{"id":21265,"date":"2020-08-31T16:41:05","date_gmt":"2020-08-31T20:41:05","guid":{"rendered":"https:\/\/www.performcb.com\/?post_type=case_studies&#038;p=21265"},"modified":"2026-04-21T04:49:29","modified_gmt":"2026-04-21T08:49:29","slug":"home-improvement-marketer-achieves-exponential-growth-with-new-performance-channels","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/home-improvement-marketer-achieves-exponential-growth-with-new-performance-channels\/","title":{"rendered":"Home Improvement Marketer Achieves Exponential Lead Growth with New Performance Channels"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\" id=\"h-outcomes\">OUTCOMES<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">1,917% Increase in Leads Generated over 4 Years<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">41% Increase in Conversions over 4 Years<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">Increased ROI and CLVs<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-objective\">OBJECTIVE<\/h4>\n\n\n\n<p>A leading home improvement marketer aimed to scale their lead generation efforts and improve lead quality while maintaining alignment with their existing acquisition strategies. Previously, they paid a flat rate for all leads, which led to overpaying for under-qualified prospects and undervaluing high-quality ones. Seeking a more efficient and performance-based approach, they turned to the Perform<sup>[cb]<\/sup> Outcome Engine to optimize their customer acquisition. By leveraging the Outcome Engine\u2019s advanced AI and targeting capabilities, they were able to drive more qualified leads seamlessly alongside their existing initiatives, maximizing the value of every lead.<\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-approach\">APPROACH<\/h4>\n\n\n\n<p>To optimize lead quality and uncover new opportunities for growth within their current campaigns, the home services marketer leveraged the Outcome Engine\u2019s advanced hyper-targeted lead tier system. This system enabled them to align lead payouts with traffic quality across different states, dynamically pricing traffic based on state-specific demand for contractors and home improvement services. Alongside optimizing their existing acquisition efforts, Perform<sup>[cb]<\/sup> also introduced and tested new traffic channels throughout the customer funnel.Using their built-in AI technology, PerformSense AI, the Outcome Engine pinpointed the top-performing channels most likely to deliver highly qualified leads, analyzing billions of historical data points. This iterative process allowed Perform<sup>[cb]<\/sup> to optimize performance in real-time, scaling only the most effective channels while seamlessly integrating them with the marketer\u2019s current strategies. By harmonizing their existing efforts with new, high-intent traffic sources, this approach not only improved lead qualification but also drove scalable growth across all channels.<\/p>\n\n\n\n<div style=\"height:63px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-results\">RESULTS<\/h4>\n\n\n\n<p>Over four years, this multi-faceted, performance-driven strategy resulted in exponential growth, including a 1,917% increase in quality leads and a 41% rise in conversions. By seamlessly integrating new traffic channels with their existing campaigns, the home services client not only improved lead qualification but also achieved a significant boost in ROI and customer lifetime value (CLV). This long-term, scalable approach empowered the marketer to maintain cohesion across all acquisition efforts while driving sustainable growth at scale.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Looking to optimize your lead generation efforts and scale with precision? <a href=\"https:\/\/www.performcb.com\/get-in-touch\/\">Partner with the Outcome Engine<\/a> to drive high-quality, targeted traffic that seamlessly integrates with your existing strategies and maximizes ROI.<\/p>\n\n\n\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"A home improvement marketer used advanced AI and targeting capabilities to drive more qualified leads alongside their existing initiatives.","protected":false},"featured_media":21271,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"case_study_cat":[7895,8164],"case-study-tag":[8123,8155],"case-study-outcome-type":[8156],"class_list":["post-21265","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_cat-entertainment-and-lifestyle","case_study_cat-lifestyle","case-study-tag-e-commerce","case-study-tag-outcome-engine","case-study-outcome-type-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Home Improvement | Achieve Growth with New Channels<\/title>\n<meta name=\"description\" content=\"A home improvement marketer used advanced AI and targeting capabilities to drive more qualified leads alongside their existing initiatives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.performcb.com\/case-studies\/study\/home-improvement-marketer-achieves-exponential-growth-with-new-performance-channels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home Improvement | Achieve Growth with New Channels\" \/>\n<meta property=\"og:description\" content=\"A home improvement marketer used advanced AI and targeting capabilities to drive more qualified leads alongside their existing initiatives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.performcb.com\/case-studies\/study\/home-improvement-marketer-achieves-exponential-growth-with-new-performance-channels\/\" \/>\n<meta property=\"og:site_name\" content=\"Perform[cb]\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T08:49:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/08\/31163801\/Home-improvement-website-header2jpg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@performcb\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"CollectionPage\"],\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/home-improvement-marketer-achieves-exponential-growth-with-new-performance-channels\\\/\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/home-improvement-marketer-achieves-exponential-growth-with-new-performance-channels\\\/\",\"name\":\"Home Improvement | Achieve Growth with New Channels\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/home-improvement-marketer-achieves-exponential-growth-with-new-performance-channels\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/home-improvement-marketer-achieves-exponential-growth-with-new-performance-channels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/31163801\\\/Home-improvement-website-header2jpg.jpg\",\"datePublished\":\"2020-08-31T20:41:05+00:00\",\"dateModified\":\"2026-04-21T08:49:29+00:00\",\"description\":\"A home improvement marketer used advanced AI and targeting capabilities to drive more qualified leads alongside their existing initiatives.