{"id":20026,"date":"2020-06-22T10:32:49","date_gmt":"2020-06-22T14:32:49","guid":{"rendered":"https:\/\/www.performcb.com\/?p=20026"},"modified":"2026-04-21T06:17:51","modified_gmt":"2026-04-21T10:17:51","slug":"cpa-pricing-models-explained","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/","title":{"rendered":"CPA Marketing Pricing Models: What Every Marketer Should Know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a631ea0cb3de\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #58595b;color:#58595b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #58595b;color:#58595b\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a631ea0cb3de\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/#Share_this_Image_On_Your_Site\" >Share this Image On Your Site<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/#CPA_Cost-Per-Action_Cost-Per-Acquisition\" >CPA: Cost-Per-Action, Cost-Per-Acquisition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/#CPS_Cost-Per-Sale\" >CPS: Cost-Per-Sale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/#CPL_Cost-Per-Lead\" >CPL: Cost-Per-Lead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/#CPI_Cost-Per-Install\" >CPI: Cost-Per-Install<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/#CPE_Cost-Per-Engagement\" >CPE: Cost-Per-Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/#CPC_Cost-Per-Click\" >CPC: Cost-Per-Click<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/#PPC_Pay_Per_Call\" >PPC: Pay Per Call<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/#The_Power_of_CPA_Marketing_Pricing_Models\" >The Power of CPA Marketing Pricing Models<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Marketers today are under pressure to prove impact. Every dollar spent needs to drive measurable outcomes &#8211; not just impressions or clicks that may or may not lead to conversions. That\u2019s why brands who have leaned into CPA pricing models are ahead of the curve, paying only when real results are delivered.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These models aren\u2019t designed to replace what\u2019s already working. Instead, they complement existing strategies by filling gaps, expanding reach, and lowering risk. Whether your goals are to drive app installs, grow lead volume, or convert high-value customers, there\u2019s a pricing model that can work alongside your existing marketing mix.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here\u2019s what marketers need to know about the most common CPA pricing models used in performance partnerships &#8211; and how each can help unlock scalable, outcome-based growth.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Share_this_Image_On_Your_Site\"><\/span>Share this Image On Your Site<span class=\"ez-toc-section-end\"><\/span><\/h3><textarea onclick='this.focus();this.select()' style='width:750;height:120px'><p><strong>Please include attribution to https:\/\/www.performcb.com\/ with this graphic.<\/strong><br \/><br \/><a href='https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/'><\/a><\/p><\/textarea>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cpa-cost-per-action-cost-per-acquisition\"><span class=\"ez-toc-section\" id=\"CPA_Cost-Per-Action_Cost-Per-Acquisition\"><\/span>CPA: Cost-Per-Action, Cost-Per-Acquisition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>CPA is the broadest and most flexible of the CPA pricing models. It refers to any campaign where a brand pays only when a user takes a defined action &#8211; such as filling out a form, subscribing to a service, or making a purchase.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For marketers, this model removes guesswork from budgeting. You\u2019re not paying for traffic that might convert &#8211; you&#8217;re paying for verified conversions that match your campaign goals. That kind of control is why CPA is often used as the foundation for more specific models like CPS (Cost Per Sale), CPL (Cost Per Lead), or CPI (Cost Per Install).<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cps-cost-per-sale\"><span class=\"ez-toc-section\" id=\"CPS_Cost-Per-Sale\"><\/span>CPS: Cost-Per-Sale<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>CPS is as straightforward as it gets: you only pay when a customer makes a purchase. That makes it one of the most risk-resistant models, especially for brands with e-commerce stores or subscription products.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Because spend is directly tied to revenue, CPS is a powerful tool for marketers looking to scale sales without upfront cost.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cpl-cost-per-lead\"><span class=\"ez-toc-section\" id=\"CPL_Cost-Per-Lead\"><\/span>CPL: Cost-Per-Lead<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For marketers focused on building a pipeline of prospects, CPL is the go-to model. Instead of paying for traffic or clicks, you pay when a user submits qualifying information &#8211; like their name, email, phone number, or zip code.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This model is especially useful in verticals with longer sales cycles, such as insurance, finance, and education. Brands can collect leads, then nurture them through email, sales outreach, or retargeting campaigns.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cpe-cost-per-engagement\"><span class=\"ez-toc-section\" id=\"CPI_Cost-Per-Install\"><\/span>CPI: Cost-Per-Install<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you\u2019re focused on top-of-funnel growth for your app, CPI remains one of the most efficient acquisition models. You only pay when a new user installs your app, making it a straightforward way to scale your user base with clear attribution.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A national car insurance brand leveraged this model to increase app installs by 75% month-over-month &#8211; reaching users right when they were actively comparing coverage.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cpi-cost-per-install\"><span class=\"ez-toc-section\" id=\"CPE_Cost-Per-Engagement\"><\/span>CPE: Cost-Per-Engagement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For mobile-first marketers, installs aren\u2019t the only metric that matters. Engagement is key. That\u2019s where CPE comes in: you only pay when a user not only installs your app, but takes a meaningful action within it &#8211; like completing a registration, making a purchase, or booking a service.