{"id":29758,"date":"2021-12-15T12:19:10","date_gmt":"2021-12-15T17:19:10","guid":{"rendered":"https:\/\/www.performcb.com\/?p=29758"},"modified":"2026-04-16T17:19:11","modified_gmt":"2026-04-16T21:19:11","slug":"pay-per-call-quality-lead-gen-that-complements-existing-channels","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/pay-per-call-quality-lead-gen-that-complements-existing-channels\/","title":{"rendered":"Pay Per Call: Quality Lead Generation That Complements Existing Channels"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a631f2de0300\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #58595b;color:#58595b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #58595b;color:#58595b\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a631f2de0300\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.performcb.com\/content-hub\/pay-per-call-quality-lead-gen-that-complements-existing-channels\/#Increasing_Lead_Call_Quality\" >Increasing Lead &amp; Call Quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.performcb.com\/content-hub\/pay-per-call-quality-lead-gen-that-complements-existing-channels\/#Achieve_Massive_Scale_Without_Sacrificing_Strategy\" >Achieve Massive Scale Without Sacrificing Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.performcb.com\/content-hub\/pay-per-call-quality-lead-gen-that-complements-existing-channels\/#Running_PPC_on_a_Performance_Model\" >Running PPC on a Performance Model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.performcb.com\/content-hub\/pay-per-call-quality-lead-gen-that-complements-existing-channels\/#Optimize_Lead_Generation_Without_Replacing_Existing_Channels\" >Optimize Lead Generation Without Replacing Existing Channels<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Pay-per-call (PPC) is a high-impact customer acquisition channel in which marketers generate sales call leads. Despite its proven benefits, some marketers shy away from PPC due to its perceived complexity. However, when integrated alongside your existing channels, PPC can create a complementary revenue stream without disrupting your current strategy.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With PPC, marketers can engage the <a href=\"https:\/\/www.ringpartner.com\/blog\/the-value-of-pay-per-call-in-2021\/\">60% of customers<\/a> who prefer to connect over the phone before making a purchase. This approach is particularly successful in high-intent verticals\u2014such as finance, healthcare, and insurance\u2014where phone interactions can convert at <a href=\"http:\/\/www.biakelsey.com\/pdf\/biakelsey-sponsored-research-bandwidth-report.pdf\">10-12 times the rate<\/a> of other lead types.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-increasing-lead-call-quality\"><span class=\"ez-toc-section\" id=\"Increasing_Lead_Call_Quality\"><\/span><strong>Increasing Lead &amp; Call Quality<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For consumers who pick up the phone, the intent to purchase is often immediate. By integrating PPC into your marketing mix, you can enhance the quality of these high-intent interactions. This strategy doesn&#8217;t replace your current efforts; instead, it works alongside them to amplify results.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With a trusted PPC partner, marketers can optimize their campaigns by analyzing campaign data in real-time and making adjustments to continually improve lead quality. At Perform<sup>[cb]<\/sup>, you\u2019d receive a tailored campaign approach to meet your specific goals, including demographics, location, call duration, and Interactive Voice Response (IVR) systems to pre-qualify leads before transferring them. This ensures the channels for your campaigns target only on high-intent callers who align with your existing campaign objectives.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For example, a leading auto insurance marketer complemented their current efforts with a PPC campaign by implementing an evergreen Google Ads account, which<a href=\"https:\/\/www.performcb.com\/case-studies\/auto-insurance-brand-drives-54-percent-conversion-rate-increase\/\"> increased their conversion rate by 54%<\/a> without interrupting their existing marketing channels.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-achieve-massive-scale-with-pay-per-call\"><span class=\"ez-toc-section\" id=\"Achieve_Massive_Scale_Without_Sacrificing_Strategy\"><\/span><strong>Achieve Massive Scale Without Sacrificing Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>By leveraging keyword bidding and optimization on platforms like Google Ads, PPC campaigns can connect new customers to your brand while preserving the integrity of your existing marketing efforts.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For instance, through strategic keyword bidding, an auto insurance marketer\u2019s campaigns generated <a href=\"https:\/\/www.performcb.com\/case-studies\/study\/auto-insurance-brand-drives-54-percent-conversion-rate-increase\/\">over 50,000 new policy calls within a single quarter<\/a> &#8211; all while integrating seamlessly with their other marketing channels. By aligning PPC campaigns with seasonal peaks and customer behavior trends, marketers can drive results where and when they matter most, amplifying their ROI.\u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Keyword bidding and optimization aren\u2019t the only way to leverage new customer acquisition &#8211; you can add new high performing pay per call channels to your current marketing strategy without interrupting your existing efforts. Take a look at some of the top performing PPC channels:&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search Engines:<\/strong> Paid search ads with click-to-call functionality&nbsp;<\/li>\n\n\n\n<li><strong>Social Media:<\/strong> Ads on platforms like Facebook and Instagram with direct call options&nbsp;<\/li>\n\n\n\n<li><strong>Display Networks:<\/strong> Banner ads with embedded phone numbers&nbsp;<\/li>\n\n\n\n<li><strong>Email &amp; SMS Marketing:<\/strong> Including phone numbers for direct calls&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-running-ppc-on-a-performance-model\"><span class=\"ez-toc-section\" id=\"Running_PPC_on_a_Performance_Model\"><\/span><strong>Running PPC on a Performance Model<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Unlike traditional models, pay-per-call on a performance basis ensures you only pay for calls that convert. This means your budget is maximized, saving both time and money. Integrating PPC campaigns alongside your current channels provides an efficient way to target high-quality leads without reallocating existing resources.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For example, inbound PPC campaigns drive targeted consumers directly to your business, while outbound campaigns allow you to proactively engage qualified leads. Either way, you maintain control of your current strategies while benefiting from incremental growth.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-use-pay-per-call-to-optimize-lead-generation\"><span class=\"ez-toc-section\" id=\"Optimize_Lead_Generation_Without_Replacing_Existing_Channels\"><\/span><strong><strong>Optimize Lead Generation Without Replacing Existing Channels<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pay-per-call doesn\u2019t require an overhaul of your current marketing strategy. Instead, it enhances what you\u2019re already doing, providing additional insights, scaling your reach, and boosting lead quality. By working alongside your existing channels, PPC ensures a cohesive approach to customer acquisition.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Interested in scaling your lead generation efforts without disrupting your current campaigns? <a href=\"https:\/\/www.performcb.com\/get-in-touch\/\">Connect with the team today<\/a> to learn how pay-per-call on a performance model can work for you.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Discover how pay-per-call campaigns can scale high-quality lead generation while seamlessly complementing your existing marketing efforts.","protected":false},"author":55,"featured_media":29840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[553,1402,7453,13],"tags":[43,76,7651,7953,7619,1408,7643,7954],"class_list":["post-29758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-blog","category-all","category-featured","tag-affiliate","tag-affiliate-marketing","tag-lead-generation","tag-pay-per-call","tag-performcb","tag-performance-marketing","tag-performance-marketing-network-technology","tag-ppc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pay Per Call: Lead Gen That Complements Existing Channels<\/title>\n<meta name=\"description\" content=\"Discover how pay-per-call campaigns can scale 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