{"id":30852,"date":"2022-03-14T10:02:05","date_gmt":"2022-03-14T14:02:05","guid":{"rendered":"https:\/\/www.performcb.com\/?page_id=30852"},"modified":"2026-04-21T04:50:05","modified_gmt":"2026-04-21T08:50:05","slug":"increasing-lead-generation-pay-per-call-marketing","status":"publish","type":"page","link":"https:\/\/www.performcb.com\/increasing-lead-generation-pay-per-call-marketing\/","title":{"rendered":"A Guide to Increasing Lead Generation with Pay Per Call Marketing"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-marketers-pillar ppc-pillar\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-what-is-pay-per-call-ppc\">What is Pay Per Call (PPC)?<\/h2>\n\n\n\n<p>Pay per call (PPC) is an advertising model in which affiliates connect marketers with qualified inbound calls from consumers who are ready to convert. Also referred to as \u201cClick to Call\u201d, PPC is most commonly run on a performance model with marketers paying only for qualified calls.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-style-grayed-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-blue-color has-text-color\" id=\"h-84\">84%<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Of marketers report phone calls having higher conversion rates with larger average order values (AOV) compared to other forms of engagement.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.invoca.com\/blog\/home-services-marketing-stats\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-blue-color has-text-color\" id=\"h-1-trillion\">$1 Trillion<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Phone calls are expected to influence over $1 trillion in U.S. consumer spending this year.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><br><a href=\"https:\/\/www.invoca.com\/blog\/home-services-marketing-stats\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-blue-color has-text-color\" id=\"h-60\">60%<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Of people prefer to contact the business and talk to a real person over the phone after finding them online to get their questions answered quickly.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.ringpartner.com\/blog\/the-value-of-pay-per-call-in-2021\/\">Source<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-style-marketers-pillar\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-how-does-pay-per-call-work\">How Does Pay Per Call Work?<\/h2>\n\n\n\n<p>For marketers who already receive a high influx of calls from prospective customers, it would be wise to invest in a PPC strategy. By capitalizing on consumers\u2019 strong purchase intent through PPC, marketers will have the ability to unlock higher quality calls and even more conversions.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div id=\"grey-pro-tip-block-block_724d285f2dfda99ad2b77c2b3f6f903a\" class=\"blue-pro-tip-block with-title lozad\"\n     style=\"background-color:#25c0d5; color:#ffffff;\">\n    <div class=\"pro-tip-block-header\">\n        <div class=\"label\">\n                            <i class=\"fa fa-lightbulb-o\" aria-hidden=\"true\"><\/i>\n                <div>Acquire More Qualified Leads<\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"pro-tip-block-content\"><p>And don&#8217;t pay for any advertising until your calls convert.<\/p>\n<\/div>\n    <div class=\"landing-ads-button\">\n     \n        <button class=\"btn btn-primary getInTouchBottom\" aria-label=\"Download Now button\"><span>Get in Touch<\/span>\n        <\/button>\n        <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-marketers-pillar\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-how-to-achieve-pay-per-call-success-by-vertical\">How to Achieve Pay Per Call Success by Vertical<\/h2>\n\n\n\n<p>As businesses continue to shift to a digital model, the need for human connection has become even more prominent. The most successful PPC verticals are those with high-intent customers: insurance, finance, and home services, as well as those that offer complex products or services. These verticals offer high-consideration products or services where customers typically require a human touch over the phone before they make a purchase online.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/03\/09162243\/Headphones.png\" alt=\"\" class=\"wp-image-21680\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-style-columns-media-text blue-bullets is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/03\/09162555\/Group-5.png\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/03\/09162555\/Group-5.png\" alt=\"\" class=\"wp-image-21684\"\/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<h3 class=\"wp-block-heading\" id=\"h-insurance\"><strong>Insurance<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The insurance vertical has historically seen strong success using the pay per call model as this industry offers services to mitigate potential risk for all facets of life &#8211; a tough choice for consumers to make without first speaking to a representative over the phone.