{"id":26241,"date":"2021-04-05T14:24:55","date_gmt":"2021-04-05T18:24:55","guid":{"rendered":"https:\/\/www.performcb.com\/?post_type=case_studies&#038;p=26241"},"modified":"2026-04-21T04:49:51","modified_gmt":"2026-04-21T08:49:51","slug":"e-commerce-brand-achieves-210-increase-in-revenue","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/e-commerce-brand-achieves-210-increase-in-revenue\/","title":{"rendered":"Sunglasses Brand Shines With 210% Increase in Revenue"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-outcomes\">Outcomes<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-3-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">210%&nbsp;Increase in Revenue MoM<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">180% Increase in Sales MoM<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">171% Increase in Revenue YoY<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-objective\">Objective<\/h2>\n\n\n\n<p>A popular sunglasses brand came to Perform<sup>[cb]<\/sup> Agency looking to pivot their promotional strategy after going promotion-heavy due to the pandemic\u2019s influence on consumer shopping trends. This marketer was looking to shift their content strategy and minimize promotions, while maintaining an increase in order volume.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-approach\">Approach<\/h2>\n\n\n\n<p>The Agency team worked with this brand to maximize their limited promotions throughout the year. With fewer promotions to rely on, the Agency team utilized the marketer\u2019s content calendar to create strategies around upcoming promotions to capitalize on the fewer number of opportunities. By reaching out to top-performing content publishers in advance, the Agency team was able to have all placements ready prior to the client\u2019s Q1 promotion going live. The Perform<sup>[cb]<\/sup> Agency was able to secure paid media placements with top partners, in addition to onboarding influencers to promote the sale in the weeks leading up to the campaign launch.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results<\/h2>\n\n\n\n<p>This sunglasses marketer saw extraordinary growth, achieving a 210% increase in revenue month-over-month and a 180% increase in sales month-over-month as a result of Perform<sup>[cb]<\/sup>\u2019s content planning strategy, proactive partner communication, and additional paid media placements. Additionally, this marketer saw a 171% increase in revenue year-over-year. Overall, the client\u2019s affiliate program had one of its most successful months to date and is looking forward to the strategies Perform<sup>[cb]<\/sup> Agency will implement in the future.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"A well-known e-commerce brand achieved a 210% increase in revenue Month-over-Month with Perform[cb] Agency. Click here to read more.","protected":false},"featured_media":26242,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"case_study_cat":[7360,8167],"case-study-tag":[8154],"case-study-outcome-type":[8156],"class_list":["post-26241","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_cat-e-commerce","case_study_cat-shopping","case-study-tag-agency","case-study-outcome-type-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Popular Sunglasses Brand Achieves 210% Increase in Revenue<\/title>\n<meta name=\"description\" content=\"A well-known women&#039;s sunglasses brand achieved a 210% increase in revenue with Perform[cb]. 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