{"id":21667,"date":"2020-10-14T05:02:10","date_gmt":"2020-10-14T09:02:10","guid":{"rendered":"https:\/\/www.performcb.com\/?page_id=21667"},"modified":"2026-04-21T04:49:57","modified_gmt":"2026-04-21T08:49:57","slug":"ultimate-cost-per-acquisition-strategy-b2c","status":"publish","type":"page","link":"https:\/\/www.performcb.com\/ultimate-cost-per-acquisition-strategy-b2c\/","title":{"rendered":"Cost Per Action (CPA) Marketing Guide – The Ultimate Customer Acquisition Strategy For B2C Marketers"},"content":{"rendered":"\n
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Introduction<\/h2>\n\n\n\n

Though digital marketing opportunities are constantly coming, going, pivoting, and changing, there\u2019s one strategy that has consistently proven it\u2019s worth to ROI-minded marketers – and that\u2019s Cost per Action<\/a> (CPA) marketing.<\/p>\n\n\n\n

CPA marketing, and the related affiliate and performance marketing models, have proven to be successful models for B2C marketers<\/a> that are ready to move beyond awareness campaigns and into a customer acquisition strategy. With CPA marketing, you only pay after a user has completed a pre-determined desired action. Whether you have goals higher in the customer acquisition funnel, like promoting trial sign-ups or lead form submissions, or lower-funnel goals like increased sales or mobile app<\/a> installs, CPA marketing provides a scalable and ROI-positive model for achieving your desired results.<\/p>\n\n\n\n

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$8.2B<\/strong><\/p>\n\n\n\n

US affiliate marketing spend estimated to hit $8.2 billion<\/a> by 2022 <\/p>\n<\/div>\n\n\n\n

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68%<\/strong><\/p>\n\n\n\n

68%<\/a> of marketers stated that paid advertising is \u2018very important\u2019 or \u2018extremely important\u2019 to their overall marketing strategy <\/p>\n<\/div>\n\n\n\n

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Over \u2153<\/strong><\/p>\n\n\n\n

Over \u2153 of marketers<\/a> feel affiliate marketing is one of the strongest forms of acquiring new customers <\/p>\n<\/div>\n<\/div>\n\n\n\n

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This guide will give you the background on CPA marketing<\/a>, the decisions you must make to get started, and help you build the foundation of your strategy.<\/p>\n<\/div><\/div>\n\n\n\n

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How Does Affiliate Marketing Work?<\/h2>\n\n\n\n

What is CPA Marketing?<\/h3>\n\n\n\n

Cost Per Action (CPA) Marketing is a marketing model in which a commission is paid when a user takes a specified action. It is also referred to as Cost Per Acquisition Marketing. Actions (or acquisitions) include a wide range of options for the marketer, including everything from clicks, to form fills, installs, purchases, and more. CPA marketing is also a broad term that encompasses numerous other Cost-Per pricing models<\/a>, including CPS, CPL, CPI, CPE, and CPC.<\/p>\n\n\n\n

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