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This helps marketers avoid wasting budget on low-value installs and focus instead on acquiring users who are likely to stick around and drive long-term value.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cpc-cost-per-click\"><span class=\"ez-toc-section\" id=\"CPC_Cost-Per-Click\"><\/span>CPC: Cost-Per-Click<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>While CPC isn\u2019t outcome-based in the same way as other models, it still has its place in a CPA marketing strategy &#8211; especially for testing creatives, landing pages, or new audiences. You pay when someone clicks on your ad, making it useful for driving traffic and gauging initial interest before optimizing toward conversion-based goals.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It\u2019s often used in combination with other models, helping brands warm up audiences or collect early signals.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ppc-pay-per-call\"><span class=\"ez-toc-section\" id=\"PPC_Pay_Per_Call\"><\/span>PPC: Pay Per Call<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In high-intent verticals like insurance, legal, home services, or healthcare, a live conversation can be the most powerful path to conversion. Pay Per Call campaigns are designed around that moment &#8211; connecting real consumers with real agents in real time.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Unlike traditional lead gen forms that may go unanswered, a call means a user is ready to talk. When you are only paying for calls that meet your qualification criteria, it becomes a highly efficient way to scale.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-power-of-cpa-marketing-pricing-models\"><span class=\"ez-toc-section\" id=\"The_Power_of_CPA_Marketing_Pricing_Models\"><\/span><strong>The Power of CPA Marketing Pricing Models<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Every model above shares one thing in common: they\u2019re designed to deliver outcomes, not just activity. And when used strategically, these pricing models don\u2019t compete with your existing efforts &#8211; they enhance them.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>At Perform<sup>[cb]<\/sup>, we work with marketers to plug these models into what\u2019s already working &#8211; whether that\u2019s paid search, display, social, or email &#8211; and amplify results without increasing internal overhead. We handle everything from partner management and media buying to compliance and optimization, so your team can focus on the bigger picture.\u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>CPA pricing isn\u2019t just a strategy. It\u2019s a smarter way to grow. <a href=\"https:\/\/www.performcb.com\/get-in-touch\/\">Connect with a CPA marketing expert today<\/a> to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"Explore the most effective CPA pricing models and learn how they can work alongside your existing channels to drive measurable outcomes.","protected":false},"author":55,"featured_media":20030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[553,7499,7453,7501,7344],"tags":[1449,1451,7637],"class_list":["post-20026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-articles","category-all","category-infographics","category-performance-marketing","tag-cost-per-action","tag-cpa-model","tag-cpa-pricing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CPA Pricing Models | How Marketers Drive Scalable Growth<\/title>\n<meta name=\"description\" content=\"Explore the most effective CPA pricing models and learn how they can work alongside your existing channels to drive measurable outcomes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPA Pricing Models | How Marketers Drive Scalable Growth\" \/>\n<meta property=\"og:description\" content=\"Explore the most effective CPA pricing models and learn how they can work alongside your existing channels to drive measurable outcomes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/\" \/>\n<meta property=\"og:site_name\" content=\"Perform[cb]\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-22T14:32:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T10:17:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/06\/12103542\/CPA-Pricing-Models-Explained.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"463\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Perform[cb]\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@performcb\" \/>\n<meta name=\"twitter:site\" content=\"@performcb\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/cpa-pricing-models-explained\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/cpa-pricing-models-explained\\\/\"},\"author\":{\"name\":\"Perform[cb]\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/person\\\/e5742d54c8ed04e56ba75e6ea0d773ac\"},\"headline\":\"CPA Marketing Pricing Models: What Every Marketer Should Know\",\"datePublished\":\"2020-06-22T14:32:49+00:00\",\"dateModified\":\"2026-04-21T10:17:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/cpa-pricing-models-explained\\\/\"},\"wordCount\":819,\"publisher\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/cpa-pricing-models-explained\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/12103542\\\/CPA-Pricing-Models-Explained.jpg\",\"keywords\":[\"cost per action\",\"cpa model\",\"CPA pricing\"],\"articleSection\":[\"Affiliate Marketing\",\"Affiliate Marketing &amp; Performance Marketing Articles\",\"All\",\"Infographics\",\"Performance Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/cpa-pricing-models-explained\\\/\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/cpa-pricing-models-explained\\\/\",\"name\":\"CPA Pricing Models | How Marketers Drive Scalable Growth\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/cpa-pricing-models-explained\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/cpa-pricing-models-explained\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/12103542\\\/CPA-Pricing-Models-Explained.jpg\",\"datePublished\":\"2020-06-22T14:32:49+00:00\",\"dateModified\":\"2026-04-21T10:17:51+00:00\",\"description\":\"Explore the most effective CPA pricing models and learn how they can work alongside your existing channels to drive measurable outcomes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/cpa-pricing-models-explained\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/cpa-pricing-models-explained\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/cpa-pricing-models-explained\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/12103542\\\/CPA-Pricing-Models-Explained.jpg\",\"contentUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/12103542\\\/CPA-Pricing-Models-Explained.jpg\",\"width\":930,\"height\":463,\"caption\":\"CPA Pricing Models Explained\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/cpa-pricing-models-explained\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.performcb.