{"id":31437,"date":"2022-04-29T07:40:51","date_gmt":"2022-04-29T11:40:51","guid":{"rendered":"https:\/\/www.performcb.com\/?page_id=31437"},"modified":"2026-04-29T14:26:16","modified_gmt":"2026-04-29T18:26:16","slug":"mobile-marketing","status":"publish","type":"page","link":"https:\/\/www.performcb.com\/mobile-marketing\/","title":{"rendered":"Mobile User Acquisition: The App Developer\u2019s Complete Guide to Mobile Marketing"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-marketers-pillar\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-what-is-mobile-marketing\">What is Mobile Marketing?<\/h2>\n\n\n\n<p>Mobile marketing refers to the practice of interacting with mobile users throughout their entire lifecycle. This is achieved by consistently engaging with app users throughout the acquisition, activation, and retention stages of the user\u2019s funnel. Mobile marketers can take advantage of multi-channel digital marketing strategies to target, reach, engage, and convert users on smartphones, tablets, and other mobile devices.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-style-grayed-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-blue-color has-text-color\" id=\"h-50\">50%<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Mobile marketing will account for <a href=\"https:\/\/www.digitalexaminer.com\/mobile-marketing-statistics\/\">more than 50% of global ad spend<\/a> in 2022, overtaking desktop and traditional web outlets<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.digitalexaminer.com\/mobile-marketing-statistics\/\">Source<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-blue-color has-text-color\" id=\"h-170b\">$170B<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Consumers spent an all-time high of <a href=\"https:\/\/www.appannie.com\/en\/go\/state-of-mobile-2022\/-2021\/\">$170B worldwide<\/a> across the major app stores in 2021, a 30% increase over 2020<\/p>\n\n\n\n<p class=\"has-text-align-center\"><br><a href=\"https:\/\/www.appannie.com\/en\/go\/state-of-mobile-2022\/-2021\/\">Source<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-blue-color has-text-color\" id=\"h-93\">93%<\/h2>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.slideshare.net\/DataReportal\/digital-2022-global-overview-report-january-2022-v02\" target=\"_blank\" rel=\"noreferrer noopener\">93% of screentime<\/a> spent on mobile devices is spent using mobile apps<\/p>\n\n\n\n<p class=\"has-text-align-center\"><br><br><a href=\"https:\/\/www.slideshare.net\/DataReportal\/digital-2022-global-overview-report-january-2022-v02\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-style-marketers-pillar texture-block\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center custom-h2\" id=\"h-3-stages-of-the-mobile-user-lifecycle\">3 Stages of The Mobile User Lifecycle<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top ppc-pillar-list\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-text-align-left has-orange-color has-text-color\" id=\"testing-hisjsnb\"><strong>1. Acquisition<\/strong><\/h3>\n\n\n\n<p>During the user acquisition stage, mobile marketers will need to drive installs and engage new users by encouraging interaction within their <a href=\"https:\/\/www.performcb.com\/mobile-marketing\/\">mobile app<\/a>. Interaction, and ultimately conversion, can be achieved by employing a variety of distribution methods including social media, search, display, in-app promotions, app store optimization (ASO) campaigns, and more.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n<div id=\"grey-pro-tip-block-block_ea0d8c42df8229f4340f729ad027eaff\" class=\"blue-pro-tip-block with-title lozad\"\n     style=\"background-color:#25c0d5; color:#ffffff;\">\n    <div class=\"pro-tip-block-header\">\n        <div class=\"label\">\n                            <i class=\"fa fa-lightbulb-o\" aria-hidden=\"true\"><\/i>\n                <div>Install Insights:<\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"pro-tip-block-content\"><p>Perform[cb] worked with Acorns to develop a new user acquisition strategy, which resulted in a <a href=\"https:\/\/www.performcb.com\/case-studies\/study\/acorns-app-increases-installs-in-6-months\/\">52x increase in installs<\/a>. Contact Perform[cb]\u2019s team of mobile marketing experts to increase your new user acquisition now.