{"id":19452,"date":"2019-03-11T10:43:06","date_gmt":"2019-03-11T14:43:06","guid":{"rendered":"http:\/\/production.igniteopm.com:8888\/?post_type=case_studies&#038;p=707"},"modified":"2026-04-21T04:49:49","modified_gmt":"2026-04-21T08:49:49","slug":"childrens-brand-increases-sales-with-exclusive-promos","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/childrens-brand-increases-sales-with-exclusive-promos\/","title":{"rendered":"Children\u2019s Brand Wins The Season With Exclusive Promotions"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-outcomes\">Outcomes<\/h2>\n\n\n\n<div class=\"wp-block-columns has-3-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">151% Increase on Targeted <br>Content Using <br>Semi-Exclusive Promotions<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">46% Month over Month <br>Increase from<br> Exclusive Discounts<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-objective\">Objective<\/h2>\n\n\n\n<p>Ahead of their prime shopping season, this children\u2019s brand wanted to learn what type of promotions would provide the most incremental lift between exclusive vs. semi-exclusive.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-approach\">Approach<\/h2>\n\n\n\n<p>Perform<sup>[cb]<\/sup> Agency devised a strategy to A\/B test exclusive and semi-exclusive promotions vs. one another, as well as to test specific promotions within each category. In turn, exclusive coupons drove the most lift, incremental sales, and increased exposure on targeted publisher channels.&nbsp;<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results<\/h2>\n\n\n\n<p>Perform<sup>[cb]<\/sup> was able to take the learnings from their A\/B testing which identified the best exclusive and limited-time promotions to drive more sales over the brand\u2019s key selling season. This resulted in this children\u2019s brand seeing a 151% increase in placements on targeted content sites and a 46% Month-over-Month increase from exclusive coupon promotions.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"Learn how Perform[cb] tested exclusive and semi-exclusive promotions for this children&#8217;s brand to determine uplift, incremental sales volume, and impacted publisher channels.","protected":false},"featured_media":19476,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"case_study_cat":[7360,8167],"case-study-tag":[8154],"case-study-outcome-type":[8156],"class_list":["post-19452","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_cat-e-commerce","case_study_cat-shopping","case-study-tag-agency","case-study-outcome-type-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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