{"id":20085,"date":"2020-06-29T13:42:43","date_gmt":"2020-06-29T17:42:43","guid":{"rendered":"https:\/\/www.performcb.com\/?p=20085"},"modified":"2026-04-21T06:17:52","modified_gmt":"2026-04-21T10:17:52","slug":"affiliates-can-now-distribute-traffic-down-to-the-decimal","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/affiliates-can-now-distribute-traffic-down-to-the-decimal\/","title":{"rendered":"Weighted Distribution: Affiliates Can Now Distribute Traffic Down to the Decimal"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a632068c045d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #58595b;color:#58595b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #58595b;color:#58595b\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a632068c045d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.performcb.com\/content-hub\/affiliates-can-now-distribute-traffic-down-to-the-decimal\/#What_is_Weighted_Distribution\" >What is Weighted Distribution?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.performcb.com\/content-hub\/affiliates-can-now-distribute-traffic-down-to-the-decimal\/#Standard_Traffic_Scenario\" >Standard Traffic Scenario<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.performcb.com\/content-hub\/affiliates-can-now-distribute-traffic-down-to-the-decimal\/#PerformPRIORITY_or_BrandImage_Rotation_Scenario\" >PerformPRIORITY or Brand\/Image Rotation Scenario<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.performcb.com\/content-hub\/affiliates-can-now-distribute-traffic-down-to-the-decimal\/#Easier_AB_Testing\" >Easier A\/B Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.performcb.com\/content-hub\/affiliates-can-now-distribute-traffic-down-to-the-decimal\/#Weighted_Distribution_Use_Case\" >Weighted Distribution Use Case<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.performcb.com\/content-hub\/affiliates-can-now-distribute-traffic-down-to-the-decimal\/#Setting_Up_Weighted_Distribution\" >Setting Up Weighted Distribution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.performcb.com\/content-hub\/affiliates-can-now-distribute-traffic-down-to-the-decimal\/#You_May_Also_Like\" >You May Also Like<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Optimization is one of our favorite words. Why? Because the more we can optimize our platform, the more our affiliate partners can do with their campaigns. And the more our affiliate partners can optimize their efforts, the more they can earn. It\u2019s through our affiliate and representative collaborations that we come up with some of our greatest platform ideas. As a result, this latest release is no exception.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Affiliates can distribute traffic with our Weighted Distribution feature by segmenting traffic in offer groups to its most granular level!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-weighted-distribution\"><span class=\"ez-toc-section\" id=\"What_is_Weighted_Distribution\"><\/span><strong>What is Weighted Distribution?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Weighted Distribution feature will now allow affiliate partners to select the percent of traffic.  Percents can be selected down to the decimal, that they want to direct to each offer within an offer group.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Our new Weighted Distribution feature can be used for standard traffic scenarios. In addition to an enhancement to our popular PerformPRIORITY and Image\/Brand Rotation features.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Need a feature refresher? Our PerformPRIORITY feature allows <a class=\"wpil_keyword_link\" title=\"affiliates\" data-wpil-keyword-link=\"linked\" href=\"https:\/\/www.performcb.com\/affiliate-partners\/\">affiliates<\/a> to select one or more offers in a Priority Group. Then you can select other \u201cbackup\u201d offers in a Secondary Group. These secondary offers will be used only if the primary offers become unavailable. Image and Brand Rotation enables affiliates to choose a particular vertical, such as Auto Insurance, and the Image and Brand Rotation feature will then display the product image and name. In addition to that specific products\u2019 corresponding landing page, that has the highest chance of converting the unique visitor. (Interested in some of our other latest updates? Learn more about Perform[cb]\u2019s features <a href=\"https:\/\/www.performcb.com\/blog\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> and <a href=\"https:\/\/www.performcb.com\/blog\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.)<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-standard-traffic-scenario\"><span class=\"ez-toc-section\" id=\"Standard_Traffic_Scenario\"><\/span><em>Standard Traffic Scenario<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Let\u2019s say you have an offer group containing three offers you\u2019d like to rotate. With our traditional setup, our algorithm will select and serve up the offer in your offer group that is most likely to convert for each individual consumer based on historical data. With Weighted Distribution, you can choose the exact percentage of traffic you\u2019d like directed to each offer. For example, offer one in the group could be assigned 50% of the traffic, while the two remaining receive 25%. You can also choose to lock offers at certain percentages, but be flexible with how you distribute the rest of the remaining percentage to your other offers. Have more than three offers for an offer group? Add as many as you\u2019d like.  Our Weighted Distribution feature can be utilized on an unlimited number of offers.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This feature is perfect for traffic types such as Survey or SMS where the offer does not need to be brand-specific. But you\u2019re looking for more precise control over which offers are displayed more often.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-performpriority-or-brand-image-rotation-scenario\"><span class=\"ez-toc-section\" id=\"PerformPRIORITY_or_BrandImage_Rotation_Scenario\"><\/span><em>PerformPRIORITY or Brand\/Image Rotation Scenario<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p> Our Weighted Distribution feature also has the unique ability to be used on offer groups utilizing PerformPRIORITY and\/or Brand\/Image Rotation. For example, when using PerformPRIORITY, you can still choose to have 100% of your traffic go to your primary offer(s) as normal, but if you\u2019d prefer to have granular control over how traffic is split among your secondary offers, you can elect to use Weighted Distribution instead of our algorithm. For offers that are brand sensitive, you can still utilize our Brand\/Image Rotation feature as usual.  But now you can control the percentage of traffic that will receive each brand within the rotation link. