{"id":19459,"date":"2019-04-08T21:47:09","date_gmt":"2019-04-09T01:47:09","guid":{"rendered":"https:\/\/www.igniteopm.com\/?post_type=case_studies&#038;p=1340"},"modified":"2026-04-21T04:49:50","modified_gmt":"2026-04-21T08:49:50","slug":"paid-media-testing-case-study","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/paid-media-testing-case-study\/","title":{"rendered":"Paid Media Pays Off For Agency Client"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-outcomes\">Outcomes<\/h2>\n\n\n\n<div class=\"wp-block-columns has-4-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\"> 486% increase in clicks during cashback day campaign <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\"> 145% increase in sales<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\"> 36% increase in avg. daily sales after cashback day post-campaign <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\"> 18% increase in avg. daily clicks post-campaign <\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-objective\">Objective<\/h2>\n\n\n\n<p>This client was advised by their Perform<sup>[cb]<\/sup> Agency management team that they had an opportunity to drive incremental sales through paid media.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-approach\">Approach<\/h2>\n\n\n\n<p>The Perform<sup>[cb]<\/sup> Agency team conducted a short 1-day test campaign on Cashback Day to prove their hypothesis that paid media could provide them an increased ROI and incremental sales.<\/p>\n\n\n\n<p>During the Cashback Day test campaign, the client saw a 145% increase in sales and a 486% spike in clicks and agreed to continue with paid media as part of their advertising mix.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results-1\">Results<\/h2>\n\n\n\n<p>After instituting paid media as part of their ongoing strategy, the client continued to see growth with daily sales +36% on average and daily clicks +18% on average.<\/p>\n","protected":false},"excerpt":{"rendered":"Learn how the Perform[cb] Agency team used a 1-day test campaign on Cashback Day to provide a client with evidence that paid media can increase ROI.","protected":false},"featured_media":19471,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"case_study_cat":[7360,8167],"case-study-tag":[8154],"case-study-outcome-type":[8156],"class_list":["post-19459","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_cat-e-commerce","case_study_cat-shopping","case-study-tag-agency","case-study-outcome-type-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paid Media Pays Off For Agency Client<\/title>\n<meta name=\"description\" content=\"Learn how the Perform[cb] Agency team used a 1-day test campaign on Cashback Day to provide a client with evidence that paid media can increase ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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