{"id":19192,"date":"2020-03-25T11:52:37","date_gmt":"2020-03-25T15:52:37","guid":{"rendered":"http:\/\/staging.performcb.com\/?post_type=case_studies&p=18933"},"modified":"2026-04-21T06:28:34","modified_gmt":"2026-04-21T10:28:34","slug":"alcohol-delivery-service-cuts-ecpa-by-90-with-new-performance-channels","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/alcohol-delivery-service-cuts-ecpa-by-90-with-new-performance-channels\/","title":{"rendered":"Alcohol Delivery Service Tests New Performance Channels, Cuts eCPA by 90%"},"content":{"rendered":"\n

Outcomes<\/h2>\n\n\n\n
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90% Decrease in eCPA on New Purchases <\/p>\n<\/div>\n\n\n\n

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Surpassed Acquisition Goals with High-Quality Users<\/p>\n<\/div>\n\n\n\n

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Scaled Efficiently Without Disrupting Existing Strategies<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Objective<\/h2>\n\n\n\n

A leading alcohol delivery service partnered with Perform[cb]<\/sup>\u2019s Outcome Engine to enhance their user acquisition without disrupting their existing strategies. Their objectives were to uncover new, untapped performance channels to drive high-quality users within specific target markets, consistently achieve internal KPIs, and maintain effective gross ROI benchmarks. As a result, the marketer set a goal to increase post-install purchases while maintaining low CPIs and CPAs.\u00a0<\/p>\n\n\n\n

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Approach<\/h2>\n\n\n\n

Perform[cb]<\/sup> collaborated closely with the marketer to identify scalable opportunities that complemented their existing strategies. By leveraging the Outcome Engine\u2019s built-in AI to analyze consumer behavior and identify patterns that would optimize campaign performance, the team pinpointed new performance channels most likely to drive high-intent users. They began by testing placements across in-app, display, and video sources to optimize and scale toward the app\u2019s acquisition goals.<\/p>\n\n\n\n

The Outcome Engine provided real-time reporting and data-driven insights, enabling continuous optimizations that maximized post-install conversions while keeping acquisition costs low. Perform[cb]<\/sup> ensured all campaigns adhered to compliance standards and maintained the highest quality through rigorous monitoring. This comprehensive approach allowed the marketer to efficiently drive incremental growth without compromising their ROI objectives.<\/p>\n\n\n\n

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Results<\/h2>\n\n\n\n

Perform[cb]<\/sup> exceeded the marketer\u2019s expectations by delivering a 90% decrease in eCPA on new purchases compared to results from a competing programmatic partner. This substantial reduction in acquisition costs demonstrated the effectiveness of the Outcome Engine in uncovering untapped performance channels and delivering high-quality user acquisition at scale.<\/p>\n\n\n\n

Looking to drive scalable growth without disrupting your existing efforts? Contact Perform[cb]<\/sup>\u2019s Outcome Engine today<\/a> to unlock tailored solutions that enhance and expand your strategy.<\/p>\n\n\n\n