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/home-improvement-marketer-achieves-exponential-growth-with-new-performance-channels\\\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/home-improvement-marketer-achieves-exponential-growth-with-new-performance-channels\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/31163801\\\/Home-improvement-website-header2jpg.jpg\",\"contentUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/31163801\\\/Home-improvement-website-header2jpg.jpg\",\"width\":1200,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/home-improvement-marketer-achieves-exponential-growth-with-new-performance-channels\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.performcb.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home Improvement Marketer Achieves Exponential Lead Growth with New Performance Channels\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#website\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/\",\"name\":\"Perform[cb]\",\"description\":\"Connecting Marketers and Partners since 2002.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.performcb.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\",\"name\":\"Perform[cb]\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20114310\\\/PerformCBlogo.svg\",\"contentUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20114310\\\/PerformCBlogo.svg\",\"width\":1,\"height\":1,\"caption\":\"Perform[cb]\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/performcb\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Home Improvement | Achieve Growth with New Channels","description":"A home improvement marketer used advanced AI and targeting capabilities to drive more qualified leads alongside their existing initiatives.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.performcb.com\/case-studies\/study\/home-improvement-marketer-achieves-exponential-growth-with-new-performance-channels\/","og_locale":"en_US","og_type":"article","og_title":"Home Improvement | Achieve Growth with New Channels","og_description":"A home improvement marketer used advanced AI and targeting capabilities to drive more qualified leads alongside their existing initiatives.","og_url":"https:\/\/www.performcb.com\/case-studies\/study\/home-improvement-marketer-achieves-exponential-growth-with-new-performance-channels\/","og_site_name":"Perform[cb]","article_modified_time":"2026-04-21T08:49:29+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/08\/31163801\/Home-improvement-website-header2jpg.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@performcb","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","CollectionPage"],"@id":"https:\/\/www.performcb.com\/case-studies\/study\/home-improvement-marketer-achieves-exponential-growth-with-new-performance-channels\/","url":"https:\/\/www.performcb.com\/case-studies\/study\/home-improvement-marketer-achieves-exponential-growth-with-new-performance-channels\/","name":"Home Improvement | Achieve Growth with New Channels","isPartOf":{"@id":"https:\/\/www.performcb.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.performcb.com\/case-studies\/study\/home-improvement-marketer-achieves-exponential-growth-with-new-performance-channels\/#primaryimage"},"image":{"@id":"https:\/\/www.performcb.com\/case-studies\/study\/home-improvement-marketer-achieves-exponential-growth-with-new-performance-channels\/#primaryimage"},"thumbnailUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/08\/31163801\/Home-improvement-website-header2jpg.jpg","datePublished":"2020-08-31T20:41:05+00:00","dateModified":"2026-04-21T08:49:29+00:00","description":"A home improvement marketer used advanced AI and targeting capabilities to drive more qualified leads alongside their existing initiatives.","breadcrumb":{"@id":"https:\/\/www.performcb.com\/case-studies\/study\/home-improvement-marketer-achieves-exponential-growth-with-new-performance-channels\/#breadcrumb"},"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.performcb.com\/case-studies\/study\/home-improvement-marketer-achieves-exponential-growth-with-new-performance-channels\/#primaryimage","url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/08\/31163801\/Home-improvement-website-header2jpg.jpg","contentUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/08\/31163801\/Home-improvement-website-header2jpg.jpg","width":1200,"height":627},{"@type":"BreadcrumbList","@id":"https:\/\/www.performcb.com\/case-studies\/study\/home-improvement-marketer-achieves-exponential-growth-with-new-performance-channels\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.performcb.com\/"},{"@type":"ListItem","position":2,"name":"Home Improvement Marketer Achieves Exponential Lead Growth with New Performance Channels"}]},{"@type":"WebSite","@id":"https:\/\/www.performcb.com\/#website","url":"https:\/\/www.performcb.com\/","name":"Perform[cb]","description":"Connecting Marketers and Partners since 2002.","publisher":{"@id":"https:\/\/www.performcb.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.performcb.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.performcb.com\/#organization","name":"Perform[cb]","url":"https:\/\/www.performcb.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.performcb.com\/#\/schema\/logo\/image\/","url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/02\/20114310\/PerformCBlogo.svg","contentUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/02\/20114310\/PerformCBlogo.svg","width":1,"height":1,"caption":"Perform[cb]"},"image":{"@id":"https:\/\/www.performcb.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/performcb"]}]}},"_links":{"self":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case_studies\/21265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/media\/21271"}],"wp:attachment":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/media?parent=21265"}],"wp:term":[{"taxonomy":"case_study_cat","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case_study_cat?post=21265"},{"taxonomy":"case-study-tag","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case-study-tag?post=21265"},{"taxonomy":"case-study-outcome-type","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case-study-outcome-type?post=21265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}