<\/p>\n<\/div>\n    <div class=\"landing-ads-button\">\n     \n        <button class=\"btn btn-primary getInTouchBottom\" aria-label=\"Download Now button\"><span>Contact Us<\/span>\n        <\/button>\n        <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top ppc-pillar-list\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26103241\/activation.png\" alt=\"\" class=\"wp-image-21839 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-text-align-left has-orange-color has-text-color\" id=\"testing-hisjsnb\"><strong>2. Activation<\/strong><\/h3>\n\n\n\n<p>Driving users to install your app is just the tip of the iceberg when it comes to the <a href=\"https:\/\/www.performcb.com\/mobile-marketing\/\">mobile app<\/a> lifecycle. After three days of downloading, <a href=\"https:\/\/www.alphasoftware.com\/blog\/80-of-users-abandon-mobile-apps-fast.-how-to-prevent-it#:~:text=The%20average%20app%20loses%2077,months%2C%2095%25%20are%20gone.\">77% of users<\/a> are likely to abandon a new app. Users tend to install and test multiple apps at once across the same category, so establishing differentiation in the activation stage is important. Strategies such as push notifications, in-app messages, and conversion incentives are just a few ways app marketers can retain new users. With an effective messaging strategy, mobile marketers can remind and demonstrate to users how their app adds value to their lives.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top ppc-pillar-list\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26103312\/retention.png\" alt=\"\" class=\"wp-image-21841 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-text-align-left has-orange-color has-text-color\" id=\"testing-hisjsnb\"><strong>3. Retention<\/strong><\/h3>\n\n\n\n<p>Having a strategic retention strategy is how mobile marketers can keep users engaged, active, and profitable over the long term. Users should be nurtured through personalized user experiences, relevant discounts or coupons, and engaging content. Mobile marketers who proactively engaged with users saw their 90-day retention results <a href=\"https:\/\/www.apptentive.com\/blog\/2021\/03\/23\/2021-app-retention-benchmarks\/\">increase to 48%<\/a> &#8211; double the industry average. Oftentimes marketers put all their focus on the acquisition of new users rather than retention of loyal users, which can result in shortened <a href=\"https:\/\/www.performcb.com\/news\/customer-lifetime-value-is-the-most-important-metric-you-are-ignoring\/\">customer lifetime value<\/a> (CLV) and stunted ROI.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-style-three-columns mobile-pillar-gray\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading\" id=\"h-the-average-consumer-spends-more-than-5-hours-per-day-on-their-smartphone\">The Average Consumer Spends More Than 5 Hours Per Day On Their Smartphone<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Are you taking advantage? Talk to a mobile user acquisition expert today.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill getInTouchBottom\"><a class=\"wp-block-button__link wp-element-button\">Get in Touch<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26103755\/mobile.png\" alt=\"\" class=\"wp-image-21848\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-style-marketers-pillar\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center custom-h2\" id=\"h-mobile-marketing-campaign-types\">Mobile Marketing Campaign Types<\/h2>\n\n\n\n<div class=\"wp-block-columns mobile-pillar-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-display\"><strong>Display<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Display advertising can take a variety of forms, including banners ads, retargeted ads, native ads, social media ads, and geofencing. Depending on your KPIs, mobile <a href=\"https:\/\/www.performcb.com\/content-hub\/how-display-advertising-can-lead-to-affiliate-marketing-success\/\">display advertising<\/a> offers many options for campaign targeting. When running mobile display ads, marketers have the ability to enforce a full-funnel approach to reach users on the go across multiple channels. Learn how Perform<sup>[cb]<\/sup> <a href=\"https:\/\/links.performcb.com\/2022-digital-marketing-trends-guide\">increased new users by 233% in one month<\/a> for a popular banking app after running native display campaigns.\u00a0<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image mobile-pillar-img\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26104352\/display.png\" alt=\"\" class=\"wp-image-21852\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns mobile-pillar-columns reverse is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image mobile-pillar-img\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26104414\/social.png\" alt=\"\" class=\"wp-image-21853\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-social\"><strong>Social<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If your <a href=\"https:\/\/www.performcb.com\/mobile-marketing\/\">mobile marketing<\/a> goals are to increase brand awareness, acquire new users, drive sales, or all of the above, then you need to invest in a strategic social media campaign. Does your ideal user spend most of their time on social media? Do they make purchases through an app or a mobile website? It\u2019s important to invest in the social channels where your ideal audience is searching for your app, product, or service. As a result of the boom in e-commerce and increased social media consumption since 2020, <a href=\"https:\/\/www.insiderintelligence.com\/insights\/social-commerce-brand-trends-marketing-strategies\/\">social commerce spending has risen by 35.8%<\/a> to $36.62 billion over the past year.