{"id":20459,"date":"2020-07-29T14:29:10","date_gmt":"2020-07-29T18:29:10","guid":{"rendered":"https:\/\/www.performcb.com\/?p=20459"},"modified":"2026-04-15T18:05:56","modified_gmt":"2026-04-15T22:05:56","slug":"generating-high-clv-leads-with-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/generating-high-clv-leads-with-affiliate-marketing\/","title":{"rendered":"Generating High Customer Lifetime Value (CLV) Leads with Affiliate Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a63250a1e338\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #58595b;color:#58595b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #58595b;color:#58595b\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a63250a1e338\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.performcb.com\/content-hub\/generating-high-clv-leads-with-affiliate-marketing\/#What_is_Customer_Lifetime_Value_CLV\" >What is Customer Lifetime Value (CLV)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.performcb.com\/content-hub\/generating-high-clv-leads-with-affiliate-marketing\/#Defining_a_Target_Audience\" >Defining a Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.performcb.com\/content-hub\/generating-high-clv-leads-with-affiliate-marketing\/#Onboarding_Affiliate_Partners_Tracking_Integration\" >Onboarding Affiliate Partners &amp; Tracking Integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.performcb.com\/content-hub\/generating-high-clv-leads-with-affiliate-marketing\/#Applying_Machine_Learning_to_CLV\" >Applying Machine Learning to CLV<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.performcb.com\/content-hub\/generating-high-clv-leads-with-affiliate-marketing\/#You_May_Also_Like\" >You May Also Like<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Are you a marketer who\u2019s new to affiliate, looking to drive more quality leads to your brand? Or maybe you\u2019re a marketer who\u2019s experienced but has hit a plateau within your lead gen campaign? For either scenario, the affiliate model is the right place to drive lead generation. But to generate quality leads, some strategic planning is required. There are many factors and KPIs that play into lead generation via <a href=\"https:\/\/www.performcb.com\/ultimate-cost-per-acquisition-strategy-b2c\/\">cost per acquisition (CPA) marketing<\/a>. However, customer lifetime value (CLV) is the one metric that many marketers fail to track, and is arguably one of the most important. CLV measures the aggregate of the consumer\u2019s behavior following their initial interaction with a marketer\u2019s campaign. As a result, it can gain marketers access to a variety of valuable consumer insights that may currently be hidden.&nbsp;<br><\/p>\n\n\n\n<p>By driving quality leads with high customer lifetime value, marketers can drive higher overall sales.  In addition to average order value and increase their knowledge of their ideal customer. Read on for Perform<sup>[cb]<\/sup>\u2019s best practices for marketers to implement in order to maximize CLV. And also to get the most out of their lead generation efforts.<br><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-is-customer-lifetime-value-clv\"><span class=\"ez-toc-section\" id=\"What_is_Customer_Lifetime_Value_CLV\"><\/span><strong>What is Customer Lifetime Value (CLV)?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The first step in utilizing CLV properly is to understand what this metric measures. <a href=\"https:\/\/www.performcb.com\/news\/customer-lifetime-value-is-the-most-important-metric-you-are-ignoring\/\">Customer lifetime value<\/a> tracks the dollar amount attached to any consumer throughout the \u201clifetime\u201d or span of time they\u2019ve interacted. This means the time spent interacting with a marketer\u2019s brand, product, or service. It is up to marketers to define what a healthy CLV looks like. This can be achieved by analyzing data such as the number of repeat purchases a customer made. It can also analyze the amount of time a consumer remained receptive to a brand\u2019s offerings. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-defining-a-target-audience\"><span class=\"ez-toc-section\" id=\"Defining_a_Target_Audience\"><\/span><strong>Defining a Target Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Once marketers define what an ideal CLV is for their customers, the next consideration is to determine a target audience. Within every form of digital marketing, the more defined your audience the more effective your program or campaign will be. Asking questions such as what the target consumer does for a living, what their average household income is, and what their hobbies are can help to construct a target demographic, and, on a larger scale, the target audience. By outlining what the target audience looks like, marketers can better understand which type of affiliate partners should be recruited to run the campaign. Additionally, the target audience can help marketers structure creative according to the user, as well as providing affiliate partners with the creative assets that are most likely to resonate with your desired consumers.<br><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-onboarding-affiliate-partners-tracking-integration\"><span class=\"ez-toc-section\" id=\"Onboarding_Affiliate_Partners_Tracking_Integration\"><\/span><strong>Onboarding Affiliate Partners &amp; Tracking Integration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Although it can be tempting to approve any and all affiliate partners that apply to join the campaign, it is in the best interest of the marketer to remain selective. Affiliate partners need to demonstrate that they\u2019re capable of driving traffic that results in quality leads, not just volume. A handful of <a class=\"wpil_keyword_link\" title=\"affiliates\" data-wpil-keyword-link=\"linked\" href=\"https:\/\/www.performcb.com\/affiliate-partners\/\">affiliates<\/a> that are consistently driving qualified leads to your campaign is better than dozens of affiliate partners who are driving irrelevant traffic, as this can lower your overall conversion rate and lower CLV considerably. By employing the help of an experienced Agency, marketers can ensure only the top-performing affiliate partners will be recruited. &nbsp;<br><\/p>\n\n\n\n<p>Marketers who are integrated with multiple third-party tracking platforms have the opportunity to utilize CLV to compare performance across each platform. There is value in knowing the amount of traffic being driven by each affiliate platform. But it\u2019s arguably more important to know the quality of that traffic and how profitable that platform has been over time.