{"id":19193,"date":"2020-03-25T11:55:39","date_gmt":"2020-03-25T15:55:39","guid":{"rendered":"http:\/\/staging.performcb.com\/?post_type=case_studies&p=18889"},"modified":"2026-04-21T04:49:43","modified_gmt":"2026-04-21T08:49:43","slug":"travel-app-increases-purchases-50-with-performance-channels","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/travel-app-increases-purchases-50-with-performance-channels\/","title":{"rendered":"New Performance Channels Drive 50% Increase in Incremental Purchases for Leading Travel App"},"content":{"rendered":"\n

Outcomes<\/h2>\n\n\n\n
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50,000+ New Customer Installs<\/p>\n<\/div>\n\n\n\n

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50% Increase in Install-to-Purchase Conversion Rate Within First Month<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Objective<\/h2>\n\n\n\n

A leading travel app came to Perform[cb]<\/sup>\u2019s Outcome Engine looking to increase post-install purchases while maintaining cost-effective CPI and CPA goals, all alongside their existing user acquisition strategies. With a focus on expanding reach across iOS and Android users in the UK, DE, FR, ES, and IT, the client needed a performance-based solution capable of driving significant volume while optimizing for high-value events beyond the initial install.<\/p>\n\n\n\n

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Approach<\/h2>\n\n\n\n

The Outcome Engine\u2019s advanced AI technology analyzes over 63 billion data points and retrains every two hours on rolling 7-day datasets, pinpointing the most efficient traffic channels for the travel app with the highest potential for scale. With this information, Perform[cb]<\/sup> implemented campaigns across new performance-based channels targeting both install and post-install event data to ensure campaigns were optimizing toward the client\u2019s core monetization KPI. <\/p>\n\n\n\n

By harnessing strategic placements across new channels\u2014such as in-app, display, and video\u2014the travel app effectively scaled its reach across iOS and Android users while optimizing for maximum performance. This approach not only increased install volume but also drove higher-quality post-install events, delivering stronger ROI.<\/p>\n\n\n\n

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Results<\/h2>\n\n\n\n

By leveraging the Outcome Engine\u2019s advanced AI and continually optimizing campaigns across multiple high-performing channels, the travel app exceeded its ROI and post-install purchase targets. In just four months, the app drove over 50,000 new installs and surpassed its install-to-purchase conversion rate goal by 50% within the first month.<\/p>\n\n\n\n

This campaign highlights the power of Perform[cb]<\/sup>\u2019s performance-based, zero-risk model, allowing the travel app to scale user acquisition seamlessly while exploring new channels\u2014without disrupting its existing strategies.<\/p>\n\n\n\n

Looking to scale new users and post-install events through untapped performance-based channels? Contact Perform[cb]<\/sup>\u2019s Outcome Engine today<\/a> to start driving measurable growth for your brand.<\/p>\n\n\n\n