{"id":19185,"date":"2020-03-25T11:55:11","date_gmt":"2020-03-25T15:55:11","guid":{"rendered":"http:\/\/staging.performcb.com\/?post_type=case_studies&#038;p=18926"},"modified":"2026-04-21T04:49:30","modified_gmt":"2026-04-21T08:49:30","slug":"financial-app-scales-funded-accounts-with-new-performance-channels","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/financial-app-scales-funded-accounts-with-new-performance-channels\/","title":{"rendered":"Financial App Scales Funded Accounts With New Performance Channels"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-outcomes\">Outcomes<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">19% Increase in Users With Funded Account<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">11% Increase in Install Volume<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-objective\">Objective<\/h2>\n\n\n\n<p>A well-known financial app decided to partner with the Perform<sup>[cb]<\/sup> Outcome Engine to help scale its mobile CPI campaigns. The app aimed to drive increased installs and boost the number of users linking funded accounts, with a focus on scaling efforts through additional partners, all while ensuring these new channels complemented their existing user acquisition strategy.\u00a0<\/p>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-approach\">Approach<\/h2>\n\n\n\n<p>The Perform<sup>[cb]<\/sup> Outcome Engine team began by analyzing the client\u2019s historical data, identifying new high-performing partners that could be scaled while maintaining alignment with their existing campaigns. The team utilized PerformSense AI, their proprietary customer acquisition intelligence technology, to analyze real-time data and pinpoint channels with the highest quality user acquisition and the best post-install conversion rates for Link Funded Accounts (LFA). This approach ensured that new traffic sources worked cohesively alongside the client\u2019s ongoing campaigns, creating an integrated strategy that maximized results.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results<\/h2>\n\n\n\n<p>By strategically running new and existing CPI campaigns across multiple channels, Perform<sup>[cb]<\/sup> successfully drove incremental volume while maintaining high-quality user acquisition. The campaign led to an 11% increase in installs and a 19% rise in users linking funded accounts. This success was achieved through the effective integration of new traffic channels alongside the client\u2019s existing acquisition strategies, ensuring consistent growth and optimized performance across all channels.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.performcb.com\/get-in-touch\/\">Partner with Perform<sup>[cb]<\/sup><\/a> to seamlessly integrate new performance channels for scalable growth and measurable results.<\/p>\n","protected":false},"excerpt":{"rendered":"A financial app drove increased installs with new channels that complemented their existing user acquisition strategy.\u00a0","protected":false},"featured_media":19021,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"case_study_cat":[7358,8165],"case-study-tag":[8155],"case-study-outcome-type":[8157],"class_list":["post-19185","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_cat-financial","case_study_cat-personal-finance","case-study-tag-outcome-engine","case-study-outcome-type-mobile-apps"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Financial App Scales With New Performance Channels<\/title>\n<meta name=\"description\" content=\"A financial app drove increased installs with new channels that complemented their existing user acquisition strategy.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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