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CPA Marketing Pricing Models: What Every Marketer Should Know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#website\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/\",\"name\":\"Perform[cb]\",\"description\":\"Connecting Marketers and Partners since 2002.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.performcb.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\",\"name\":\"Perform[cb]\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20114310\\\/PerformCBlogo.svg\",\"contentUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20114310\\\/PerformCBlogo.svg\",\"width\":1,\"height\":1,\"caption\":\"Perform[cb]\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/performcb\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/person\\\/e5742d54c8ed04e56ba75e6ea0d773ac\",\"name\":\"Perform[cb]\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g\",\"caption\":\"Perform[cb]\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CPA Pricing Models | How Marketers Drive Scalable Growth","description":"Explore the most effective CPA pricing models and learn how they can work alongside your existing channels to drive measurable outcomes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/","og_locale":"en_US","og_type":"article","og_title":"CPA Pricing Models | How Marketers Drive Scalable Growth","og_description":"Explore the most effective CPA pricing models and learn how they can work alongside your existing channels to drive measurable outcomes.","og_url":"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/","og_site_name":"Perform[cb]","article_published_time":"2020-06-22T14:32:49+00:00","article_modified_time":"2026-04-21T10:17:51+00:00","og_image":[{"width":930,"height":463,"url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/06\/12103542\/CPA-Pricing-Models-Explained.jpg","type":"image\/jpeg"}],"author":"Perform[cb]","twitter_card":"summary_large_image","twitter_creator":"@performcb","twitter_site":"@performcb","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/#article","isPartOf":{"@id":"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/"},"author":{"name":"Perform[cb]","@id":"https:\/\/www.performcb.com\/#\/schema\/person\/e5742d54c8ed04e56ba75e6ea0d773ac"},"headline":"CPA Marketing Pricing Models: What Every Marketer Should Know","datePublished":"2020-06-22T14:32:49+00:00","dateModified":"2026-04-21T10:17:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/"},"wordCount":819,"publisher":{"@id":"https:\/\/www.performcb.com\/#organization"},"image":{"@id":"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/#primaryimage"},"thumbnailUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/06\/12103542\/CPA-Pricing-Models-Explained.jpg","keywords":["cost per action","cpa model","CPA pricing"],"articleSection":["Affiliate Marketing","Affiliate Marketing &amp; Performance Marketing Articles","All","Infographics","Performance Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/","url":"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/","name":"CPA Pricing Models | How Marketers Drive Scalable Growth","isPartOf":{"@id":"https:\/\/www.performcb.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/#primaryimage"},"image":{"@id":"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/#primaryimage"},"thumbnailUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/06\/12103542\/CPA-Pricing-Models-Explained.jpg","datePublished":"2020-06-22T14:32:49+00:00","dateModified":"2026-04-21T10:17:51+00:00","description":"Explore the most effective CPA pricing models and learn how they can work alongside your existing channels to drive measurable outcomes.","breadcrumb":{"@id":"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/#primaryimage","url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/06\/12103542\/CPA-Pricing-Models-Explained.jpg","contentUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/06\/12103542\/CPA-Pricing-Models-Explained.jpg","width":930,"height":463,"caption":"CPA Pricing Models Explained"},{"@type":"BreadcrumbList","@id":"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.performcb.com\/"},{"@type":"ListItem","position":2,"name":"CPA Marketing Pricing Models: What Every Marketer Should Know"}]},{"@type":"WebSite","@id":"https:\/\/www.performcb.com\/#website","url":"https:\/\/www.performcb.com\/","name":"Perform[cb]","description":"Connecting Marketers and Partners since 2002.","publisher":{"@id":"https:\/\/www.performcb.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.performcb.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.performcb.com\/#organization","name":"Perform[cb]","url":"https:\/\/www.performcb.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.performcb.com\/#\/schema\/logo\/image\/","url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/02\/20114310\/PerformCBlogo.svg","contentUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/02\/20114310\/PerformCBlogo.svg","width":1,"height":1,"caption":"Perform[cb]"},"image":{"@id":"https:\/\/www.performcb.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/performcb"]},{"@type":"Person","@id":"https:\/\/www.performcb.com\/#\/schema\/person\/e5742d54c8ed04e56ba75e6ea0d773ac","name":"Perform[cb]","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g","caption":"Perform[cb]"}}]}},"_links":{"self":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/posts\/20026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/comments?post=20026"}],"version-history":[{"count":3,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/posts\/20026\/revisions"}],"predecessor-version":[{"id":43368,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/posts\/20026\/revisions\/43368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/media\/20030"}],"wp:attachment":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/media?parent=20026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/categories?post=20026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/tags?post=20026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}