\n<ul class=\"wp-block-list\">\n<li>The insurance vertical encompasses many markets, including health, life, auto, and medicare.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Insurance marketers must take into account their peak seasonality, as this can be a big impact on conversions. For example, the health insurance industry is busiest during open enrollment in November and December &#8211; marketers should optimize their PPC strategy well in advance to capitalize on this consumer demand.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n<div id=\"grey-pro-tip-block-block_b6387239d786eab1ab6c0936aa85c663\" class=\"blue-pro-tip-block lozad\"\n     style=\"background-color:#25c0d5; color:#ffffff;\">\n    <div class=\"pro-tip-block-header\">\n        <div class=\"label\">\n                            <i class=\"fa fa-lightbulb-o\" aria-hidden=\"true\"><\/i>\n                        <div>Pro Tip:<\/div>\n        <\/div>\n    <\/div>\n    <div class=\"pro-tip-block-content\"><p>Have you considered launching an evergreen Google Ads account? By testing and optimizing your brand\u2019s keywords, you can drive more calls to your business in no time. Learn how a leading auto insurance marketer put this strategy to the test, generating 32,418 new calls with an average duration of 13 minutes quarter-over-quarter in our <a href=\"https:\/\/links.performcb.com\/2022-digital-marketing-trends-guide\"><strong>2022 Digital Trends Guide<\/strong><\/a>.<\/p>\n<\/div>\n    <div class=\"landing-ads-button\">\n         \n            <button class=\"btn btn-primary getInTouchBottom\" aria-label=\"Download Now button\"><span>Learn More<\/span>\n            <\/button>\n            <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-style-columns-media-text blue-bullets is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/03\/09163313\/Group-4.png\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/03\/09163313\/Group-4.png\" alt=\"\" class=\"wp-image-21694\"\/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<h3 class=\"wp-block-heading\" id=\"h-finance\"><strong>Finance<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The finance vertical continues to experience growth using pay per call, as consumer demand for financial services exponentially increases.<\/li>\n\n\n\n<li>According to a <a href=\"https:\/\/wallethub.com\/edu\/cc\/credit-card-debt-study\/24400\" target=\"_blank\" rel=\"noreferrer noopener\">recent study by WalletHub<\/a>, the average U.S. household\u2019s credit card debt is $8,006. In Q3 2021, <a href=\"https:\/\/www.newyorkfed.org\/microeconomics\/hhdc\" target=\"_blank\" rel=\"noreferrer noopener\">total household debt increased to $15.24 trillion<\/a> based on recent findings by the Federal Reserve Bank of New York.<\/li>\n\n\n\n<li>In an effort to remedy this, credit repair and debt consolidation have become go-to options for consumers looking to improve their financial stability.<\/li>\n\n\n\n<li>Credit monitoring, debt relief, and mortgage ads can oftentimes be mistaken for fraud, meaning that many interested consumers may prefer to speak to a representative over the phone before entrusting their finances to a service provider.<\/li>\n\n\n\n<li>PPC campaigns can drive eager customers to connect over the phone as they search for trustworthy and reliable financial services. <\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-style-columns-media-text blue-bullets is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/03\/09163555\/Group-3.png\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/03\/09163555\/Group-3.png\" alt=\"\" class=\"wp-image-21697\"\/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<h3 class=\"wp-block-heading\" id=\"h-home-services\"><strong>Home Services<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Home services can range from pest control, appliance repair, internet, home security, lawn care, and more.<\/li>\n\n\n\n<li>Many home service requests are urgent or take consideration. Consumers prefer to speak to a live agent to make appointments, get quotes, and hire, rather than fill out an online form &#8211; this is where the power of pay per call comes into play.<\/li>\n\n\n\n<li>Home service marketers can further optimize their pay per call strategy by continually collecting campaign data &#8211; what keywords convert the best? Is location a factor for consumers? Should you use interactive voice response (IVR) technology?<\/li>\n\n\n\n<li>The global home services vertical is <a href=\"https:\/\/www.verifiedmarketresearch.com\/product\/global-home-service-market-size-and-forecast-to-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">expected to grow 18.91% per year<\/a> through 2026. Though many providers faced hardships at the onset of Covid-19, the industry has since rebounded.