{"id":24690,"date":"2021-03-15T13:52:47","date_gmt":"2021-03-15T17:52:47","guid":{"rendered":"https:\/\/www.performcb.com\/?post_type=case_studies&#038;p=24690"},"modified":"2026-04-21T04:49:37","modified_gmt":"2026-04-21T08:49:37","slug":"micro-investing-app-marketer-case-study","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/micro-investing-app-marketer-case-study\/","title":{"rendered":"Leading Micro-Investing App Drives 96% Increase in Funded Accounts MoM"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-outcomes\">Outcomes<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-3-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">96% Increase in Funded Accounts MoM<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">41% Growth in Funded Accounts Over 2 Months<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">2,300 Accounts Registrations in 1 Months<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-objective\">Objective<\/h2>\n\n\n\n<p>The leading micro-investing app was looking to drive new customer registrations and increase the number of funded accounts driven into the program year-over-year with Perform<sup>[cb]<\/sup> Agency in preparation for Q1 seasonality.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-approach\">Approach<\/h2>\n\n\n\n<p>This marketer allocated more ad spend to CPA partners, in addition to investing in paid media placements. In order to apply strategic payouts to top-performing partners, the Agency team collaborated with the client to create a grading system to measure the loan-to-value (LTV) of current investment accounts across the client\u2019s program. Following the creation of this grading system, the Agency team implemented a tiered payout system based on the quality of partners\u2019 LTV performance program-wide.<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results<\/h2>\n\n\n\n<p>By utilizing a CPA allowance, conducting multiple quality reports, and implementing a weighted grading system for strategic payouts, Perform<sup>[cb]<\/sup> Agency saw a 96% increase in funded accounts over one month. Over a two-month period, the marketer also saw a 41% growth in funded accounts and is trending towards exceeding their program\u2019s Q1 2021 goals. Finally, this client also achieved an increase of 2,300 account registrations in just one month.<\/p>\n","protected":false},"excerpt":{"rendered":"The leading micro-investing app was looking to drive new customer registrations and increase funded accounts driven.","protected":false},"featured_media":24691,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"case_study_cat":[7358,8165],"case-study-tag":[8154],"case-study-outcome-type":[8157],"class_list":["post-24690","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_cat-financial","case_study_cat-personal-finance","case-study-tag-agency","case-study-outcome-type-mobile-apps"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Micro-Investing App Drives 96% Increase in Funded Accounts<\/title>\n<meta name=\"description\" content=\"This leading micro-investing app drove a 96% increase in funded accounts month-over-month with the help of Perform[cb] Agency. 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