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-style-marketers-pillar middle-content\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns mobile-pillar-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-in-app-advertising\"><strong>In-App Advertising<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>So you\u2019ve acquired new users, but how can you make sure you retain them? In-app advertising is currently the fastest growing form of mobile advertising on the market, <a href=\"https:\/\/www.marketingdive.com\/ex\/mobilemarketer\/cms\/opinion\/columns\/23348.html#:~:text=In%2Dapplication%20advertising%20is%20currently,billion%20by%20year%2Dend%202020.\">performing 11x better<\/a> than your typical banner ad. Mobile marketers must tailor the relevancy of their in-app ads to avoid creating a disturbance for the user. In-app advertising can take many forms, including in-app banners ads, rewarded video ads, and interstitial ads. Rewarded video ads are an effective way to drive high-quality conversions, as users are encouraged to engage with the ad in exchange for an in-app reward. As a result, this format has some of the highest conversion rates, and it can even help improve brand sentiment.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image mobile-pillar-img\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26160826\/in-app.png\" alt=\"\" class=\"wp-image-21865\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns mobile-pillar-columns reverse is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image mobile-pillar-img\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26161016\/aso.png\" alt=\"\" class=\"wp-image-21868\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-app-store-optimization-aso\"><strong><strong>App Store Optimization (ASO)<\/strong><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.performcb.com\/content-hub\/boost-app-ranking-alongside-established-marketing-channels\/\">App store optimizations (ASO)<\/a> should be routinely integrated into every mobile marketer\u2019s campaign. Have you run A\/B tests to learn what keywords your target audience is searching for? Are you optimizing your App Store listing with a keyword-rich title and description? Are you encouraging users to leave reviews and ratings to make your app more appealing? Just a few advantages of ASO include improving your app\u2019s ranking, scaling consumer reach, driving traffic to your app, and increasing installs.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"grey-pro-tip-block-block_41c404159a5c1a404d9fd638083151f1\" class=\"blue-pro-tip-block lozad\"\n     style=\"background-color:#25c0d5; color:#ffffff;\">\n    <div class=\"pro-tip-block-header\">\n        <div class=\"label\">\n                            <i class=\"fa fa-lightbulb-o\" aria-hidden=\"true\"><\/i>\n                        <div>Pro Tip:<\/div>\n        <\/div>\n    <\/div>\n    <div class=\"pro-tip-block-content\"><p>Learn how Perform[cb] helped a well-known gaming app rank #1 in the app store after running a keyword campaign.<\/p>\n<\/div>\n    <div class=\"landing-ads-button\">\n                    <a href=\"https:\/\/www.performcb.com\/case-studies\/study\/casino-app-drives-traffic-with-new-performance-channels\/\">\n                <button class=\"btn btn-primary\" aria-label=\"Download Now button\"><span>Learn More<\/span>\n                <\/button>\n            <\/a>\n            <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-marketers-pillar middle-content\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns mobile-pillar-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-search\"><strong>Search<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>App discovery doesn\u2019t just happen in the app store. Many users become aware of new apps through a search engine. This is especially prevalent for local apps, as well as dating, tech, and travel categories. <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-search-consumer-behavior-data\/\">92% of people<\/a> who made a Google search on mobile ended up making a purchase or install related to their search. Marketers can improve their mobile search ads in a multitude of ways: use messaging that speaks to the target user, adapt all CTAs for mobile users, offer mobile-specific ad extensions, and make sure ads lead the user to an optimized landing page.nd it can even help improve brand sentiment.