{"id":19254,"date":"2020-04-01T13:14:53","date_gmt":"2020-04-01T17:14:53","guid":{"rendered":"https:\/\/www.performcb.com\/?p=19254"},"modified":"2022-11-29T14:22:48","modified_gmt":"2022-11-29T19:22:48","slug":"4-tips-for-marketing-in-a-constantly-changing-landscape","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/4-tips-for-marketing-in-a-constantly-changing-landscape\/","title":{"rendered":"4 Tips for Affiliate Marketing in A Constantly Changing Landscape"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6322f5b6dba\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #58595b;color:#58595b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #58595b;color:#58595b\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6322f5b6dba\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.performcb.com\/content-hub\/4-tips-for-marketing-in-a-constantly-changing-landscape\/#1_Communicate_Compassionately\" >#1 Communicate Compassionately<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.performcb.com\/content-hub\/4-tips-for-marketing-in-a-constantly-changing-landscape\/#2_Shift_Your_Budget_Mix\" >#2 Shift Your Budget Mix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.performcb.com\/content-hub\/4-tips-for-marketing-in-a-constantly-changing-landscape\/#3_Optimize_Optimize_Optimize\" >#3 Optimize, Optimize, Optimize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.performcb.com\/content-hub\/4-tips-for-marketing-in-a-constantly-changing-landscape\/#4_Something_New_Something_Old\" >#4 Something New, Something Old<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.performcb.com\/content-hub\/4-tips-for-marketing-in-a-constantly-changing-landscape\/#You_May_Also_Like\" >You May Also Like<\/a><\/li><\/ul><\/nav><\/div>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u201c<em>At a time where so much is in flux, we\u2019re incredibly fortunate to be in an industry that not only has the ability to continue to operate seamlessly but has the chance to really soar<\/em>.\u201d<br><\/strong><\/p><\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>That\u2019s a quote from Erin Cigich, our CEO, as she addressed our company last week &#8211; via video, of course &#8211; in the face of the challenges that the pandemic is bringing to the global economy.&nbsp; Performance marketing is the only methodology of marketing that aligns cost-per pricing with customer lifetime value, allowing marketers to be agile with their budgets, resulting in definitive ROI for your brand. &nbsp; Whether your level of experience with performance marketing was before the pandemic, or you have just begun to consider it, now is a great time to dig deeper or to get started.<\/p>\n\n\n\n<p>The team at Perform<sup>[cb]<\/sup> is focused more than ever on these opportunities, and we\u2019ve drawn on our 400+ years of collective industry experience our team has to gather these four tips to help as you navigate this constantly changing environment.&nbsp;<br><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-communicate-compassionately\"><span class=\"ez-toc-section\" id=\"1_Communicate_Compassionately\"><\/span><strong>#1 Communicate Compassionately<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>You know what your family is dealing with.\u00a0 This could include any combination of turbulent emotions, cabin fever, financial strains, caring for the generations that depend on you, and trying to juggle being an effective employee and a teacher, parent or housekeeper all at the same time.\u00a0 Remember that your customers, whether your focus is B2C or B2B, are all experiencing the same emotions and challenges.  Now is the time to show that your brand can communicate with empathy and compassion.  One way to do this is to offer goods and services that will help ease some of these concerns.\u00a0 There is a huge opportunity for vertical marketers to capitalize on the increasing need for digital access to essential goods and services, entertainment, and education.  This is why we are seeing offers for mental health services, natural immune support products, and entertainment apps that are positioning themselves as \u201ctools in the toolbox\u201d for pandemic survival thrive in this environment.\u00a0<br><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-shift-your-budget-mix\"><span class=\"ez-toc-section\" id=\"2_Shift_Your_Budget_Mix\"><\/span><strong>#2 Shift Your Budget Mix<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Now is the time that companies are looking to their marketing departments to pick up the slack from canceled customer meetings and postponed trade shows.\u00a0 All the while, budgets are being scrutinized, and sometimes pulled back, by leadership.  This makes it more important now than ever to maximize ROI.  The marketers who can most quickly shift gears from \u201cin person\u201d or traditional tactics to digital are those who will be most successful.\u00a0 Impressions don\u2019t keep the lights on or people employed, only real customers can do that, and performance marketing is the ideal way to do this. Therefore, marketers should be looking to increase offer payouts and caps on existing offers, roll out new offers, or expand to new channels.  