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-style-columns-media-text blue-bullets is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/03\/09163756\/Group-2.png\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/03\/09163756\/Group-2.png\" alt=\"\" class=\"wp-image-21701\"\/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<h3 class=\"wp-block-heading\" id=\"h-legal-warranty\"><strong>Legal &amp; Warranty<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>According to a study conducted by iLawyerMarketing, <a href=\"https:\/\/www.ilawyermarketing.com\/new-study-how-consumers-choose-lawyers-online-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">84% of people<\/a> said they would prefer to talk to at least three law firms over the phone before deciding on which one to hire.<\/li>\n\n\n\n<li>For marketers that offer legal services such as auto warranty, personal injury, marital resolutions, and DUI defense, PPC can be a valuable channel to invest in.<\/li>\n\n\n\n<li>Prospective clients call with questions on legal aid or to request a consultation. Service providers then have an opportunity to connect with these consumers to answer questions and give additional information immediately over the phone.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n<div id=\"grey-pro-tip-block-block_30490152c48ea5017aa6e8a5540e890d\" class=\"blue-pro-tip-block lozad\"\n     style=\"background-color:#25c0d5; color:#ffffff;\">\n    <div class=\"pro-tip-block-header\">\n        <div class=\"label\">\n                            <i class=\"fa fa-lightbulb-o\" aria-hidden=\"true\"><\/i>\n                        <div>Pro Tip:<\/div>\n        <\/div>\n    <\/div>\n    <div class=\"pro-tip-block-content\"><p>Did you know <strong>calls are 10 to 12 times more likely to convert<\/strong> than other lead types? If you\u2019re interested in driving more leads to your business via pay per call on a performance model, <a href=\"https:\/\/www.performcb.com\/leader-in-cpa-customer-acquisition\/\"><strong>reach out<\/strong><\/a> to our team of customer acquisition experts today.<\/p>\n<\/div>\n    <div class=\"landing-ads-button\">\n         \n            <button class=\"btn btn-primary getInTouchBottom\" aria-label=\"Download Now button\"><span>Get in Touch<\/span>\n            <\/button>\n            <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-three-columns blured-image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" id=\"h-six-steps-to-getting-started-with-pay-per-call\" style=\"color:#515254\">Six Steps to Getting Started <br>with Pay Per Call<br><\/h2>\n\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-style-turquoise-box\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/03\/09164508\/Vector-Smart-Object.png\" alt=\"\" class=\"wp-image-21711\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-what-is-a-pay-per-call-ppc-network\">What is a Pay Per Call (PPC) Network?<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">A pay per call network is a company that manages call campaigns on behalf of a marketer (advertisers, brands, or managing agencies) and works with affiliates to generate calls with interested, qualified buyers. With the right pay per call network, marketers will be seamlessly connected with high-intent callers to successfully reach untapped ROI.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-style-marketers-pillar blue-bullets\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-benefits-of-a-pay-per-call-network\">What Are the Benefits of a Pay Per Call Network?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase reach and call volume<\/li>\n\n\n\n<li>Drive more conversions while simultaneously eliminating risk of fraud<\/li>\n\n\n\n<li>Gain access to a wide range of well-vetted <a class=\"wpil_keyword_link \" href=\"https:\/\/www.performcb.com\/affiliate-partners\/\" title=\"affiliates\" data-wpil-keyword-link=\"linked\">affiliates<\/a> and call sources<\/li>\n\n\n\n<li>Expand distribution to drive inbound and outbound calls across multiple channels<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/03\/09165538\/Art.png\" alt=\"\" class=\"wp-image-21718\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-style-three-columns blue-bullets columns-mobile\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/03\/09170315\/choose.png\" alt=\"\" class=\"wp-image-21724\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-how-to-choose-a-pay-per-call-network\">How to Choose a Pay Per Call Network<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Whether you\u2019re looking to run your first pay per call campaign or switch to a new network, there are many factors to consider when shopping for a pay per call network.