{"id":26333,"date":"2021-04-13T09:16:43","date_gmt":"2021-04-13T13:16:43","guid":{"rendered":"https:\/\/www.performcb.com\/?p=26333"},"modified":"2026-04-15T15:45:52","modified_gmt":"2026-04-15T19:45:52","slug":"boost-app-ranking-alongside-established-marketing-channels","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/boost-app-ranking-alongside-established-marketing-channels\/","title":{"rendered":"How to Boost Your App\u2019s Ranking Alongside Your Established Marketing Channels"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a631e871de86\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #58595b;color:#58595b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #58595b;color:#58595b\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a631e871de86\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.performcb.com\/content-hub\/boost-app-ranking-alongside-established-marketing-channels\/#What_is_App_Store_Optimization_ASO\" >What is App Store Optimization (ASO)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.performcb.com\/content-hub\/boost-app-ranking-alongside-established-marketing-channels\/#Top_7_App_Store_Optimization_Tips\" >Top 7 App Store Optimization Tips:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.performcb.com\/content-hub\/boost-app-ranking-alongside-established-marketing-channels\/#1_Keyword_Strategy_Placement\" >1. Keyword Strategy &amp; Placement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.performcb.com\/content-hub\/boost-app-ranking-alongside-established-marketing-channels\/#2_App_Store_Description\" >2. App Store Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.performcb.com\/content-hub\/boost-app-ranking-alongside-established-marketing-channels\/#3_App_Store_Listing_Optimization\" >3. App Store Listing Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.performcb.com\/content-hub\/boost-app-ranking-alongside-established-marketing-channels\/#4_Pay_Attention_to_the_Competition\" >4. Pay Attention to the Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.performcb.com\/content-hub\/boost-app-ranking-alongside-established-marketing-channels\/#5_App_Store_Categories\" >5. App Store Categories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.performcb.com\/content-hub\/boost-app-ranking-alongside-established-marketing-channels\/#6_Reviews_and_Ratings\" >6. Reviews and Ratings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.performcb.com\/content-hub\/boost-app-ranking-alongside-established-marketing-channels\/#7_Analyze_Analytics\" >7. Analyze Analytics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.performcb.com\/content-hub\/boost-app-ranking-alongside-established-marketing-channels\/#Optimize_Your_App_With_Us\" >Optimize Your App With Us!<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>With the leading major app stores housing more than <a href=\"https:\/\/www.statista.com\/statistics\/276623\/number-of-apps-available-in-leading-app-stores\/\">6 million mobile apps<\/a> and counting, app store optimization (ASO) is becoming more important than ever. Just as brands use SEO to improve their website page rankings on Google, app marketers aim to do the same with ASO to rank within Apple\u2019s iOS App Store and Google Play. Whether you\u2019re new to the mobile app space or looking to improve your app\u2019s ranking among competitors, this list of techniques can help you take advantage of ASO without disrupting your existing campaigns.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-app-store-optimization-aso\"><span class=\"ez-toc-section\" id=\"What_is_App_Store_Optimization_ASO\"><\/span><strong>What is App Store Optimization (ASO)?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>App store optimization is the process of optimizing mobile apps to organically rank higher in an app store\u2019s search results, thus driving more traffic to the app\u2019s listing and increasing downloads. The advantages of ASO include improving your app\u2019s ranking, scaling consumer reach, driving traffic to your app, increasing qualified installs and events, and much more.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-7-app-store-optimization-strategies\"><span class=\"ez-toc-section\" id=\"Top_7_App_Store_Optimization_Tips\"><\/span><strong>Top 7 App Store Optimization Tips:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To successfully implement ASO, it\u2019s important to be aware of the top tips to integrate into your user acquisition campaigns to achieve desired results:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-keyword-strategy-placement\"><span class=\"ez-toc-section\" id=\"1_Keyword_Strategy_Placement\"><\/span><strong>1. Keyword Strategy &amp; Placement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Keywords are one of the most important aspects of ASO as these terms define how your audience can discover your app among the app store\u2019s search results. When developing an ASO strategy and identifying top-performing keywords, it\u2019s crucial to have a clear understanding of your target audience. Once a list of target keywords has been determined, additional research may be required to learn about monthly search volume, ranking difficulty, and competition for the desired terms.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Once you\u2019ve assembled your list of target keywords, it\u2019s crucial to then place them throughout the title, subtitle, and description within your app store listings for maximum reach.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Learn more about how a <a href=\"https:\/\/www.performcb.com\/case-studies\/study\/casino-app-drives-traffic-with-new-performance-channels\/\">well-known gaming app ranked #1 in the app store<\/a> running a performance-based keyword campaign with Perform<sup>[cb]<\/sup>\u2019s Outcome Engine.