{"id":19460,"date":"2019-06-11T15:39:35","date_gmt":"2019-06-11T19:39:35","guid":{"rendered":"https:\/\/www.igniteopm.com\/?post_type=case_studies&#038;p=1630"},"modified":"2026-04-21T04:49:46","modified_gmt":"2026-04-21T08:49:46","slug":"cpa-based-search-partner-increases-volume-roas","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/cpa-based-search-partner-increases-volume-roas\/","title":{"rendered":"CONVERTING CLIENT FROM CPC TO CPA INCREASES VOLUME &#038; ROAS"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-outcomes\">Outcomes<\/h2>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">51% increase in Return on Ad Spend YoY<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">4% reduction in CPA<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-approach\">Approach<\/h2>\n\n\n\n<p>The Perform<sup>[cb]<\/sup> Agency team is always combing the data, looking to identify ways that clients could optimize their ad spend. During one data deep dive, the team identified a significant cost inefficiency for this well-known athletic brand\u2019s paid search partner. The Agency team recommended an alternative solution and recruited an affiliate partner who has been able to increase overall channel performance while working on a cost-per-action (CPA) model.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results<\/h2>\n\n\n\n<p>Perform<sup>[cb]<\/sup> Agency was able to modify a traditional Cost per Click (CPC) campaign to work on a CPA model. In doing so, the advertiser\u2019s risk and CPA were lowered, while increasing their return on ad spend (ROAS) by 51%.<\/p>\n\n\n\n<p>This partnership has been a win-win for both the advertiser and publisher and has incentivized both teams to work cohesively to optimize this channel, across all three major search engines (Google, Bing, and Yahoo).<\/p>\n","protected":false},"excerpt":{"rendered":"Perform[cb] Agency was able to modify a traditional CPC campaign to a CPA model. In doing so, the advertiser&#8217;s ROAS increased by 51%.","protected":false},"featured_media":19468,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"case_study_cat":[7895,8162],"case-study-tag":[8154],"case-study-outcome-type":[8156],"class_list":["post-19460","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_cat-entertainment-and-lifestyle","case_study_cat-health-fitness","case-study-tag-agency","case-study-outcome-type-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Converting Client From CPC to CPA Increases Volume &amp; ROAS<\/title>\n<meta name=\"description\" content=\"Perform[cb] Agency was able to modify a traditional CPC campaign to a CPA model. In doing so, the advertiser&#039;s ROAS increased by 51%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.performcb.com\/case-studies\/study\/cpa-based-search-partner-increases-volume-roas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Converting Client From CPC to CPA Increases Volume &amp; ROAS\" \/>\n<meta property=\"og:description\" content=\"Perform[cb] Agency was able to modify a traditional CPC campaign to a CPA model. 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