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image mobile-pillar-img\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26162006\/search.png\" alt=\"\" class=\"wp-image-21883\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns mobile-pillar-columns reverse is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image mobile-pillar-img\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26161943\/push.png\" alt=\"\" class=\"wp-image-21882\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-push-advertising\"><strong><strong><strong>Push Advertising<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.performcb.com\/content-hub\/app-store-optimization-strategies\/\">App store optimizations (ASO)<\/a> should be routinelyPush advertising has the ability to be highly customizable and personalized to the user, making it both cost-effective and known to drive a high click-through rate (CTR). <a href=\"https:\/\/99firms.com\/blog\/mobile-marketing-statistics\/#gref\">70% of users consider push notifications to be useful<\/a> and 34% of users prefer to receive promotions this way. The most popular types of push advertising include in-app push notifications, mobile web push notifications, and smartwatch push notifications.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"grey-pro-tip-block-block_a3e724c1e766a522653de5d855e648e8\" class=\"blue-pro-tip-block with-title lozad\"\n     style=\"background-color:#25c0d5; color:#ffffff;\">\n    <div class=\"pro-tip-block-header\">\n        <div class=\"label\">\n                            <i class=\"fa fa-lightbulb-o\" aria-hidden=\"true\"><\/i>\n                <div>Push to Perform<\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"pro-tip-block-content\"><p>Interested in growing your user base to increase signups or registrations? Learn how expanding into push advertising with Perform[cb] led a leading entertainment marketer to achieve a 7% install-to-free trial conversion rate.<\/p>\n<\/div>\n    <div class=\"landing-ads-button\">\n            <a href=\"https:\/\/www.performcb.com\/case-studies\/study\/entertainment-app-scales-user-acquisition-with-new-performance-channel\/\">\n            <button class=\"btn btn-primary\" aria-label=\"Download Now button\"><span>Learn More<\/span>\n            <\/button>\n        <\/a>\n        <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-marketers-pillar middle-content\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns mobile-pillar-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-mobile-app-retargeting\"><strong>Mobile App Retargeting<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobile app retargeting ads are meant to target a pool of users who have previously engaged with a brand via mobile web, an app store listing, or in-app ads. The length of time a user stays in the cookie pool will depend on the marketer\u2019s overall KPIs, and typically ranges from seven to 30 days. Mobile retargeting ads are more cost-effective and have been known to drive more lower-funnel conversions &#8211; the best of both worlds. There is a <a href=\"https:\/\/www.businessofapps.com\/insights\/unlocking-user-acquisition-with-mobile-retargeting\/\">62% lower cost<\/a> for mobile app marketers to generate a lead when running retargeting campaigns, and many brands have seen a 50-60% increase in conversion rates when utilizing retargeting.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image mobile-pillar-img\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26163622\/mobileAppTargeting.png\" alt=\"\" class=\"wp-image-21898\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-style-three-columns mobile-pillar-gray\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center custom-h2\" id=\"h-pricing-models-for-mobile-marketing-campaigns\">Pricing Models for Mobile <br>Marketing Campaigns<\/h2>\n\n\n\n<div class=\"wp-block-group is-style-marketers-pillar middle-content\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns mobile-pillar-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>As a mobile marketer, why put your ad dollars towards impressions or clicks when you can run on a performance model and <a href=\"https:\/\/www.mobilemarketingreads.com\/monetize-your-app-on-a-performance-model\/\">only pay for genuine conversions<\/a>? Common pricing models for app marketers include Cost Per Install (CPI) and <a href=\"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/\">Cost Per Engagement<\/a> (CPE). Learn more about <a href=\"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/\">which pricing model is right for your acquisition goals<\/a>.