{"id":36249,"date":"2023-04-18T16:56:39","date_gmt":"2023-04-18T20:56:39","guid":{"rendered":"https:\/\/www.performcb.com\/?post_type=case_studies&#038;p=36249"},"modified":"2026-04-29T13:25:00","modified_gmt":"2026-04-29T17:25:00","slug":"finance-marketer-secures-274-increase-in-enrollments","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/finance-marketer-secures-274-increase-in-enrollments\/","title":{"rendered":"Finance Marketer Secures 274% Increase in Enrollments with Channel Expansion"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-outcomes\">Outcomes<\/h2>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\"><strong>355% Increase in Revenue YoY<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\"><strong>274% Increase in Enrollments YoY<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\"><strong>74% Increase in Enrollments QoQ<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-objective\">Objective<\/h2>\n\n\n\n<p>A popular financial marketer partnered with Perform<sup>[cb]<\/sup>\u2019s Outcome Engine to increase new consumer enrollments of their credit monitoring and identity theft products on a performance-based model. Being that the financial vertical is fiercely competitive, this marketer was looking to scale alongside their existing efforts to ensure incrementality and acquire even more qualified customers.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-approach\">Approach<\/h2>\n\n\n\n<p>A\/B testing a variety of factors, including landing pages, product bundles, price points, payouts, and sub-ID tracking, allowed the Outcome Engine team to be even more data-driven when optimizing across previously untapped channels. Leveraging PerformSense AI, built-in technology that analyzes 63 billion data points to identify emerging opportunities and determine the highest-value channels, the Outcome Engine pinpointed top-performing sources quickly and efficiently.&nbsp;<\/p>\n\n\n\n<p><br>Perform<sup>[cb]<\/sup>\u2019s in-house compliance team owned all creative reviews which greatly expedited the launch process across new performance channels and allowed the marketer to feel at ease, knowing that their brand standards were a top priority. These efforts resulted in an immediate uptick in new consumer enrollments alongside the financial marketer\u2019s existing campaigns.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results<\/h2>\n\n\n\n<p>By seamlessly complementing the fintech marketer\u2019s existing strategies and uncovering new growth opportunities, the Outcome Engine was able to drive huge growth in enrollments in no time.&nbsp;<br><\/p>\n\n\n\n<p>As a result of strategic A\/B testing, Perform<sup>[cb]<\/sup>\u2019s Outcome Engine optimized the brand\u2019s landing pages to achieve faster loading times, enabling top partners to quickly drive high-quality traffic at scale. By leveraging previously untapped performance channels and implementing rigorous compliance measures, this fintech marketer surpassed their goal of scaling new consumer enrollments, achieving a 74% increase within the first quarter. Looking back year-over-year, the success is even more impressive, with a 355% increase in revenue and a 274% increase in enrollments altogether.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Want results like these for your finance brand? <a href=\"https:\/\/www.performcb.com\/get-in-touch\/#marketer\">Reach out to the Perform<sup>[cb]<\/sup> team of outcome-based marketing experts<\/a> to scale your traffic and exceed your customer acquisition goals today.<\/p>\n\n\n\n<p>Find more <a href=\"https:\/\/www.performcb.com\/content-hub\/case-study-tag\/finance\/\" type=\"link\" id=\"https:\/\/www.performcb.com\/content-hub\/case-study-tag\/finance\/\">Finance Case Studies<\/a> and see what Perform<sup>[cb]<\/sup> can really do.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"A popular financial marketer secures a 355% increase in revenue and a 274% increase in enrollments with strategic channel expansion. Learn more!","protected":false},"featured_media":36250,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"case_study_cat":[7358,8160],"case-study-tag":[8122,8155],"case-study-outcome-type":[8156],"class_list":["post-36249","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_cat-financial","case_study_cat-financial-services","case-study-tag-finance","case-study-tag-outcome-engine","case-study-outcome-type-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Popular Finance Marketer Secures 274% Increase in Enrollments<\/title>\n<meta name=\"description\" content=\"A popular financial marketer secures a 355% increase in revenue and a 274% increase in enrollments with strategic channel expansion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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