{"id":19189,"date":"2020-03-25T11:55:06","date_gmt":"2020-03-25T15:55:06","guid":{"rendered":"http:\/\/staging.performcb.com\/?post_type=case_studies&#038;p=18930"},"modified":"2026-04-21T04:49:36","modified_gmt":"2026-04-21T08:49:36","slug":"cybersecurity-marketer-taps-into-new-high-performing-channels","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/cybersecurity-marketer-taps-into-new-high-performing-channels\/","title":{"rendered":"Cybersecurity Marketer Grows User Base by Tapping into New High-Performing Channels"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-outcomes\">Outcomes<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">1,350% Increase in Subscriptions<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">95% Auto-Renewal Rate<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-objective\">Objective<\/h2>\n\n\n\n<p>A leading global device-to-cloud cybersecurity company sought to grow its user base and drive subscription volume while maintaining a 95% auto-renewal rate after the first month. The marketer had established customer acquisition campaigns already running successfully, but wanted to test previously untapped sources to scale traffic even further. They chose to partner with Perform<sup>[cb]<\/sup>\u2019s Outcome Engine to create additional campaigns with new channels that would complement their existing strategy.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-approach\">Approach<\/h2>\n\n\n\n<p>To align with the client\u2019s goals and existing acquisition campaigns, Perform<sup>[cb]<\/sup>\u2019s Outcome Engine utilized its built-in AI technology to pinpoint which traffic channels would deliver the most high-intent users ready to convert. The Outcome Engine decided to leverage exclusive placements across the following traffic sources, including push, display, native, and social. Advanced targeting capabilities ensured that traffic quality aligned with the client\u2019s renewal KPI, while Perform<sup>[cb]<\/sup>\u2019s proprietary compliance technology, PerformSHIELD, protected the company\u2019s reputation across all campaigns.<\/p>\n\n\n\n<p>By incorporating these new channels alongside the client\u2019s ongoing initiatives, the Outcome Engine<sup> <\/sup>scaled acquisition efforts with no interruptions. Regular performance reviews and optimization cycles ensured campaigns were fine-tuned to maximize subscription volume and maintain compliance with brand guidelines.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results<\/h2>\n\n\n\n<p>Over the first five months, the cybersecurity marketer achieved a 1,350% increase in subscription volume while achieving their 95% auto-renewal rate KPI. The integration of new traffic sources amplified results without compromising the client\u2019s existing efforts, enabling sustained growth and exceeding expectations. The client has continued to expand their budget, confident in the Outcome Engine\u2019s ability to deliver scalable, compliant, and impactful results.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.performcb.com\/get-in-touch\/\">Partner with Perform<sup>[cb]<\/sup><\/a> to unlock innovative strategies and amplify your user acquisition efforts across both existing and untapped channels.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"A global cyber security company created additional campaigns with new channels that would complement their existing strategy.","protected":false},"featured_media":19123,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"case_study_cat":[7358,8160],"case-study-tag":[8125,8126,8155],"case-study-outcome-type":[8156],"class_list":["post-19189","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_cat-financial","case_study_cat-financial-services","case-study-tag-entertainment","case-study-tag-lifestyle","case-study-tag-outcome-engine","case-study-outcome-type-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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