{"id":19453,"date":"2019-03-11T12:02:10","date_gmt":"2019-03-11T16:02:10","guid":{"rendered":"http:\/\/production.igniteopm.com:8888\/?post_type=case_studies&#038;p=721"},"modified":"2026-04-21T04:49:43","modified_gmt":"2026-04-21T08:49:43","slug":"wellknown-athleticbrand-case-study","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/wellknown-athleticbrand-case-study\/","title":{"rendered":"WELL-KNOWN ATHLETIC BRAND RACES PAST THE COMPETITION WITH A 96% INCREASE IN ROAS\ufffc"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-outcomes\">Outcomes<\/h2>\n\n\n\n<div class=\"wp-block-columns has-3-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center is-style-intro-paragraph\">96% Increase in Return <br>on Ad Spend YoY<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">79% Increase in Conversion <br>Rate<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">30% Increase in Average Order Value<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-objective\">Objective<\/h2>\n\n\n\n<p>A well-known athletic brand was looking for a way to make their deal and coupon site traffic more productive coupon site traffic.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-approach\">Approach<\/h2>\n\n\n\n<p>Perform<sup>[cb]<\/sup> Agency audited the brand\u2019s program and recommended that optimizing pricing and A\/B testing coupons were the two biggest areas of opportunity for the brand and that doing so would increase their ROAS and AOV.&nbsp; Following the audit, Perform<sup>[cb]<\/sup> doubled down on the coupons with the highest AOV, which drove additional incremental traffic from these deal and coupon sites. In addition, Perform<sup>[cb]<\/sup> optimized pricing to align the lowest cost with the highest volume for these publishers.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results<\/h2>\n\n\n\n<p>Ultimately, creating exclusive coupons and proving them out with A\/B testing aligned with optimized pricing resulted in a 79% increase in conversion rates and 30% increase in AOV.&nbsp; Also, adjusting cost while increasing AOV drove a 96% increase in return on ad spend (ROAS) for this athletic brand.<\/p>\n","protected":false},"excerpt":{"rendered":"A well-known athletic brand sees a 96% increase in return on ad spend and a 79% increase in conversion rate due to exclusive coupons. Learn more.","protected":false},"featured_media":19475,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"case_study_cat":[7895,8162],"case-study-tag":[8154],"case-study-outcome-type":[8156],"class_list":["post-19453","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_cat-entertainment-and-lifestyle","case_study_cat-health-fitness","case-study-tag-agency","case-study-outcome-type-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Athletic Brand Sees a 96% Increase in ROAS<\/title>\n<meta name=\"description\" content=\"A well-known athletic brand sees a 96% increase in return on ad spend and a 79% increase in conversion rate due to exclusive coupons. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.performcb.com\/case-studies\/study\/wellknown-athleticbrand-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Athletic Brand Sees a 96% Increase in ROAS\" \/>\n<meta property=\"og:description\" content=\"A well-known athletic brand sees a 96% increase in return on ad spend and a 79% increase in conversion rate due to exclusive coupons. Learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.performcb.com\/case-studies\/study\/wellknown-athleticbrand-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Perform[cb]\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T08:49:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2019\/03\/05112442\/Case-Study-Single-Page-4-_03-resized.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@performcb\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"CollectionPage\"],\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/wellknown-athleticbrand-case-study\\\/\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/wellknown-athleticbrand-case-study\\\/\",\"name\":\"Athletic Brand Sees a 96% Increase in ROAS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/wellknown-athleticbrand-case-study\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/wellknown-athleticbrand-case-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/05112442\\\/Case-Study-Single-Page-4-_03-resized.jpg\",\"datePublished\":\"2019-03-11T16:02:10+00:00\",\"dateModified\":\"2026-04-21T08:49:43+00:00\",\"description\":\"A well-known athletic brand sees a 96% increase in return on ad spend and a 79% increase in conversion rate due to exclusive coupons. Learn more.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/wellknown-athleticbrand-case-study\\\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/wellknown-athleticbrand-case-study\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/05112442\\\/Case-Study-Single-Page-4-_03-resized.jpg\",\"contentUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/05112442\\\/Case-Study-Single-Page-4-_03-resized.jpg\",\"width\":1920,\"height\":520,\"caption\":\"people running\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/wellknown-athleticbrand-case-study\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.performcb.