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-app-store-description\"><span class=\"ez-toc-section\" id=\"2_App_Store_Description\"><\/span><strong>2. App Store Description<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You should be creating keyword-rich descriptions with a focus on your app\u2019s most relevant keywords. However, it\u2019s worth noting that more keywords doesn\u2019t necessarily correlate with a higher ranking; an app\u2019s listing description should be written for direct users, not search engines, meaning the text should read as though it were written by humans for humans, rather than written to appease an algorithm. The term <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/irrelevant-keywords\">\u201ckeyword stuffing\u201d<\/a> refers to stuffing an app\u2019s description with keywords to the point where the description doesn\u2019t make sense.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"pro-tip-block-block_bf214be587452406f643d5515e8822f6\" class=\"pro-tip-block lozad\"\n     style=\"background-color:#EF4A24; color:#ffffff; \" data-background-image=\"..\/wp-content\/themes\/performcb\/assets\/images\/pillar\/connection-lines-bg-pro-tip@2x.png\">\n    <div class=\"pro-tip-block-header\">\n        <div class=\"label\">\n                            <i class=\"fa fa-lightbulb-o\" aria-hidden=\"true\"><\/i>\n                        <div>Pro Tip:<\/div>\n        <\/div>\n            <\/div>\n    <div class=\"pro-tip-block-content\"><p>Keyword stuffing will negatively impact your app\u2019s ranking, so it\u2019s important to focus on relevant content that employs keywords in a logical way.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>App store listings act as your app\u2019s landing page, so it\u2019s imperative to include information such as an app\u2019s key features and how they benefit your user. With only 30 characters for iOS listings and 80 characters within the Google Play store, grabbing a user\u2019s attention can be challenging. It only takes <a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/01449290500330448\">0.05 seconds<\/a> for a user to form an opinion that will determine if they stay or search elsewhere.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-app-store-listing-optimization\"><span class=\"ez-toc-section\" id=\"3_App_Store_Listing_Optimization\"><\/span><strong>3. App Store Listing Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>While a keyword-rich title and description are the building blocks to ASO success, app listings should also be visually appealing. With <a href=\"https:\/\/appradar.com\/academy\/aso-basics\/what-is-app-store-optimization-aso#6-prepare-app-screenshots-amp-videos\">50%<\/a> of users basing their download decisions on a first impression, aesthetics play a major role within the mobile optimization process. A solid first impression can <a href=\"https:\/\/www.storemaven.com\/academy\/app-store-statistics-revealed\/\">increase conversions by 35%<\/a>. By designing an app icon that clearly represents the app, mobile marketers will have an even better chance of ranking higher within app store search results. Marketers should plan to test multiple design iterations to determine which visuals users respond best to.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As an increasing number of users interact with a listing and click to learn more, marketers will be able to understand which design resonates with their target audience. As video continues to become an increasingly preferred aspect of the user experience, mobile marketers have begun to implement app demos or previews within their app store listings. Users who watch app previews are <a href=\"https:\/\/www.storemaven.com\/academy\/app-store-statistics-revealed\/\">3x more likely to install<\/a>, as they\u2019re looking for a visual story that highlights your app\u2019s main features and benefits. App preview videos should act as an extension of an app\u2019s branding.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Along with app video, high-quality in-app screenshots should be included to provide a preview of the app\u2019s user experience. By demonstrating the app\u2019s functionality, you can showcase the app\u2019s best features and illustrate how users would be able to interact with the app if they were to download it. These visuals are especially useful for ASO as they help to convert indecisive users, and have been said to be the <a href=\"https:\/\/incipia.co\/post\/app-marketing\/app-store-screenshots-study-of-the-top-100-apps\/\">second most influential factor<\/a> when it comes to convincing users to install.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"pro-tip-block-block_898eed404236205920efaad70dd8be09\" class=\"pro-tip-block lozad\"\n     style=\"background-color:#EF4A24; color:#ffffff; \" data-background-image=\"..\/wp-content\/themes\/performcb\/assets\/images\/pillar\/connection-lines-bg-pro-tip@2x.png\">\n    <div class=\"pro-tip-block-header\">\n        <div class=\"label\">\n                            <i class=\"fa fa-lightbulb-o\" aria-hidden=\"true\"><\/i>\n                        <div>Pro Tip:<\/div>\n        <\/div>\n            <\/div>\n    <div class=\"pro-tip-block-content\"><p>While screenshots and video won\u2019t directly impact your app ranking, they play a key role in increasing conversion rates.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-pay-attention-to-the-competition\"><span class=\"ez-toc-section\" id=\"4_Pay_Attention_to_the_Competition\"><\/span><strong>4. Pay Attention to the Competition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When optimizing your app\u2019s listing, looking at what the competition is doing is imperative. What are they doing right? Which keywords are the apps in your category using? These are questions that in turn can help improve mobile marketers\u2019 ranking, especially if the app\u2019s category is very competitive. By taking the time to analyze top-performing competitors\u2019 titles and descriptions, marketers can determine the best keywords to target.