{"id":19962,"date":"2020-06-08T10:42:50","date_gmt":"2020-06-08T14:42:50","guid":{"rendered":"https:\/\/www.performcb.com\/?p=19962"},"modified":"2025-06-02T15:22:56","modified_gmt":"2025-06-02T19:22:56","slug":"adding-incremental-channels-performance-marketing","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/","title":{"rendered":"The Ultimate Guide to Adding Incremental Channels with a Performance Marketing Partner"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6324846f226\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #58595b;color:#58595b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #58595b;color:#58595b\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6324846f226\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/#How_to_Align_a_Partner_with_Your_Vertical\" >How to Align a Partner with Your Vertical<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/#Finance_Proven_ROI_with_Targeted_Campaigns\" >Finance: Proven ROI with Targeted Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/#Entertainment_Lifestyle_Engaging_Audiences_Where_They_Are\" >Entertainment &amp; Lifestyle: Engaging Audiences Where They Are<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/#E-commerce_Scaling_Customer_Acquisition_with_Precision\" >E-commerce: Scaling Customer Acquisition with Precision<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/#Key_Features_of_the_Right_Partner\" >Key Features of the Right Partner<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/#Advanced_Technology_for_Better_Outcomes\" >Advanced Technology for Better Outcomes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/#Fraud_Protection_to_Maximize_ROI\" >Fraud Protection to Maximize ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/#Performance-Based_Payment_Models\" >Performance-Based Payment Models<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/#Adding_Incremental_Value_Without_the_Risk\" >Adding Incremental Value Without the Risk<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>For marketers seeking measurable growth, finding the right partner to add incremental performance-based channels is key. These channels should complement existing strategies, delivering qualified results without cannibalizing current efforts.<\/p>\n\n\n\n<p>This guide highlights how the right performance marketing partner enhances your campaigns across industries, using advanced technology and expertise to drive truly incremental outcomes.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-to-align-a-partner-with-your-vertical\"><span class=\"ez-toc-section\" id=\"How_to_Align_a_Partner_with_Your_Vertical\"><\/span><strong>How to Align a Partner with Your Vertical<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A top-tier performance marketing partner doesn\u2019t offer one-size-fits-all solutions. They tailor your campaigns to your vertical, optimizing for results that matter most in your industry. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Finance_Proven_ROI_with_Targeted_Campaigns\"><\/span><strong>Finance: Proven ROI with Targeted Campaign<\/strong>s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For finance brands, results mean more than just quantity &#8211; they demand quality and compliance. Whether the goal is app installs, funded accounts, or completed lead forms, performance-based marketing ensures every dollar spent drives measurable outcomes. With Perform<sup>[cb]<\/sup>\u2019s Outcome Engine, finance apps have achieved over 86% proven incrementality while maintaining strict fraud prevention measures to safeguard ad spend\u200b.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Entertainment_Lifestyle_Engaging_Audiences_Where_They_Are\"><\/span><strong>Entertainment &amp; Lifestyle: Engaging Audiences Where They Are<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The entertainment and lifestyle space thrives on engagement and relevance. From driving in-app subscriptions to boosting event attendance, your campaigns need to connect with audiences in meaningful ways. Using proprietary AI technology, Perform<sup>[cb]<\/sup> identifies untapped media opportunities and optimizes for KPIs like sign-ups or app installs, ensuring campaigns deliver excitement <em>without<\/em> wasted impressions.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-commerce_Scaling_Customer_Acquisition_with_Precision\"><\/span><strong>E-commerce: Scaling Customer Acquisition with Precision<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In e-commerce, every interaction counts. Campaigns must target high-intent audiences, deliver measurable ROI, and seamlessly integrate into your existing strategies. Performance-based solutions like those powered by the Outcome Engine focus on driving incremental sales through diverse channels, helping e-commerce brands reduce acquisition costs while scaling revenue.<\/p>\n\n\n\n<p>These vertical-specific approaches highlight how a partner should adapt to your unique goals, ensuring campaigns align with your audience\u2019s needs.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"key-features-of-the-right-partner\"><span class=\"ez-toc-section\" id=\"Key_Features_of_the_Right_Partner\"><\/span><strong>Key Features of the Right Partner<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advanced_Technology_for_Better_Outcomes\"><\/span><strong>Advanced Technology for Better Outcomes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The backbone of effective performance marketing in today\u2019s world lies in implementing AI-powered technology. Partners like Perform<sup>[cb]<\/sup>\u2019s Outcome Engine offer platforms that integrate essential tools and proprietary data insights seamlessly with your existing systems. From tracking granular event data to customizing campaigns, the technology and development expertise ensures your efforts deliver high-quality, scalable results.