<br><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-applying-machine-learning-to-clv\"><span class=\"ez-toc-section\" id=\"Applying_Machine_Learning_to_CLV\"><\/span><strong>Applying Machine Learning to CLV<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Advancements in performance marketing have led to CLV playing a major part in consumer purchases and machine learning algorithms. By utilizing accumulated data from consumers\u2019 past purchases and previous buying behaviors, marketers are able to identify related products or services that any given consumer, or group of consumers, is more likely to buy. This method of retargeting is called association analysis and provides marketers with insight into which types of products to market together or sequentially, ultimately leading to increased sales, greater qualified leads, and higher average order value (AOV) across the board.&nbsp;<br><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Over time, CLV can be an extremely powerful tool for marketers to wield. Defining the ideal target audience and CLV allows marketers and affiliate managers to see the true value of the affiliate channel and to scale with affiliate partners that are driving loyal and valuable leads. Marrying machine learning with CLV can ultimately drive increased sales and AOV by understanding consumers\u2019 buying habits and purchase history. By including customer lifetime value as a primary KPI, marketers can help ensure their affiliate marketing lead gen campaigns can achieve long-term success.<br><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Interested in learning about how Perform<sup>[cb]<\/sup> can drive quality lead generation for your brand? <a href=\"https:\/\/www.performcb.com\/outcome-based-marketing-cpa-customer-acquisition-solutions\/\">Reach out now<\/a>!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-may-also-like\"><span class=\"ez-toc-section\" id=\"You_May_Also_Like\"><\/span>You May Also Like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li><a href=\"https:\/\/www.performcb.com\/content-hub\/could-customer-lifetime-value-be-the-metric-youre-ignoring\/\">Could &#8220;Customer Lifetime Value&#8221; Be the Metric You\u2019re Ignoring?<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/4-steps-to-lead-generation-in-performance-marketing\/\">4 Steps to Master Lead Generation in Performance Marketing<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/advertisers-start-earning-revenue-with-clickbooths-list-management-program\/\">Advertisers: Start earning revenue with Clickbooth&#8217;s List Management Program<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/choose-the-right-performance-partner-without-disruption\/\">4 Necessities for Great Performance Marketing Network Technology<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/success-what-it-means-to-the-women-of-performcb\/\">Success: What it Means to the Women of Perform<sup>[cb]<\/sup><\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"Are you a marketer who\u2019s new to affiliate, looking to drive more quality leads to your brand? Or maybe you\u2019re a marketer who\u2019s experienced within the affiliate channel but have hit a plateau within your lead gen campaign? For either scenario, the affiliate model is the right place to drive lead generation &#8211; but to generate quality leads, some strategic planning is required. ","protected":false},"author":40,"featured_media":20473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[553,7499,1402,7344],"tags":[76,7567,7625],"class_list":["post-20459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-articles","category-blog","category-performance-marketing","tag-affiliate-marketing","tag-cpa-marketing","tag-customer-lifetime-value"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generate Customer Lifetime Value Leads with Affiliate Marketing<\/title>\n<meta name=\"description\" content=\"Get Perform[cb]\u2019s best practices for marketers to maximize Customer Lifetime Value (CLV) and get the most out of their lead generation efforts. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.performcb.com\/content-hub\/generating-high-clv-leads-with-affiliate-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generate Customer Lifetime Value Leads with Affiliate Marketing\" \/>\n<meta property=\"og:description\" content=\"Get Perform[cb]\u2019s best practices for marketers to maximize Customer Lifetime Value (CLV) and get the most out of their lead generation efforts. Learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.performcb.com\/content-hub\/generating-high-clv-leads-with-affiliate-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Perform[cb]\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-29T18:29:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T22:05:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/07\/28110945\/CLV-Blog-Header-Performcb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"463\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matthew Lord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@performcb\" \/>\n<meta name=\"twitter:site\" content=\"@performcb\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/generating-high-clv-leads-with-affiliate-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/generating-high-clv-leads-with-affiliate-marketing\\\/\"},\"author\":{\"name\":\"Matthew Lord\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/person\\\/c6af415977ac97a710ed34898f418a29\"},\"headline\":\"Generating High Customer Lifetime Value (CLV) Leads with Affiliate Marketing\",\"datePublished\":\"2020-07-29T18:29:10+00:00\",\"dateModified\":\"2026-04-15T22:05:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/generating-high-clv-leads-with-affiliate-marketing\\\/\"},\"wordCount\":876,\"publisher\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/generating-high-clv-leads-with-affiliate-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/28110945\\\/CLV-Blog-Header-Performcb.jpg\",\"keywords\":[\"affiliate marketing\",\"cpa marketing\",\"customer lifetime value\"],\"articleSection\":[\"Affiliate Marketing\",\"Affiliate Marketing &amp; Performance Marketing Articles\",\"Affiliate Marketing &amp; Performance Marketing Blog\",\"Performance Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/generating-high-clv-leads-with-affiliate-marketing\\\/\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/generating-high-clv-leads-with-affiliate-marketing\\\/\",\"name\":\"Generate Customer Lifetime Value Leads with Affiliate Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/generating-high-clv-leads-with-affiliate-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/generating-high-clv-leads-with-affiliate-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/28110945\\\/CLV-Blog-Header-Performcb.jpg\",\"datePublished\":\"2020-07-29T18:29:10+00:00\",\"dateModified\":\"2026-04-15T22:05:56+00:00\",\"description\":\"Get Perform[cb]\u2019s best practices for marketers to maximize Customer Lifetime Value (CLV) and get the most out of their lead generation efforts. 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