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-easier-a-b-testing\"><span class=\"ez-toc-section\" id=\"Easier_AB_Testing\"><\/span><strong>Easier A\/B Testing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The ability to split up traffic to offers at the precise level that Weighted Distribution allows is a game-changer for A\/B testing. Previously, if our affiliate partners wanted to A\/B test two (or more) offers against each other, they often would go through the process of setting up a new campaign link for the second offer, then monitoring performance between the two. That meant double the work setting up campaigns and double the work checking for performance. By A\/B testing with the Weighted Distribution feature, you can house all your tests through just one link. Meaning you save time on set up, and you get more accurate reporting.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Let\u2019s say you\u2019re running our exclusive offer X, and you\u2019d like to split test with offer Y, but you\u2019re currently running offer Y at a different network. To seamlessly compare the two and consolidate your efforts, you can now move your traffic to our offer Y and easily run your A\/B test with offer X through our Weighted Distribution.&nbsp; &nbsp; <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-weighted-distribution-use-case\"><span class=\"ez-toc-section\" id=\"Weighted_Distribution_Use_Case\"><\/span><strong>Weighted Distribution Use Case<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p> Here\u2019s a look at our Weighted Distribution in action. Previously, one of our affiliate partners had been running an Auto Insurance offer group where one top-performing offer required a redirect at 7 p.m. The redirect was going to a separate marketer\u2019s offer that allowed night and weekend traffic. Now, thanks to Weighted Distribution, this affiliate partner was not only able to bump up the percentage of traffic to the top-performing offer during prime hours, but they were also able to send a percentage of their prime time traffic to the offer that was previously getting a bulk of non-prime hours. Our affiliate partner benefited from higher overall EPCs.  While the top-performing offer got more premium traffic, and the redirect offer picked up primetime traffic.   In addition to the night and weekend traffic they were already receiving. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-setting-up-weighted-distribution\"><span class=\"ez-toc-section\" id=\"Setting_Up_Weighted_Distribution\"><\/span><strong>Setting Up Weighted Distribution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p> When setting up an offer group, our affiliates now have the option to choose Algorithm (set as the default option) or Weighted Distribution.  <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When the Weighted Distribution option is selected, sliders will appear, allowing affiliates to move the slider tab up or down to choose the percentage of traffic they\u2019d like each offer to receive. You also have the option to type in the exact percent, down to the decimal, if you choose.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You\u2019ll also notice a \u2018lock\u2019 option. This tool can be used when you want one, or a few, offers to receive an exact percentage of traffic, but then want any remaining traffic to be sent to your other offers.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Both Algorithm and Weighted selections are available on both Preferred and Secondary offer priority levels, giving our affiliate partners the flexibility to set up their groups with whatever traffic rule combinations they prefer.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Designed with practicality in mind, our Weighted Distribution offers granular control in the cleanest, most intuitive way possible. It\u2019s our goal to not only provide our affiliate partners with the tools they request, but to apply our industry knowledge and analytics to provide <a href=\"https:\/\/www.performcb.com\/blog\" target=\"_blank\" rel=\"noreferrer noopener\">features<\/a> that are even better than expected. Have an idea for our next great feature? We\u2019d love to hear! <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.performcb.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reach out<\/a> to our team of experts today.\u00a0\u00a0<\/p>\n\n\n\n<p><br>Not an Affiliate Partner with Perform<sup>[cb]<\/sup> yet?\u00a0 <a href=\"https:\/\/login.performcb.com\/auth\/register\/affiliate\" target=\"_blank\" rel=\"noreferrer noopener\">Join now<\/a>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-may-also-like\"><span class=\"ez-toc-section\" id=\"You_May_Also_Like\"><\/span>You May Also Like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li><a href=\"https:\/\/www.performcb.com\/content-hub\/ignite-opm-expands-reach-with-mobile-distribution\/\">Ignite OPM Expands Reach with Mobile Distribution<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/how-to-test-into-unique-performance-marketing-distribution-opportunities\/\">How to Test into Unique Performance Marketing Distribution Opportunities<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/budget-groups-pixel-groups-clickbooths-newest-advertiser-improvements\/\">Budget Groups &amp; Pixel Groups: Clickbooth\u2019s Newest Advertiser Improvements<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/top-3-ways-to-drive-incremental-sales-higher-roi-from-coupon-sites-in-affiliate-marketing\/\">Top 3 Ways to Drive Incremental Sales &amp; Higher ROI from Coupon Sites in Affiliate Marketing<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/new-how-to-videos-for-offer-rotation\/\">New How To Videos for Offer Rotation!<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"Optimization is one of our favorite words. Why? Because the more we can optimize our platform, the more our affiliate partners can do with their campaigns. And the more our affiliate partners can optimize their efforts, the more they can earn. It\u2019s through our affiliate and representative collaborations that we come up with some of our greatest platform ideas, and this latest release is no exception. ","protected":false},"author":55,"featured_media":20086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7499,7453],"tags":[43,7590,7636,7588],"class_list":["post-20085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-all","tag-affiliate","tag-affiliate-partners","tag-optimization","tag-weighted-distribution"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Weighted Distribution For Affiliate Marketers | Distribute Traffic<\/title>\n<meta name=\"description\" content=\"Affiliates can now distribute traffic with our Weighted Distribution feature by segmenting traffic in offer groups to its most granular level! 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