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fraud_Protection_to_Maximize_ROI\"><\/span><strong>Fraud Protection to Maximize ROI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ad fraud will continue to pose a threat to ROI in digital campaigns for years to come. But, a strong partner safeguards your investment through comprehensive fraud detection and vetted traffic sources, continuously getting ahead of the next potential compliance hurdle. These proactive measures protect your ad spend, driving legitimate, incremental growth.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Performance-Based_Payment_Models\"><\/span><strong>Performance-Based Payment Models<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Why pay for anything other than the outcomes that <em>actually<\/em> matter? Whether it\u2019s CPA, CPL, PPCall, CPE or CPI, performance-based pricing ensures no wasted impressions or clicks. Experimenting with pricing models helps identify the most effective mix for your goals, creating scalable campaigns.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"adding-incremental-value-without-the-risk\"><span class=\"ez-toc-section\" id=\"Adding_Incremental_Value_Without_the_Risk\"><\/span><strong>Adding Incremental Value Without the Risk<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The right partner doesn\u2019t disrupt your existing marketing efforts &#8211; they enhance them. Perform<sup>[cb]<\/sup>\u2019s Outcome Engine provides the tools and expertise needed to drive net-new customer acquisition, scaling campaigns without sacrificing quality or ROI\u200b.<\/p>\n\n\n\n<p>Ready to take your marketing efforts to the next level? <a href=\"https:\/\/www.performcb.com\/get-in-touch\/\">Connect with our team of experts today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Learn how to integrate performance marketing channels that complement your existing efforts, driving incremental growth and measurable outcomes. ","protected":false},"author":55,"featured_media":19966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7499,1402,7453,8085,8084,7344],"tags":[7993,1408],"class_list":["post-19962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-blog","category-all","category-outcome-based-marketing-2","category-outcome-based-marketing-blog","category-performance-marketing","tag-outcome-based-marketing","tag-performance-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adding Incremental Channels | Performance Marketing Partner<\/title>\n<meta name=\"description\" content=\"Integrate performance marketing channels that complement your existing efforts, driving incremental growth and measurable outcomes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adding Incremental Channels | Performance Marketing Partner\" \/>\n<meta property=\"og:description\" content=\"Integrate performance marketing channels that complement your existing efforts, driving incremental growth and measurable outcomes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Perform[cb]\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-08T14:42:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-02T19:22:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/06\/05130603\/shutterstock_334447535-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Perform[cb]\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@performcb\" \/>\n<meta name=\"twitter:site\" content=\"@performcb\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/adding-incremental-channels-performance-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/adding-incremental-channels-performance-marketing\\\/\"},\"author\":{\"name\":\"Perform[cb]\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/person\\\/e5742d54c8ed04e56ba75e6ea0d773ac\"},\"headline\":\"The Ultimate Guide to Adding Incremental Channels with a Performance Marketing Partner\",\"datePublished\":\"2020-06-08T14:42:50+00:00\",\"dateModified\":\"2025-06-02T19:22:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/adding-incremental-channels-performance-marketing\\\/\"},\"wordCount\":531,\"publisher\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/adding-incremental-channels-performance-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/05130603\\\/shutterstock_334447535-scaled.jpg\",\"keywords\":[\"outcome-based marketing\",\"performance marketing\"],\"articleSection\":[\"Affiliate Marketing &amp; Performance Marketing Articles\",\"Affiliate Marketing &amp; Performance Marketing Blog\",\"All\",\"Outcome-Based Marketing\",\"Outcome-Based Marketing Blog\",\"Performance Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/adding-incremental-channels-performance-marketing\\\/\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/adding-incremental-channels-performance-marketing\\\/\",\"name\":\"Adding Incremental Channels | Performance Marketing Partner\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/adding-incremental-channels-performance-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/adding-incremental-channels-performance-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/05130603\\\/shutterstock_334447535-scaled.jpg\",\"datePublished\":\"2020-06-08T14:42:50+00:00\",\"dateModified\":\"2025-06-02T19:22:56+00:00\",\"description\":\"Integrate performance marketing channels that complement your existing efforts, driving incremental growth and measurable outcomes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/adding-incremental-channels-performance-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/adding-incremental-channels-performance-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/adding-incremental-channels-performance-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/05130603\\\/shutterstock_334447535-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/05130603\\\/shutterstock_334447535-scaled.jpg\",\"width\":2560,\"height\":1709,\"caption\":\"choosing-affiliate-network-blog\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/adding-incremental-channels-performance-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.performcb.