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WELL-KNOWN ATHLETIC BRAND RACES PAST THE COMPETITION WITH A 96% INCREASE IN ROAS\ufffc\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#website\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/\",\"name\":\"Perform[cb]\",\"description\":\"Connecting Marketers and Partners since 2002.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.performcb.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\",\"name\":\"Perform[cb]\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20114310\\\/PerformCBlogo.svg\",\"contentUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20114310\\\/PerformCBlogo.svg\",\"width\":1,\"height\":1,\"caption\":\"Perform[cb]\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/performcb\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Athletic Brand Sees a 96% Increase in ROAS","description":"A well-known athletic brand sees a 96% increase in return on ad spend and a 79% increase in conversion rate due to exclusive coupons. Learn more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.performcb.com\/case-studies\/study\/wellknown-athleticbrand-case-study\/","og_locale":"en_US","og_type":"article","og_title":"Athletic Brand Sees a 96% Increase in ROAS","og_description":"A well-known athletic brand sees a 96% increase in return on ad spend and a 79% increase in conversion rate due to exclusive coupons. Learn more.","og_url":"https:\/\/www.performcb.com\/case-studies\/study\/wellknown-athleticbrand-case-study\/","og_site_name":"Perform[cb]","article_modified_time":"2026-04-21T08:49:43+00:00","og_image":[{"width":1920,"height":520,"url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2019\/03\/05112442\/Case-Study-Single-Page-4-_03-resized.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@performcb","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","CollectionPage"],"@id":"https:\/\/www.performcb.com\/case-studies\/study\/wellknown-athleticbrand-case-study\/","url":"https:\/\/www.performcb.com\/case-studies\/study\/wellknown-athleticbrand-case-study\/","name":"Athletic Brand Sees a 96% Increase in ROAS","isPartOf":{"@id":"https:\/\/www.performcb.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.performcb.com\/case-studies\/study\/wellknown-athleticbrand-case-study\/#primaryimage"},"image":{"@id":"https:\/\/www.performcb.com\/case-studies\/study\/wellknown-athleticbrand-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2019\/03\/05112442\/Case-Study-Single-Page-4-_03-resized.jpg","datePublished":"2019-03-11T16:02:10+00:00","dateModified":"2026-04-21T08:49:43+00:00","description":"A well-known athletic brand sees a 96% increase in return on ad spend and a 79% increase in conversion rate due to exclusive coupons. Learn more.","breadcrumb":{"@id":"https:\/\/www.performcb.com\/case-studies\/study\/wellknown-athleticbrand-case-study\/#breadcrumb"},"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.performcb.com\/case-studies\/study\/wellknown-athleticbrand-case-study\/#primaryimage","url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2019\/03\/05112442\/Case-Study-Single-Page-4-_03-resized.jpg","contentUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2019\/03\/05112442\/Case-Study-Single-Page-4-_03-resized.jpg","width":1920,"height":520,"caption":"people running"},{"@type":"BreadcrumbList","@id":"https:\/\/www.performcb.com\/case-studies\/study\/wellknown-athleticbrand-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.performcb.com\/"},{"@type":"ListItem","position":2,"name":"WELL-KNOWN ATHLETIC BRAND RACES PAST THE COMPETITION WITH A 96% INCREASE IN ROAS\ufffc"}]},{"@type":"WebSite","@id":"https:\/\/www.performcb.com\/#website","url":"https:\/\/www.performcb.com\/","name":"Perform[cb]","description":"Connecting Marketers and Partners since 2002.","publisher":{"@id":"https:\/\/www.performcb.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.performcb.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.performcb.com\/#organization","name":"Perform[cb]","url":"https:\/\/www.performcb.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.performcb.com\/#\/schema\/logo\/image\/","url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/02\/20114310\/PerformCBlogo.svg","contentUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/02\/20114310\/PerformCBlogo.svg","width":1,"height":1,"caption":"Perform[cb]"},"image":{"@id":"https:\/\/www.performcb.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/performcb"]}]}},"_links":{"self":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case_studies\/19453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/media\/19475"}],"wp:attachment":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/media?parent=19453"}],"wp:term":[{"taxonomy":"case_study_cat","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case_study_cat?post=19453"},{"taxonomy":"case-study-tag","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case-study-tag?post=19453"},{"taxonomy":"case-study-outcome-type","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case-study-outcome-type?post=19453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}