{"id":26738,"date":"2021-05-12T14:11:19","date_gmt":"2021-05-12T18:11:19","guid":{"rendered":"https:\/\/www.performcb.com\/?p=26738"},"modified":"2023-10-25T14:09:22","modified_gmt":"2023-10-25T18:09:22","slug":"performcb-announces-launch-bright-cellars-affiliate-program","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/performcb-announces-launch-bright-cellars-affiliate-program\/","title":{"rendered":"Perform<sup>[cb]<\/sup> Agency Announces the Launch of the Bright Cellars Affiliate Program"},"content":{"rendered":"\n<p>Perform<sup>[cb]<\/sup> Agency is excited to announce the launch of the Bright Cellars affiliate program!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Discover your wine experience with <a href=\"https:\/\/www.brightcellars.com\/\">Bright Cellars<\/a>. Bright Cellars is a monthly wine club that matches customers with wine they\u2019ll love. Through their custom wine quiz, Bright Cellars creates four personalized wine matches for customers to try using a monthly, bi-monthly, or quarterly subscription. After rating the wine selection from a previous order, Bright Cellars will use subscribers\u2019 Bright Points algorithm to curate an even more personalized selection for the customer\u2019s next order. Bright Cellars offers a collection of wines curated from around the world, including selections from Italian, Spanish, Portuguese, and South American winemakers.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Bright Cellars was founded in 2013 by two MIT graduates, Richard Yau and Joe Laurendi, looking to learn more about wine and their own palettes. From their collection of international wines, approachable wine education, and personalized concierge service, Bright Cellars believes in the importance of making quality wine accessible to everyone. Through their data-driven wine selections, Bright Cellars is helping new wine drinkers discover and define their taste in wine.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Perform<sup>[cb]<\/sup> Agency Media Manager, Amanda Mount, has been a Bright Cellar\u2019s subscriber in the past and enjoyed the personalized selections.&nbsp;\u201cAfter taking their custom wine quiz, I was able to try out different wines and learn more about my own palette. Bright Cellars did an incredible job of creating personalized wine matches that I wouldn\u2019t normally pick and I loved the diverse options available. Who doesn&#8217;t love trying out new wine every month?&#8221;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Bright Cellars is an exciting opportunity for our Agency team. Within the first six months, Perform<sup>[cb]<\/sup> Agency plans to onboard our existing top upper-funnel content partners as well as use personalized recruitment emails for new partners. Our Agency team will also be investing in paid media opportunities to bring brand awareness to Bright Cellars, as well as providing samples for optimization opportunities to our upper-funnel partners.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The Perform<sup>[cb]<\/sup> Agency team is excited to work as an extension of Bright Cellars\u2019 marketing team to align strategy and secure the successful scale of their affiliate program.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Learn more about the <a href=\"https:\/\/www.performcb.com\/agency\/clients\/bright-cellars-affiliate-program\/\"><strong>Bright Cellars affiliate program<\/strong><\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"Perform[cb] Agency is excited to announce the launch of the Bright Cellars affiliate program. 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