<\/li>\n\n\n\n<li>When evaluating your pay per call partner, look for a network that has an extensive tracking platform, a rigorous publisher vetting process, and a proven track record of generating high-quality, compliant calls in your industry at scale.<\/li>\n\n\n\n<li>If you\u2019re ready to begin driving qualified calls to your business, learn more about the top qualities to look for when <a href=\"https:\/\/www.performcb.com\/content-hub\/how-to-choose-best-pay-per-call-partner\/\" target=\"_blank\" rel=\"noreferrer noopener\">choosing a pay per call network<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-style-marketers-pillar blue-bullets\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-how-to-enforce-pay-per-call-compliance\">How to Enforce Pay Per Call Compliance?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>While <a href=\"https:\/\/www.performcb.com\/the-role-of-ad-fraud-in-digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">bots and ad fraud<\/a> may feel inevitable at times, there are preventative measures marketers can take to make sure pay per call campaigns are set for success.<\/li>\n\n\n\n<li>With fraudsters projected to steal an estimated <a href=\"https:\/\/www.businessofapps.com\/ads\/ad-fraud\/research\/ad-fraud-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">$87B in ad spend by 2022<\/a>, PPC marketers must ensure their offers are secured prior to launching and monitored throughout the lifecycle of the campaign.<\/li>\n\n\n\n<li>Strict compliance practices must be established early, enforced regularly, and monitored constantly. Factors to consider when reviewing PPC campaigns for compliance include: analyzing call sources regularly, proactively reviewing affiliate partner creatives, and monitoring call traffic for any potential outliers.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/03\/09170649\/enforce.png\" alt=\"This image has an empty alt attribute; its file name is enforce.png\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div id=\"grey-pro-tip-block-block_26134ac6631c4e264f11704c91595121\" class=\"blue-pro-tip-block lozad\"\n     style=\"background-color:#25c0d5; color:#ffffff;\">\n    <div class=\"pro-tip-block-header\">\n        <div class=\"label\">\n                            <i class=\"fa fa-lightbulb-o\" aria-hidden=\"true\"><\/i>\n                        <div>Pro Tip:<\/div>\n        <\/div>\n    <\/div>\n    <div class=\"pro-tip-block-content\"><p><a href=\"https:\/\/www.performcb.com\/content-hub\/increase-lead-gen-quality-with-pay-per-call-compliance\/\"><strong>At Perform[cb], our in-house compliance team provides<\/strong><\/a> an additional layer of protection for all marketers running PPC campaigns with 24\/7 monitoring. With our Call Keyword Review technology and affiliate creative pre-approval process, marketers can spend less time worrying and more time on campaign optimizations.<\/p>\n<\/div>\n    <div class=\"landing-ads-button\">\n         \n            <button class=\"btn btn-primary getInTouchBottom\" aria-label=\"Download Now button\"><span>LEARN MORE<\/span>\n            <\/button>\n            <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-three-columns blue-bullets columns-mobile\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/03\/09171439\/ROI-Art.png\" alt=\"\" class=\"wp-image-21741\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-ready-to-drive-roi\">Ready to Drive ROI?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Successful pay per call marketing requires strong communication and trust between marketers, networks, and affiliates.<\/li>\n\n\n\n<li>At Perform<sup>[cb]<\/sup>, we connect marketers with only the top affiliate partners to drive consistent volume of highly qualified inbound and outbound call leads. With the help of our in-house Compliance team, marketers can feel at ease knowing their call leads are proactively screened and monitored for quality assurance.<\/li>\n\n\n\n<li>If you\u2019re ready to take your PPC strategy to the next level, <a href=\"https:\/\/www.performcb.com\/leader-in-cpa-customer-acquisition\/\" target=\"_blank\" rel=\"noreferrer noopener\">reach out to our team of lead generation specialists<\/a> today.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"What is Pay Per Call (PPC)? Pay per call (PPC) is an advertising model in which affiliates connect marketers with qualified inbound calls from consumers who are&#8230;","protected":false},"author":55,"featured_media":0,"parent":0,"menu_order":32,"comment_status":"closed","ping_status":"closed","template":"ppc-pillar-page.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-30852","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pay Per Call Marketing | Increase High-Quality Lead Generation<\/title>\n<meta name=\"description\" content=\"Pay Per Call Marketing. 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