 first-time purchases after adding untapped performance-based channels. Learn more!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/photo-printing-app-increases-first-time-purchases-case-study\\\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/photo-printing-app-increases-first-time-purchases-case-study\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/27150839\\\/FreePrints.jpg\",\"contentUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/27150839\\\/FreePrints.jpg\",\"width\":1920,\"height\":520,\"caption\":\"affiliate-marketing-increases-first-time-purchases-blog\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/photo-printing-app-increases-first-time-purchases-case-study\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.performcb.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Photo Printing App Achieves 130K+ First-Time Purchases After Adding Performance-Based Channels\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#website\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/\",\"name\":\"Perform[cb]\",\"description\":\"Connecting Marketers and Partners since 2002.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.performcb.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\",\"name\":\"Perform[cb]\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20114310\\\/PerformCBlogo.svg\",\"contentUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20114310\\\/PerformCBlogo.svg\",\"width\":1,\"height\":1,\"caption\":\"Perform[cb]\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/performcb\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Photo Printing App Increases First-Time Purchases","description":"A well-known photo printing app achieved over 130,000 first-time purchases after adding untapped performance-based channels. Learn more!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.performcb.com\/case-studies\/study\/photo-printing-app-increases-first-time-purchases-case-study\/","og_locale":"en_US","og_type":"article","og_title":"Photo Printing App Increases First-Time Purchases","og_description":"A well-known photo printing app achieved over 130,000 first-time purchases after adding untapped performance-based channels. Learn more!","og_url":"https:\/\/www.performcb.com\/case-studies\/study\/photo-printing-app-increases-first-time-purchases-case-study\/","og_site_name":"Perform[cb]","article_modified_time":"2026-04-21T08:49:23+00:00","og_image":[{"width":1920,"height":520,"url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150839\/FreePrints.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@performcb","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","CollectionPage"],"@id":"https:\/\/www.performcb.com\/case-studies\/study\/photo-printing-app-increases-first-time-purchases-case-study\/","url":"https:\/\/www.performcb.com\/case-studies\/study\/photo-printing-app-increases-first-time-purchases-case-study\/","name":"Photo Printing App Increases First-Time Purchases","isPartOf":{"@id":"https:\/\/www.performcb.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.performcb.com\/case-studies\/study\/photo-printing-app-increases-first-time-purchases-case-study\/#primaryimage"},"image":{"@id":"https:\/\/www.performcb.com\/case-studies\/study\/photo-printing-app-increases-first-time-purchases-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150839\/FreePrints.jpg","datePublished":"2020-03-25T15:55:35+00:00","dateModified":"2026-04-21T08:49:23+00:00","description":"A well-known photo printing app achieved over 130,000 first-time purchases after adding untapped performance-based channels. Learn more!","breadcrumb":{"@id":"https:\/\/www.performcb.com\/case-studies\/study\/photo-printing-app-increases-first-time-purchases-case-study\/#breadcrumb"},"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.performcb.com\/case-studies\/study\/photo-printing-app-increases-first-time-purchases-case-study\/#primaryimage","url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150839\/FreePrints.jpg","contentUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150839\/FreePrints.jpg","width":1920,"height":520,"caption":"affiliate-marketing-increases-first-time-purchases-blog"},{"@type":"BreadcrumbList","@id":"https:\/\/www.performcb.com\/case-studies\/study\/photo-printing-app-increases-first-time-purchases-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.performcb.com\/"},{"@type":"ListItem","position":2,"name":"Photo Printing App Achieves 130K+ First-Time Purchases After Adding Performance-Based Channels"}]},{"@type":"WebSite","@id":"https:\/\/www.performcb.com\/#website","url":"https:\/\/www.performcb.com\/","name":"Perform[cb]","description":"Connecting Marketers and Partners since 2002.","publisher":{"@id":"https:\/\/www.performcb.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.performcb.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.performcb.com\/#organization","name":"Perform[cb]","url":"https:\/\/www.performcb.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.performcb.com\/#\/schema\/logo\/image\/","url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/02\/20114310\/PerformCBlogo.svg","contentUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/02\/20114310\/PerformCBlogo.svg","width":1,"height":1,"caption":"Perform[cb]"},"image":{"@id":"https:\/\/www.performcb.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/performcb"]}]}},"_links":{"self":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case_studies\/19181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/media\/19122"}],"wp:attachment":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/media?parent=19181"}],"wp:term":[{"taxonomy":"case_study_cat","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case_study_cat?post=19181"},{"taxonomy":"case-study-tag","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case-study-tag?post=19181"},{"taxonomy":"case-study-outcome-type","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case-study-outcome-type?post=19181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}