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Ultimate Guide to Adding Incremental Channels with a Performance Marketing Partner\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#website\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/\",\"name\":\"Perform[cb]\",\"description\":\"Connecting Marketers and Partners since 2002.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.performcb.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\",\"name\":\"Perform[cb]\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20114310\\\/PerformCBlogo.svg\",\"contentUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20114310\\\/PerformCBlogo.svg\",\"width\":1,\"height\":1,\"caption\":\"Perform[cb]\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/performcb\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/person\\\/e5742d54c8ed04e56ba75e6ea0d773ac\",\"name\":\"Perform[cb]\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g\",\"caption\":\"Perform[cb]\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adding Incremental Channels | Performance Marketing Partner","description":"Integrate performance marketing channels that complement your existing efforts, driving incremental growth and measurable outcomes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Adding Incremental Channels | Performance Marketing Partner","og_description":"Integrate performance marketing channels that complement your existing efforts, driving incremental growth and measurable outcomes.","og_url":"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/","og_site_name":"Perform[cb]","article_published_time":"2020-06-08T14:42:50+00:00","article_modified_time":"2025-06-02T19:22:56+00:00","og_image":[{"width":2560,"height":1709,"url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/06\/05130603\/shutterstock_334447535-scaled.jpg","type":"image\/jpeg"}],"author":"Perform[cb]","twitter_card":"summary_large_image","twitter_creator":"@performcb","twitter_site":"@performcb","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/#article","isPartOf":{"@id":"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/"},"author":{"name":"Perform[cb]","@id":"https:\/\/www.performcb.com\/#\/schema\/person\/e5742d54c8ed04e56ba75e6ea0d773ac"},"headline":"The Ultimate Guide to Adding Incremental Channels with a Performance Marketing Partner","datePublished":"2020-06-08T14:42:50+00:00","dateModified":"2025-06-02T19:22:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/"},"wordCount":531,"publisher":{"@id":"https:\/\/www.performcb.com\/#organization"},"image":{"@id":"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/06\/05130603\/shutterstock_334447535-scaled.jpg","keywords":["outcome-based marketing","performance marketing"],"articleSection":["Affiliate Marketing &amp; Performance Marketing Articles","Affiliate Marketing &amp; Performance Marketing Blog","All","Outcome-Based Marketing","Outcome-Based Marketing Blog","Performance Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/","url":"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/","name":"Adding Incremental Channels | Performance Marketing Partner","isPartOf":{"@id":"https:\/\/www.performcb.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/06\/05130603\/shutterstock_334447535-scaled.jpg","datePublished":"2020-06-08T14:42:50+00:00","dateModified":"2025-06-02T19:22:56+00:00","description":"Integrate performance marketing channels that complement your existing efforts, driving incremental growth and measurable outcomes.","breadcrumb":{"@id":"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/#primaryimage","url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/06\/05130603\/shutterstock_334447535-scaled.jpg","contentUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/06\/05130603\/shutterstock_334447535-scaled.jpg","width":2560,"height":1709,"caption":"choosing-affiliate-network-blog"},{"@type":"BreadcrumbList","@id":"https:\/\/www.performcb.com\/content-hub\/adding-incremental-channels-performance-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.performcb.com\/"},{"@type":"ListItem","position":2,"name":"The Ultimate Guide to Adding Incremental Channels with a Performance Marketing Partner"}]},{"@type":"WebSite","@id":"https:\/\/www.performcb.com\/#website","url":"https:\/\/www.performcb.com\/","name":"Perform[cb]","description":"Connecting Marketers and Partners since 2002.","publisher":{"@id":"https:\/\/www.performcb.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.performcb.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.performcb.com\/#organization","name":"Perform[cb]","url":"https:\/\/www.performcb.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.performcb.com\/#\/schema\/logo\/image\/","url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/02\/20114310\/PerformCBlogo.svg","contentUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/02\/20114310\/PerformCBlogo.svg","width":1,"height":1,"caption":"Perform[cb]"},"image":{"@id":"https:\/\/www.performcb.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/performcb"]},{"@type":"Person","@id":"https:\/\/www.performcb.com\/#\/schema\/person\/e5742d54c8ed04e56ba75e6ea0d773ac","name":"Perform[cb]","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g","caption":"Perform[cb]"}}]}},"_links":{"self":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/posts\/19962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/comments?post=19962"}],"version-history":[{"count":2,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/posts\/19962\/revisions"}],"predecessor-version":[{"id":41688,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/posts\/19962\/revisions\/41688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/media\/19966"}],"wp:attachment":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/media?parent=19962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/categories?post=19962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/tags?post=19962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}