{"id":30837,"date":"2022-03-11T17:05:46","date_gmt":"2022-03-11T22:05:46","guid":{"rendered":"https:\/\/www.performcb.com\/?post_type=case_studies&#038;p=30837"},"modified":"2026-04-21T04:49:39","modified_gmt":"2026-04-21T08:49:39","slug":"popular-banking-app-increases-new-users-by-233-in-one-month","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/popular-banking-app-increases-new-users-by-233-in-one-month\/","title":{"rendered":"Banking App Unlocks New Channels, Achieves 233% Growth in iOS User Acquisition"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-outcomes\">Outcomes<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-3-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">233% Increase in New User Volume in One Month<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">500+ iOS App Installs Driven per Day<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">15,000+ App Registrations in Two Months<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-objective\">Objective<\/h2>\n\n\n\n<p>A popular banking app partnered with Perform<sup>[cb]<\/sup>\u2019s Outcome Engine to expand its iOS user base, having already dedicated significant resources to Android traffic. The marketer sought to efficiently scale iOS app installs while driving valuable post-install events, such as app registrations and subscriptions, to fuel overall growth.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-approach\">Approach<\/h2>\n\n\n\n<p>Recognizing the limitations of the marketer\u2019s existing mobile measurement partner (MMP), which restricted attribution for iOS without SKAN traffic, Perform<sup>[cb]<\/sup> worked with them to integrate Adjust to ensure accurate measurement and optimization. This allowed the Outcome Engine team to focus on scaling iOS traffic without impacting Android performance.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>By onboarding proven display partners within the finance vertical, Perform<sup>[cb]<\/sup> helped the banking app access previously untapped, high-quality traffic sources. Leveraging the Outcome Engine\u2019s advanced targeting capabilities, the team identified and scaled qualified users across these new channels, driving measurable growth for the app. The team strategically optimized for post-install events to ensure campaign efficiency while maintaining the marketer\u2019s CPI goals.&nbsp;<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results-1\">Results<\/h2>\n\n\n\n<p>Within two months, this banking app experienced a dramatic increase in user acquisition, growing from 150 to over 500 daily iOS installs. By introducing a new MMP and tapping into incremental channels, the campaign delivered more than 15,000 app registrations and over 2,000 subscriptions. The marketer saw a 233% increase in new user volume on iOS in just one month, exceeding campaign goals and KPIs.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>By seamlessly integrating with the marketer\u2019s existing strategies while unlocking new opportunities for growth, Perform<sup>[cb]<\/sup> demonstrated the power of a performance-based approach in scaling customer acquisition.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Looking to scale app installs and post-install events through untapped performance-based channels? <a href=\"https:\/\/www.performcb.com\/get-in-touch\/\">Contact Perform<sup>[cb]<\/sup><\/a> today to start driving measurable growth for your brand.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"A leading banking app unlocks new channels, achieves 233% growth in user acquisition in one month with Perform[cb]. ","protected":false},"featured_media":30838,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"case_study_cat":[7358,8165],"case-study-tag":[8155],"case-study-outcome-type":[8157],"class_list":["post-30837","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_cat-financial","case_study_cat-personal-finance","case-study-tag-outcome-engine","case-study-outcome-type-mobile-apps"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Banking App Unlocks New Channels, Sees 233% Growth in Users<\/title>\n<meta name=\"description\" content=\"A leading banking app unlocks new channels, achieves 233% growth in user acquisition in one month with Perform[cb]&#039;s Outcome Engine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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