For example, if you\u2019ve focused on display ads, perhaps now is the time to take a dip into social or content.\u00a0<strong><a href=\"https:\/\/www.igniteopm.com\/contact-us\/\">Contact Perform[cb] Agency<\/a> to request a content marketing audit.\u00a0  <br><\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-optimize-optimize-optimize\"><span class=\"ez-toc-section\" id=\"3_Optimize_Optimize_Optimize\"><\/span><strong>#3 Optimize, Optimize, Optimize<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Speaking of budget, marketers must make quick, data-driven decisions to maximize your budget. What worked on March 20th may very well not work on March 30th, and definitely not on April 2nd.&nbsp; Things are changing that quickly, and this is why it\u2019s important to leverage a performance network that can get you all of the data you need.  The proprietary platform that Perform[cb] operates on is adept at getting marketers (and affiliate partners) the right data at the right time.&nbsp; Perform[cb]\u2019s Marketer UI provides custom dashboards and real-time reporting to ensure individual <a class=\"wpil_keyword_link\" title=\"affiliates\" data-wpil-keyword-link=\"linked\" href=\"https:\/\/www.performcb.com\/affiliate-partners\/\">affiliates<\/a> are hitting marketers\u2019 KPIs. <strong>Not familiar with  Perform[cb]? Contact us now to request <a href=\"https:\/\/www.performcb.com\/contact\/\">an overview.<\/a><br><\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-something-new-something-old\"><span class=\"ez-toc-section\" id=\"4_Something_New_Something_Old\"><\/span><strong>#4 Something New, Something Old<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Building on #3, as consumers are stuck at home and shopping options are limited, 36% say that they are starting to pay more attention to marketing messages, including email. Therefore, if your brand has taken a hiatus from <a href=\"https:\/\/www.performcb.com\/content-hub\/a-marketers-guide-to-utilizing-an-email-affiliate-program\/\">email marketing<\/a> over the last few years, or never tried it before, it may be time to return to (or try) this tactic. If you don\u2019t have the time or resources to create new content, this may be an opportune time to repurpose recent content with a new CTA for consumers.&nbsp; Just remember to abide by tip #1 above, and always be empathetic in your communication.&nbsp;&nbsp;<br><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><br>In times like these, it is our role as your Performance Network to continue being a trusted affiliate partner and to provide insights into the market and opportunities. We will continue to be with our marketers and affiliate partners every step of the way &#8211; from strategy to compliance &#8211; as together we navigate through the uncertainty we are all experiencing now, as well as the long term residual implications that occur. If you want to step up your performance marketing efforts, <strong>reach out to our sales team at <a href=\"mailto:sales@performcb.com\">sales@performcb.com<\/a> or <a href=\"https:\/\/www.performcb.com\/leader-in-cpa-customer-acquisition\/\">apply to be a Marketer<\/a>.  <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-may-also-like\"><span class=\"ez-toc-section\" id=\"You_May_Also_Like\"><\/span>You May Also Like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li><a href=\"https:\/\/www.performcb.com\/content-hub\/clickbooth-adds-budget-by-conversion-feature-for-advertisers\/\">Clickbooth Adds Budget by Conversion Feature for Advertisers!<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/performance-marketing-the-most-certain-marketing-channel-in-an-age-of-uncertainty\/\">Performance Marketing &#8211; The Most Certain Marketing Channel in an Age of Uncertainty<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/budget-groups-pixel-groups-clickbooths-newest-advertiser-improvements\/\">Budget Groups &amp; Pixel Groups: Clickbooth\u2019s Newest Advertiser Improvements<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/why-flexibility-is-the-key-to-performance-marketing\/\">Why Flexibility is the Key to Performance Marketing<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/pivoting-in-a-pandemic-performance-marketing-vertical-trends-and-insights-in-the-age-of-covid-19\/\">Pivoting in a Pandemic: Performance Marketing Vertical Trends and Insights in the Age of COVID-19<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"How marketers can pivot from \u201creal-world\u201d marketing to digital in order to navigate this time of uncertainty due to COVID-19 ","protected":false},"author":55,"featured_media":19274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[553,7499,7453,7344],"tags":[7648,7655,1408],"class_list":["post-19254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-articles","category-all","category-performance-marketing","tag-marketers","tag-marketing-tips","tag-performance-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Performance Marketing Tips in a Changing Landscape<\/title>\n<meta name=\"description\" content=\"Perform[cb] has compiled 4 tips designed to help you improve your affiliate marketing and navigate through today&#039;s constantly changing environment.\" \/>\n<meta name=\"robots\" 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