{"id":30470,"date":"2022-02-03T17:17:46","date_gmt":"2022-02-03T22:17:46","guid":{"rendered":"https:\/\/www.performcb.com\/?post_type=case_studies&#038;p=30470"},"modified":"2026-04-21T04:49:44","modified_gmt":"2026-04-21T08:49:44","slug":"babbel-increases-orders-130-percent-with-first-click-strategy","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/babbel-increases-orders-130-percent-with-first-click-strategy\/","title":{"rendered":"Babbel Increases Orders by 130% with New First Click Attribution Model"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-outcomes\">Outcomes<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-3-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">130% Increase in Incremental Orders YoY<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">24% Decrease in CPA YoY<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">14% Increase in Revenue YoY<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-objective\">Objective<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.performcb.com\/agency\/clients\/babbel-affiliate-program\/\">Babbel<\/a>, the world\u2019s first language learning app, was looking to incrementally increase sales ahead of Q4 with Perform<sup>[cb]<\/sup>. In an effort to achieve this incrementality, Babbel wanted to focus solely on top-performing publishers throughout the entire buyer\u2019s funnel. The Agency team planned to strategize with Babbel to execute a first click attribution strategy across their affiliate program.&nbsp;<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-approach\">Approach<\/h2>\n\n\n\n<p>In Q3, Perform<sup>[cb]<\/sup> migrated Babbel\u2019s affiliate program to Impact in an effort to implement a new first click attribution model across their program. Babbel\u2019s prior tracking platform lacked first click solutions, which is why Perform<sup>[cb]<\/sup> sought to test and optimize with this fairly new feature within Impact. The team knew this transition had to begin in early Q3 to give publishers ample time to complete the migration prior to Q4.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Being one of the first agencies to test this first click solution with Impact, the Perform<sup>[cb]<\/sup> team focused efforts and spend towards those partners that were driving high incrementality. This was done based on actionable data acquired through the new first click model with Impact, rather than the historical full-funnel affiliate approach.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results-1\">Results<\/h2>\n\n\n\n<p>By utilizing Impact\u2019s detailed first click tracking capabilities to optimize payouts and pivot budgets, Perform<sup style=\"\">[cb]<\/sup> was able to drive a 130% increase in incremental orders for Babbel year-over-year. As a result of implementing the first click strategy, Babbel achieved a 24% decrease in their cost-per-acquisition (CPA). With a 14% increase in revenue that is trending to continue into the following year, Babbel plans to continue testing this first click model with Perform<sup style=\"\">[cb]<\/sup>.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Babbel, the world\u2019s first language learning app, increased orders by 130% at Perform[cb] with first click strategy. Want in on the success secrets? ","protected":false},"featured_media":30472,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"case_study_cat":[7895,8164],"case-study-tag":[8154],"case-study-outcome-type":[8157],"class_list":["post-30470","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_cat-entertainment-and-lifestyle","case_study_cat-lifestyle","case-study-tag-agency","case-study-outcome-type-mobile-apps"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Babbel Increases Orders by 130% with First Click Strategy<\/title>\n<meta name=\"description\" content=\"Babbel, the world\u2019s first language learning app, increased orders by 130% with a first-click strategy. Learn how at Perform[cb] Agency can do the same for you!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.performcb.com\/case-studies\/study\/babbel-increases-orders-130-percent-with-first-click-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Babbel Increases Orders by 130% with First Click Strategy\" \/>\n<meta property=\"og:description\" content=\"Babbel, the world\u2019s first language learning app, increased orders by 130% with a first-click strategy. 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