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image mobile-pillar-img\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26170809\/pricingModel1.png\" alt=\"\" class=\"wp-image-21917\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns mobile-pillar-columns reverse is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image mobile-pillar-img\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26171134\/pricingModel2.png\" alt=\"\" class=\"wp-image-21923\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-cost-per-install-cpi\"><strong><strong><strong>Cost per Install (CPI)<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>The <a href=\"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/\">cost per install<\/a> (CPI) pricing model is one of the most widely used for mobile user acquisition campaigns. CPI is perfect for marketers looking to focus on driving installs and acquiring new active users. Learn how Perform<sup>[cb]<\/sup> executed a strategic CPI campaign to drive a <a href=\"https:\/\/www.performcb.com\/case-studies\/study\/car-insurance-app-achieves-mom-growth-with-scalable-user-acquisition-channels\/\">75% increase in new user acquisition<\/a> month-over-month for a leading car insurance app.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div id=\"grey-pro-tip-block-block_3a60f04db3efeddeadf124bd5ffcbc31\" class=\"blue-pro-tip-block lozad\"\n     style=\"background-color:#25c0d5; color:#ffffff;\">\n    <div class=\"pro-tip-block-header\">\n        <div class=\"label\">\n                            <i class=\"fa fa-lightbulb-o\" aria-hidden=\"true\"><\/i>\n                        <div>Pro Tip:<\/div>\n        <\/div>\n    <\/div>\n    <div class=\"pro-tip-block-content\"><p>By dividing the total amount spent on advertising by the total number of new mobile app installs, marketers can determine the cost of acquiring a new user over the course of their CPI campaign. Improve your conversion rates and keep a low CPI with <a href=\"https:\/\/links.performcb.com\/performcb-CPI-manager-download\">Perform[cb]\u2019s CPI Manager<\/a>.<\/p>\n<\/div>\n    <div class=\"landing-ads-button\">\n                    <a href=\"https:\/\/links.performcb.com\/performcb-CPI-manager-download\">\n                <button class=\"btn btn-primary\" aria-label=\"Download Now button\"><span>Download Now<\/span>\n                <\/button>\n            <\/a>\n            <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns mobile-pillar-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-cost-per-engagement-cpe\"><strong>Cost Per Engagement (CPE)<\/strong><\/h3>\n\n\n\n<p>The <a href=\"https:\/\/www.performcb.com\/content-hub\/cpa-pricing-models-explained\/\">cost per engagement<\/a> (CPE) pricing model drives users to interact and engage with a mobile marketer\u2019s app. CPE is most commonly used to increase post-install engagement, including registrations or in-app purchases. CPE campaigns have the ability to be highly targeted, which can increase the overall quality of converting users.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image mobile-pillar-img\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26171453\/cpe.png\" alt=\"\" class=\"wp-image-21927\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-style-marketers-pillar\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-mobile-marketing-network\">What is a Mobile Marketing Network?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.performcb.com\/mobile-marketing\/\">Mobile marketing<\/a> networks, also known as mobile ad networks, work with marketers to construct, execute, optimize, and report on their mobile marketing campaigns. Often partnered with third-party publishers or <a class=\"wpil_keyword_link \" title=\"affiliates\" data-wpil-keyword-link=\"linked\" href=\"https:\/\/www.performcb.com\/affiliate-partners\/\">affiliates<\/a>, these networks serve as a middle point to connect marketers\u2019 offers (promotions) with affiliate partners who will drive traffic to a marketer\u2019s offer. Learn more about <a href=\"https:\/\/www.performcb.com\/content-hub\/finding-performance-user-acquisition-partner-efficient-scale\/\">how to choose the best mobile marketing network<\/a> for your user acquisition needs.