{"id":29734,"date":"2021-12-09T15:16:54","date_gmt":"2021-12-09T20:16:54","guid":{"rendered":"https:\/\/www.performcb.com\/?post_type=case_studies&#038;p=29734"},"modified":"2026-04-21T04:49:38","modified_gmt":"2026-04-21T08:49:38","slug":"targeted-pay-per-call-channels-drive-56-revenue-growth-for-insurance-marketer","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/targeted-pay-per-call-channels-drive-56-revenue-growth-for-insurance-marketer\/","title":{"rendered":"Targeted Pay-Per-Call Channels Drive 56% Revenue Growth for Insurance Marketer"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-outcomes\">Outcomes<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-3-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">56% Increase in Revenue YoY&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">51% Increase in Conversion Rate YoY<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">14K+ Paid Calls Driven YTD<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-objective\">Objective<\/h2>\n\n\n\n<p>A popular health and life insurance marketer aimed to drive new policies on a pay-per-call (PPC) basis, wanting to optimize towards 90-second call durations or longer. To achieve growth without disrupting their existing strategies, the marketer sought the expertise of Perform<sup>[cb]<\/sup>\u2019s Outcome Engine to establish targeted campaigns across previously untapped performance channels that adhered to specific demographic parameters, such as age and zip code, while maintaining a CPA of $400 or less.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-approach\">Approach<\/h2>\n\n\n\n<p>To support the marketer\u2019s existing efforts and maximize campaign efficiency, the Perform<sup>[cb]<\/sup> Outcome Engine launched two targeted PPC campaigns: one for users under 65 seeking life insurance and another for consumers over 65 in the market for health insurance. Leveraging advanced call analytics, the team passed key demographic data, including age and zip code, through the Outcome Engine\u2019s technology, to ensure callers were routed to the correct end-buyer. This process operated in alignment with the marketer\u2019s other lead generation channels, ensuring incremental growth.&nbsp;<\/p>\n\n\n\n<p>The Outcome Engine team further pre-qualified callers by creating audience segments based on age, in-market interest, and search behavior before they entered the interactive voice response (IVR) system. To maintain quality, the Outcome Engine\u2019s in-house compliance team conducted manual checks on call recordings, ensuring all calls met the marketer\u2019s stringent criteria. This robust process allowed the marketer to grow their paid call volume alongside their established strategies.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results<\/h2>\n\n\n\n<p>Over the course of the campaign, the insurance marketer was able to drive more than 14,000 paid calls and counting, resulting in a 56% year-over-year revenue increase. The campaign achieved a 51% conversion rate, with inbound calls emerging as the most effective revenue driver. By seamlessly integrating new performance channels alongside the marketer\u2019s ongoing efforts, the Perform<sup>[cb]<\/sup> Outcome Engine delivered measurable success, and the marketer is now scaling the campaign further.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.performcb.com\/get-in-touch\/\">Partner with Perform<sup>[cb]<\/sup><\/a> to drive targeted growth and enhance your acquisition strategy by integrating new performance channels alongside your existing campaigns.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"An insurance marketer drove growth through targeted campaigns across previously untapped performance channels.","protected":false},"featured_media":29735,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"case_study_cat":[7358,8163],"case-study-tag":[8155],"case-study-outcome-type":[8158],"class_list":["post-29734","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_cat-financial","case_study_cat-insurance","case-study-tag-outcome-engine","case-study-outcome-type-calls"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pay-Per-Call Channels Drive Growth for Insurance Marketer<\/title>\n<meta name=\"description\" content=\"An insurance marketer drove growth through targeted campaigns across previously untapped performance channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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