{"id":27204,"date":"2021-05-27T13:38:01","date_gmt":"2021-05-27T17:38:01","guid":{"rendered":"https:\/\/www.performcb.com\/?post_type=case_studies&#038;p=27204"},"modified":"2026-04-21T04:49:32","modified_gmt":"2026-04-21T08:49:32","slug":"in-house-vs-affiliate-agency-case-study","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/in-house-vs-affiliate-agency-case-study\/","title":{"rendered":"Affiliate Marketing Program Management: In-House vs Agency"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-outcomes\">Outcomes<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-3-columns is-style-sm-stacked-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">286% Increase in Revenue MoM<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">354% Increase in Order Volume YoY<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">4x More Active Partners MoM<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-objectives\">Objectives<\/h2>\n\n\n\n<p>Awell-known pet essentials brand came to Perform<sup>[cb]<\/sup> looking to scale their affiliate program with the help of an outside agency. This marketer\u2019s affiliate program originally had 15 active partners, with 8 performing well.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-approach\">Approach<\/h2>\n\n\n\n<p>After signing with Perform<sup>[cb]<\/sup> Agency, the team performed a pre-launch program audit. Through the audit, the Agency team was able to identify several opportunities for growth and optimization. This included onboarding new partners based on competitive insights and client KPIs as well as re-engaging dormant partners. In addition, Perform<sup>[cb]<\/sup> implemented a tiered payout system to better incentive awareness-funnel partners while maintaining an efficient return across the program.<\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results:<\/h2>\n\n\n\n<p>Within the first month of launch, this marketer\u2019s publisher base multiplied by four, with three times as many productive partners. This marketer also saw a 286% increase in revenue during the first month of the Agency\u2019s management. Overall, Perform<sup>[cb]<\/sup> Agency was able to drive a 354% increase in order volume over a 12 month period. By moving their affiliate management out of house, this marketer drove immense program growth, while drastically increasing order volume and revenue.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><strong><a href=\"https:\/\/www.performcb.com\/agency\/clients\/\">Learn more about Perform<sup>[cb]<\/sup>\u00a0Agency\u2019s affiliate programs now!<\/a><\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"Read how Perform[cb] increased order volume, revenue, and more for a brand that took their in-house affiliate program to Perform[cb] Agency.  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