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26180145\/mobileMarkeingNetwork.png\" alt=\"\" class=\"wp-image-21931\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-style-marketers-pillar middle-content\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns mobile-pillar-columns reverse is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized mobile-pillar-img\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26181836\/test.png\" alt=\"\" class=\"wp-image-21948\" style=\"width:286px;height:445px\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-mobile-measurement-partner-mmp\">What is a Mobile Measurement Partner (MMP)?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A mobile measurement partner (MMP) is a company that offers tracking services for mobile apps to help measure campaign performance and effectiveness across marketing channels, sources, and networks. Perform<sup>[cb]<\/sup> is a mobile marketing network that offers user acquisition services on a pay-for-results model, and is integrated with the industry\u2019s leading MMPs including Adjust, AppsFlyer, Branch, Kochava, and Singular. Contact our team of mobile marketing experts today to optimize your user acquisition strategy.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button getInTouchBottom\"><a class=\"wp-block-button__link has-white-color has-blue-background-color has-text-color has-background wp-element-button\">GET STARTED<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-style-marketers-pillar\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-mobile-marketing-compliance\">Mobile Marketing Compliance<\/h2>\n\n\n\n<p>Mobile marketers must prioritize <a href=\"https:\/\/www.performcb.com\/the-advertisers-guide-to-marketing-compliance\/\">marketing compliance<\/a> and data privacy. <a href=\"https:\/\/www.performcb.com\/the-advertisers-guide-to-marketing-compliance\/\">Marketing compliance<\/a> not only saves apps from paying financially, but it also drives invaluable user trust. Tactics such as regular campaign monitoring, a cost-per-acquisition model, and employing a wide range of partners can better a mobile marketer\u2019s chances of detecting and protecting against fraudulent activity.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized mobile-pillar-img\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26182152\/test3.png\" alt=\"\" class=\"wp-image-21953\" style=\"width:380px;height:382px\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-style-marketers-pillar middle-content\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns mobile-pillar-columns reverse is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized mobile-pillar-img\"><img decoding=\"async\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26182247\/test2.png\" alt=\"\" class=\"wp-image-21956\" style=\"width:365px;height:436px\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-preventing-ad-fraud-in-mobile-marketing\">Preventing Ad Fraud in Mobile Marketing<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.performcb.com\/the-role-of-ad-fraud-in-digital-marketing\/\">Ad fraud within mobile marketing<\/a> leads to wasted time, loss of ad spend, and inconclusive data. Mobile marketers must implement <a href=\"https:\/\/www.performcb.com\/the-advertisers-guide-to-marketing-compliance\/\">marketing compliance<\/a> practices early in the planning process to avoid becoming a victim of ad fraud. There are many different types of mobile fraud, including fake in-app engagement, click spam, false installs, bad bots, and more. <a href=\"https:\/\/www.performcb.com\/the-role-of-ad-fraud-in-digital-marketing\/\">Learn more<\/a> about how you can proactively shield your app campaigns from mobile ad fraud.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-mobile-expertise\">Mobile Expertise<\/h2>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"logo-carousel-block_3af901d2188d30cc5d459fc40bf08f66\" class=\"logo-carousel-block\">\n                <div class=\"full-width\" style=\"padding-top: 2rem;\">\n            <div class=\"child-section centered industry-recognition\" style=\"max-width: 110rem; margin: 0 auto;\">\n                <div class=\"awards-container\">\n                    <div class=\"clients-content\">\n                                            <div class=\"owl-carousel marketers-landing-logos\" style=\"\">\n                                                    <div class=\"item\">\n                                <div class=\"logo\">\n                                                                        <img fetchpriority=\"high\" style=\"height: 10rem;\" class=\"img-industry lozad\" alt=\"Clients Logo\" data-src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2024\/05\/29101337\/Business-of-Apps-Top-App-Marketing-Companies-2024-300x300.png\" width=\"1080\" height=\"1080\">\n                                    <\/a>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"item\">\n                                <div