{"id":19232,"date":"2020-03-30T12:03:46","date_gmt":"2020-03-30T16:03:46","guid":{"rendered":"https:\/\/www.performcb.com\/?p=19232"},"modified":"2022-11-29T15:52:19","modified_gmt":"2022-11-29T20:52:19","slug":"affiliate-partners-your-pixels-just-got-more-powerful","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/affiliate-partners-your-pixels-just-got-more-powerful\/","title":{"rendered":"Affiliate Partners, Your Pixels Just Got More Powerful"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6320eb185a2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #58595b;color:#58595b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #58595b;color:#58595b\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6320eb185a2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.performcb.com\/content-hub\/affiliate-partners-your-pixels-just-got-more-powerful\/#Vertical_Level_Pixel\" >Vertical Level Pixel<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.performcb.com\/content-hub\/affiliate-partners-your-pixels-just-got-more-powerful\/#Problem\" >Problem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.performcb.com\/content-hub\/affiliate-partners-your-pixels-just-got-more-powerful\/#Solution\" >Solution<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.performcb.com\/content-hub\/affiliate-partners-your-pixels-just-got-more-powerful\/#Offer_Group_Level_Pixel\" >Offer Group Level Pixel<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.performcb.com\/content-hub\/affiliate-partners-your-pixels-just-got-more-powerful\/#Problem-2\" >Problem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.performcb.com\/content-hub\/affiliate-partners-your-pixels-just-got-more-powerful\/#Solution-2\" >Solution<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.performcb.com\/content-hub\/affiliate-partners-your-pixels-just-got-more-powerful\/#Setting_up_Vertical_and_Offer_Group_Tracking_Pixels\" >Setting up Vertical and Offer Group Tracking Pixels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.performcb.com\/content-hub\/affiliate-partners-your-pixels-just-got-more-powerful\/#Thinking_Bigger_for_Our_Affiliates\" >Thinking Bigger for Our Affiliates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.performcb.com\/content-hub\/affiliate-partners-your-pixels-just-got-more-powerful\/#You_May_Also_Like\" >You May Also Like<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Not all platforms are created equal when it comes to setting up tracking pixels. Depending upon the limitations that exist within a given source (be it Facebook, Google, Snapchat, you name it!), our affiliate partners have resorted to using work-around methods to get the tracking analytics they need. As a company, we\u2019ve always placed a huge focus on finding ways to improve our clients\u2019 efficiency &#8211; and therefore also their bottom lines &#8211; so in true Perform<sup>[cb]<\/sup> fashion, we developed a solution (actually, solutions).<\/p>\n\n\n\n<p>Our new Vertical and Offer Group Level Tracking Pixels help fill in the gaps for more accurate tracking. See how our affiliate partners are reducing over-tracking on conversions while increasing their efficiency!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vertical-level-pixel\"><span class=\"ez-toc-section\" id=\"Vertical_Level_Pixel\"><\/span><strong>Vertical Level Pixel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-problem\"><span class=\"ez-toc-section\" id=\"Problem\"><\/span><strong><em>Problem<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Until recently, affiliate partners could only place their tracking pixels on the Global or Individual Offer level. While this may work for some affiliate partners, our <a class=\"wpil_keyword_link\" href=\"https:\/\/www.performcb.com\/affiliate-partners\/\" title=\"affiliates\" data-wpil-keyword-link=\"linked\">affiliates<\/a> running traffic on sources like Facebook found themselves coming up against some issues.<\/p>\n\n\n\n<p>Let\u2019s take the example of an affiliate partner running offers in both the automotive insurance vertical, as well as in another vertical, such as life insurance. To do so on Facebook, that affiliate needs to create separate FB accounts &#8211; one for the auto insurance vertical, and another for the life insurance vertical. Because of this account separation, utilizing a global pixel would show an over-tracking of data across both the FB account dashboards.\u00a0<\/p>\n\n\n\n<p>To work around this issue, affiliates would need to place pixels on each offer within the different verticals they are running. With the rate in which Perform<sup>[cb]<\/sup> adds new offers to the platform, it takes incredible diligence &#8211; and a lot of time &#8211; to make sure a pixel is placed on every single offer at the right time.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-solution\"><span class=\"ez-toc-section\" id=\"Solution\"><\/span><strong><em>Solution<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>With our new Vertical Level Pixel option, our affiliate partners running Facebook traffic, or with verticalized traffic sources, can now place their tracking pixel on an entire vertical as opposed to each individual offer within the vertical. By limiting pixel fires to a vertical level, rather than a global level, over-tracking of data within Facebook is substantially reduced because only the FB accounts set up in that vertical would show the conversions.<\/p>\n\n\n\n<p>But what about affiliates using Perform<sup>[cb]<\/sup>\u2019s MLOP (Multi-Level Offer Priority) or the Perform<sup>[cb]<\/sup> Exclusive Offer Blend to swap in new offers as initial offers hit their caps? By placing a pixel on the vertical level, no matter how many offers are added to that vertical, all will be tracked via that pixel. Our Vertical Level Pixel option adds a welcomed level of automation, relieving affiliate partners from the task of ensuring their pixel is on all new offers added to the vertical they\u2019re running in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-offer-group-level-pixel\"><span class=\"ez-toc-section\" id=\"Offer_Group_Level_Pixel\"><\/span><strong>Offer Group Level Pixel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-problem-1\"><span class=\"ez-toc-section\" id=\"Problem-2\"><\/span><strong><em>Problem<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>With so many marketers right-pricing traffic based on dayparting schedules, placing specifications on location, and utilizing device targeting, affiliate partners are seeing a greater number of offers thrown into the mix. In order to ensure all times, locations and devices are covered, affiliate partners have had to create extensive offer groups, then place a pixel on each offer &#8211; a task that can become tedious for affiliates running large amounts of traffic.