{"id":20650,"date":"2020-04-03T08:33:00","date_gmt":"2020-04-03T12:33:00","guid":{"rendered":"https:\/\/www.performcb.com\/?p=20650"},"modified":"2026-04-29T14:52:13","modified_gmt":"2026-04-29T18:52:13","slug":"pivoting-in-a-pandemic-performance-marketing-vertical-trends-and-insights-in-the-age-of-covid-19","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/pivoting-in-a-pandemic-performance-marketing-vertical-trends-and-insights-in-the-age-of-covid-19\/","title":{"rendered":"Pivoting in a Pandemic: Performance Marketing Vertical Trends and Insights in the Age of COVID-19"},"content":{"rendered":"\n<p>In the historic crisis that COVID-19 has brought to the world, marketing has become an exercise in uncertainty, from ad spend to the appropriate messaging. In another aspect, the digital economy &#8211; and specifically performance marketing &#8211; is a saving grace.<\/p>\n\n\n\n<p>Perform<sup>[cb]<\/sup>\u2019s unique vantage across performance marketing verticals and distribution will help put the real impact of COVID-19 on digital marketing into focus. In the spirit of collaboration, one of the three principles of Perform<sup>[cb]<\/sup> along with technology and results, we\u2019ve culled the data to provide a snapshot of these trends and the impact of the virus across verticals in the digital marketing ecosystem &#8211; and we want to share those findings with you.<\/p>\n\n\n\n<p>Key findings in this white paper include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The new stay-at-home lifestyle has prompted triple-digit growth for these verticals<\/li>\n\n\n\n<li>A vertical that had been in a decline suddenly explodes<\/li>\n\n\n\n<li>An unstable economy has consumers revisiting their plans, and this is causing a double-digit increase for one vertical<\/li>\n\n\n\n<li>Widespread limitations to normal daily activities has created a world of opportunities for Health &amp; Beauty vertical<\/li>\n\n\n\n<li>How brands can boost sales without drastic discounts!<\/li>\n<\/ul>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-may-also-like\">You May Also Like<\/h2>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li><a href=\"https:\/\/www.performcb.com\/content-hub\/performance-marketing-the-most-certain-marketing-channel-in-an-age-of-uncertainty\/\">Performance Marketing &#8211; The Most Certain Marketing Channel in an Age of Uncertainty<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/how-to-fortify-your-marketing-strategy-in-a-crisis\/\">How to Fortify Your Marketing Strategy in a Crisis<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/how-to-test-into-unique-performance-marketing-distribution-opportunities\/\">How to Test into Unique Performance Marketing Distribution Opportunities<\/a><\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/affiliate-partners-your-pixels-just-got-more-powerful\/\">Partners, Your Pixels Just Got More Powerful<\/li><li><a href=\"https:\/\/www.performcb.com\/content-hub\/4-tips-for-marketing-in-a-constantly-changing-landscape\/\">4 Tips for Marketing in A Constantly Changing Landscape<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"In the historic crisis that COVID-19 has brought to the world, marketing has become an exercise in uncertainty, from ad spend to the appropriate messaging. In another aspect, the digital economy &#8211; and specifically performance marketing &#8211; is a saving grace.","protected":false},"author":55,"featured_media":20652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[553,7453,7344,7500],"tags":[6506,7654,1408,7649],"class_list":["post-20650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-all","category-performance-marketing","category-whitepapers","tag-covid-19","tag-digital-marketing","tag-performance-marketing","tag-vertical-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Performance Marketing Trends in the Age of COVID-19<\/title>\n<meta name=\"description\" content=\"Perform[cb]\u2019s unique vantage across 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