class=\"logo\">\n                                                                        <img style=\"height: 10rem;\" class=\"img-industry lozad\" alt=\"Clients Logo\" data-src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/12\/14091956\/BoA-Top-Ad-Fraud-Detection-Companies-2020-1.png\" width=\"300\" height=\"200\">\n                                    <\/a>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"item\">\n                                <div class=\"logo\">\n                                                                        <img style=\"height: 10rem;\" class=\"img-industry lozad\" alt=\"Clients Logo\" data-src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/12\/14091954\/BoA-Top-App-Marketing-Companies-2022-1-300x200.png\" width=\"800\" height=\"533\">\n                                    <\/a>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"item\">\n                                <div class=\"logo\">\n                                                                        <img loading=\"lazy\" style=\"height: 10rem;\" class=\"img-industry lozad\" alt=\"Clients Logo\" data-src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/12\/14091947\/BoA-Top-Mobile-Advertising-Companies-2022-1-300x158.png\" width=\"715\" height=\"377\">\n                                    <\/a>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"item\">\n                                <div class=\"logo\">\n                                                                        <img loading=\"lazy\" style=\"height: 10rem;\" class=\"img-industry lozad\" alt=\"Clients Logo\" data-src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/12\/14091949\/BoA-Top-App-Marketing-Companies-2023-1-300x200.jpeg\" width=\"800\" height=\"533\">\n                                    <\/a>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"item\">\n                                <div class=\"logo\">\n                                                                        <img loading=\"lazy\" style=\"height: 10rem;\" class=\"img-industry lozad\" alt=\"Clients Logo\" data-src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/12\/14091941\/BoA-Top-User-Acquisition-Companies-2021-300x157.png\" width=\"1200\" height=\"628\">\n                                    <\/a>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"item\">\n                                <div class=\"logo\">\n                                                                        <img loading=\"lazy\" style=\"height: 10rem;\" class=\"img-industry lozad\" alt=\"Clients Logo\" data-src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/12\/14091948\/BoA-Top-Mobile-Advertising-Companies-2020-1.png\" width=\"300\" height=\"157\">\n                                    <\/a>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"item\">\n                                <div class=\"logo\">\n                                                                        <img loading=\"lazy\" style=\"height: 10rem;\" class=\"img-industry lozad\" alt=\"Clients Logo\" data-src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/12\/14091944\/BoA-Top-User-Acquisition-Companies-2020-300x169.png\" width=\"754\" height=\"424\">\n                                    <\/a>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"item\">\n                                <div class=\"logo\">\n                                                                        <img loading=\"lazy\" style=\"height: 10rem;\" class=\"img-industry lozad\" alt=\"Clients Logo\" data-src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2022\/12\/14091938\/BoA-Top-Ad-Fraud-Prevention-Tools-v2-300x169.png\" width=\"1280\" height=\"720\">\n                                    <\/a>\n                                <\/div>\n                            <\/div>\n                                                <\/div>\n                         \n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n","protected":false},"excerpt":{"rendered":"What is Mobile Marketing? Mobile marketing refers to the practice of interacting with mobile users throughout their entire lifecycle. This is achieved by consistently engaging with app&#8230;","protected":false},"author":55,"featured_media":31892,"parent":0,"menu_order":31,"comment_status":"closed","ping_status":"closed","template":"mobile-pillar-page.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-31437","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile User Acquisition | Complete Guide to Mobile Marketing<\/title>\n<meta name=\"description\" content=\"Learn how you can take advantage of mobile marketing strategies to target, reach, engage, and convert mobile users. 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