\u00a0<\/p>\n\n\n\n<p>For example, let\u2019s say an affiliate is running five auto insurance accounts (so unlike the previous example, this affiliate is running multiple accounts per single vertical). If it takes 6 separate offers to cover a full week\/device coverage, that\u2019s 30 pixels that must be placed on the offer level to cover the vertical.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-solution-1\"><span class=\"ez-toc-section\" id=\"Solution-2\"><\/span><strong><em>Solution<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>With our Offer Group Level Pixel option, our affiliate partners can skip the individual offer level pixel placements and instead place just one pixel on the entire offer group. For affiliates taking advantage of Perform<sup>[cb]<\/sup>\u2019s MLOP or the Perform<sup>[cb]<\/sup> Exclusive Offer Blend for their offer groups, the Offer Group Level Pixel placement will automatically ensure that the pixel will fire for every new offer added to the offer group.<\/p>\n\n\n\n<p>Less time spent monitoring offer groups for pixel placement means more time for our affiliates to use on what really matters &#8211; optimization and scale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-setting-up-vertical-and-offer-group-tracking-pixels\"><span class=\"ez-toc-section\" id=\"Setting_up_Vertical_and_Offer_Group_Tracking_Pixels\"><\/span><strong>Setting up Vertical and Offer Group Tracking Pixels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Setting up Vertical or Offer Group Level Pixels in Perform[cb] couldn\u2019t be easier. On the left-hand menu, affiliates will click on the \u201cTracking Pixel\u201d button and then choose \u201cAdd Tracking Pixel\u201d in the upper right corner. From there, affiliates will be able to choose their desired tracking pixel type, which includes the new \u201cOffer Group\u201d and \u201cVerticals\u201d options. Once all data fields are completed, clicking \u201cAdd Tracking Pixel\u201d will complete the setup! Both Postback and HTML formats are able to be used.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/H8AUeijYv0pgwapUqvxjekfHfrZ57vfzCQBonJv3rr6ZEEmpZOZ1psvl3mevr_airOgr7ikIC-mggJKfSZykWrbhTvFCwmE30bshCHL5GYDzKvJKisMOGbYoYmPGrx9WVbgUP3C-\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-thinking-bigger-for-our-affiliates\"><span class=\"ez-toc-section\" id=\"Thinking_Bigger_for_Our_Affiliates\"><\/span><strong>Thinking Bigger for Our Affiliates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At Perform<sup>[cb]<\/sup> we thrive on making sure our platform has the value-add tools that increase our affiliate partners\u2019 performance and make their lives easier. It\u2019s through collaboration with our affiliates on what would make their work-life easier that we\u2019re able to release valuable updates like Vertical and Offer Group Level Pixel Tracking. <a href=\"mailto:support@performcb.com\">Contact us<\/a> with your new feature suggestions.<\/p>\n\n\n\n<p>Currently an affiliate running traffic on Facebook? <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.performcb.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reach out<\/a> today to schedule an overview of Perform[cb]&#8217;s platform to see how our latest releases can reduce over-tracking and improve your Facebook data quality.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-may-also-like\"><span class=\"ez-toc-section\" id=\"You_May_Also_Like\"><\/span>You May Also Like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li><a href=\"https:\/\/www.performcb.com\/content-hub\/affiliate-tracking-pixel-update-greater-flexibility-through-enhanced-tracking-integration\/\">Affiliate Tracking Pixel Update : Greater flexibility through enhanced tracking integration.<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/budget-groups-pixel-groups-clickbooths-newest-advertiser-improvements\/\">Budget Groups &amp; Pixel Groups: Clickbooth\u2019s Newest Advertiser Improvements<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/clickbooth-performance-exchange-walk-through-for-email-affiliates\/\">Clickbooth Performance Exchange Walk-Through for Email Affiliates<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/naming-pixels-archiving-linksoffer-groups-clickbooths-latest-affiliate-interface-updates\/\">Naming Pixels &amp; Archiving Links\/Offer Groups: Clickbooth\u2019s Latest Affiliate Interface Updates<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/agency\/clients\/self-affiliate-program\/\">Self<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"As a company, we\u2019ve always placed a huge focus on finding ways to improve our clients\u2019 efficiency &#8211; and therefore also their bottom lines &#8211; so in true Perform[cb] fashion, we developed a solution (actually, solutions).","protected":false},"author":55,"featured_media":19240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7499,7453,7344,39,7345],"tags":[7590,7660,7648,7658,7659],"class_list":["post-19232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-all","category-performance-marketing","category-technical","category-technology","tag-affiliate-partners","tag-group-level-pixel","tag-marketers","tag-tracking-pixels","tag-vertical-level-pixel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Improved Tracking Pixel for Perform[cb] | Perform[cb]<\/title>\n<meta name=\"description\" content=\"See how our affiliate partners are reducing over-tracking while increasing efficiency with Vertical and Offer Group Level Pixel Tracking. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.performcb.com\/content-hub\/affiliate-partners-your-pixels-just-got-more-powerful\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improved Tracking Pixel for Perform[cb] | Perform[cb]\" \/>\n<meta property=\"og:description\" content=\"See how our affiliate partners are reducing over-tracking while increasing efficiency with Vertical and Offer Group Level Pixel Tracking. 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