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-app-store-categories\"><span class=\"ez-toc-section\" id=\"5_App_Store_Categories\"><\/span><strong>5. App Store Categories<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Listing your app within the most relevant category on both app stores will help improve your ranking, as well as increase reach for users who are browsing apps by category rather than search. Many factors go into where to categorize your app, such as how competitive the category is or if this category is where your desired users will be. Some questions to consider when selecting your app store category are:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is your app in the correct category?&nbsp;<\/li>\n\n\n\n<li>Can your app fit into multiple categories?&nbsp;<\/li>\n\n\n\n<li>What keywords are users searching for in this category?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-reviews-and-ratings\"><span class=\"ez-toc-section\" id=\"6_Reviews_and_Ratings\"><\/span><strong>6. Reviews and Ratings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>App reviews and ratings are some of the most effective ways to attract and convert users. <a href=\"https:\/\/appradar.com\/academy\/aso-intermediate\/app-reviews-and-ratings\">79%<\/a> of users will check reviews before they install an app, while <a href=\"https:\/\/appradar.com\/academy\/aso-intermediate\/app-reviews-and-ratings\">55%<\/a> of users check the app\u2019s ratings before making an in-app transaction. These reviews and ratings go hand-in-hand with influencing user acquisition and the leading app store ranking algorithms.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There are many ways for mobile marketers to increase and improve their apps\u2019 reviews and ratings. Encourage users to leave a rating by using push notifications or in-app notifications. Additionally, offering an incentive for users can further encourage them to leave a positive review. Send these reminders to users who open the app frequently, as they\u2019re more likely to enjoy the app and submit positive feedback.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"pro-tip-block-block_4b2682766438c7a67105a222200c9af0\" class=\"pro-tip-block lozad\"\n     style=\"background-color:#EF4A24; color:#ffffff; \" data-background-image=\"..\/wp-content\/themes\/performcb\/assets\/images\/pillar\/connection-lines-bg-pro-tip@2x.png\">\n    <div class=\"pro-tip-block-header\">\n        <div class=\"label\">\n                            <i class=\"fa fa-lightbulb-o\" aria-hidden=\"true\"><\/i>\n                        <div>Pro Tip:<\/div>\n        <\/div>\n            <\/div>\n    <div class=\"pro-tip-block-content\"><p>Users appreciate when apps provide responsive and useful customer service, so be sure to reply to both positive and negative reviews.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This personal touch will further improve your app store rankings, as well as help to make your app more appealing to new users.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-analyze-analytics\"><span class=\"ez-toc-section\" id=\"7_Analyze_Analytics\"><\/span><strong>7. Analyze Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Similar to GA4 for SEO improvements, there are a number of different ways to use app store analytics to improve your user acquisition strategy. By learning where your app stands in relation to the competition, you can narrow down what optimizations need to be updated in order to improve ranking. With over <a href=\"https:\/\/www.statista.com\/statistics\/276623\/number-of-apps-available-in-leading-app-stores\/?utm_source=chatgpt.com\">2 million mobile apps available<\/a> across various platforms, competition continues to intensify. It\u2019s important to consistently monitor and evaluate your app\u2019s data to ensure your brand is at the forefront of new consumer trends and app store requirements.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>One of the ways mobile app marketers are strategizing to beat out the competition is through working with a mobile performance partner, such as Perform<sup>[cb]<\/sup>. Mobile marketers can improve their app\u2019s ranking while also only paying for desired users. For example, when utilizing cost-per-acquisition (CPA) pricing models, marketers will achieve guaranteed app installs through <a href=\"https:\/\/www.performcb.com\/ultimate-cost-per-acquisition-strategy-b2c\/#selecting-your-cpa-pricing-model\">CPI campaigns<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Check out this case study to learn how Perform<sup>[cb]<\/sup>\u2019s Outcome Engine drove a <a href=\"https:\/\/www.performcb.com\/case-studies\/study\/car-insurance-app-achieves-mom-growth-with-scalable-user-acquisition-channels\/\">75% increase in new user acquisition<\/a> for a popular insurance app, while also helping them rank #1 in Apple\u2019s iOS App Store in the car insurance category.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-optimize-your-app-with-us\"><span class=\"ez-toc-section\" id=\"Optimize_Your_App_With_Us\"><\/span><strong>Optimize Your App With Us!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Are you ready to improve your app\u2019s ranking and connect your app with the right users? <a href=\"https:\/\/www.performcb.com\/get-in-touch\/\">Reach out to our team<\/a> to get started scaling new user acquisition alongside your existing efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"If you\u2019re a mobile marketer looking to increase your app\u2019s ranking, check out our top tips to successfully scale user acquisition.","protected":false},"author":55,"featured_media":26416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[553,1402,7453,13,7344],"tags":[7916,7917,7655,1416,1452,7718],"class_list":["post-26333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-blog","category-all","category-featured","category-performance-marketing","tag-app-store-optimization","tag-aso-strategy","tag-marketing-tips","tag-mobile-app","tag-mobile-marketing","tag-mobile-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Successful App Ranking Optimizations | User Acquisition<\/title>\n<meta name=\"description\" content=\"If you\u2019re a mobile marketer looking to increase your app\u2019s 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