{"id":38716,"date":"2024-04-02T16:27:48","date_gmt":"2024-04-02T20:27:48","guid":{"rendered":"https:\/\/www.performcb.com\/?post_type=case_studies&#038;p=38716"},"modified":"2026-04-21T04:49:48","modified_gmt":"2026-04-21T08:49:48","slug":"insurance-marketer-expands-into-untapped-channels","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/insurance-marketer-expands-into-untapped-channels\/","title":{"rendered":"Insurance Marketer Expands into Untapped Channels, Drives 342% Surge in Call Revenue"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-outcomes\">Outcomes<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-3-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">342% Growth in Call Revenue MoM<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">56% Increase in CVR MoM<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">10k+ Billable Calls Generated in the First 8 Months<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-objective\">Objective<\/h2>\n\n\n\n<p>A leading life and finance insurance provider partnered with Perform<sup>[cb]<\/sup>\u2019s Outcome Engine to enhance their lead generation and customer acquisition strategies. At the outset, the marketer\u2019s lead generation approach relied heavily on warm transfer calls &#8211; but, they were hoping to increase volume <em>and<\/em> quality even further. In an effort to ensure they drive more qualified calls that translate into meaningful new policy enrollments, the marketer wanted to take more of an outcome-based approach. The Outcome Engine team saw an opportunity to unlock even greater potential by expanding into new channels to diversify their lead sources.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-approach\">Approach<\/h2>\n\n\n\n<p>To tap into a wider pool of high-intent customers alongside the insurance marketer\u2019s existing efforts, the Outcome Engine team introduced new user experiences across previously untapped lead gen channels: inbound leads (also known as click-to-call) and social. By diversifying traffic sources, the marketer\u2019s customer acquisition campaigns were optimized even further, and could now scale more qualified leads.<br><\/p>\n\n\n\n<p>The Outcome Engine utilizes AI backed by 63 billion data points and advanced precision targeting to efficiently <em>and<\/em> effectively reach the right audience. With this unique capability, the team ensured that the calls generated were aligned with the marketer\u2019s ideal customer profile. Geotargeting and dayparting were implemented using a carefully curated list, excluding underperforming states and continuously optimizing toward top-performing regions, days, and times with the highest likelihood of conversion as the campaign\u2019s dataset grew. This approach allowed us to refine the insurance marketer\u2019s lead generation campaigns by concentrating resources on areas with the highest potential for success, improving efficiency and increasing the likelihood of quality conversions.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results<\/h2>\n\n\n\n<p>The campaign revolved around seamlessly working alongside the marketer&#8217;s existing strategies while tapping into new channels, with a focus on diversification, precision targeting, strategic optimizations, and data-driven insights. As a result, this leading life and finance insurance provider experienced a significant transformation in their lead generation efforts.<\/p>\n\n\n\n<p>In the first 8 months, they saw impressive scale in billable calls &#8211; over 10,000 <em>more<\/em> than they were previously driving &#8211; demonstrating the effectiveness of integrating into new channels. Not only did the quantity increase, but the quality of the calls proved successful as well &#8211; a 56% increase in conversion rate, and a 342% growth in call revenue in one month. The substantial increase in call volume, along with consistently high conversion rates, exemplifies the power of an outcome-based approach in call generation.\u00a0<\/p>\n\n\n\n<p><br>The Outcome Engine team is eager to continue testing this insurance marketer across major and emerging digital channels and driving high-quality calls at massive scale. Looking for incremental call generation to efficiently exceed your goals? <a href=\"https:\/\/www.performcb.com\/get-in-touch\/#marketer\">Reach out to Perform<sup>[cb]<\/sup>\u2019s Outcome Engine team<\/a> today to start driving new growth for your brand.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"A leading life and insurance provider achieved a 342% increase in call revenue month-over-month with Perform[cb]. Learn how we did it. ","protected":false},"featured_media":38717,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"case_study_cat":[7358,8163],"case-study-tag":[8155],"case-study-outcome-type":[8156],"class_list":["post-38716","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_cat-financial","case_study_cat-insurance","case-study-tag-outcome-engine","case-study-outcome-type-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top Insurance Marketer Secures 342% Growth in Call Revenue<\/title>\n<meta name=\"description\" content=\"A leading life and insurance provider expands into untapped channels, drives a 342% increase in call revenue with Perform[cb].\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.performcb.com\/case-studies\/study\/insurance-marketer-expands-into-untapped-channels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Insurance Marketer Secures 342% Growth in Call Revenue\" \/>\n<meta property=\"og:description\" content=\"A leading life and insurance provider expands into untapped channels, drives a 342% increase in call revenue with Perform[cb].\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.performcb.com\/case-studies\/study\/insurance-marketer-expands-into-untapped-channels\/\" \/>\n<meta property=\"og:site_name\" content=\"Perform[cb]\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T08:49:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2024\/04\/02162333\/iStock-1483244018.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@performcb\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"CollectionPage\"],\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/insurance-marketer-expands-into-untapped-channels\\\/\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/insurance-marketer-expands-into-untapped-channels\\\/\",\"name\":\"Top Insurance Marketer Secures 342% Growth in Call Revenue\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/insurance-marketer-expands-into-untapped-channels\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/insurance-marketer-expands-into-untapped-channels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/02162333\\\/iStock-1483244018.jpg\",\"datePublished\":\"2024-04-02T20:27:48+00:00\",\"dateModified\":\"2026-04-21T08:49:48+00:00\",\"description\":\"A leading life and insurance provider expands into untapped channels, drives a 342% increase in call revenue with Perform[cb].\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/insurance-marketer-expands-into-untapped-channels\\\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/insurance-marketer-expands-into-untapped-channels\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/02162333\\\/iStock-1483244018.jpg\",\"contentUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/02162333\\\/iStock-1483244018.jpg\",\"width\":724,\"height\":483,\"caption\":\"African American woman and her husband going through documents during a meeting with financial advisor.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/insurance-marketer-expands-into-untapped-channels\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.performcb.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insurance Marketer Expands into Untapped Channels, Drives 342% Surge in Call Revenue\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#website\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/\",\"name\":\"Perform[cb]\",\"description\":\"Connecting Marketers and Partners since 2002.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.performcb.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\",\"name\":\"Perform[cb]\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20114310\\\/PerformCBlogo.svg\",\"contentUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20114310\\\/PerformCBlogo.svg\",\"width\":1,\"height\":1,\"caption\":\"Perform[cb]\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/performcb\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top Insurance Marketer Secures 342% Growth in Call Revenue","description":"A leading life and insurance provider expands into untapped channels, drives a 342% increase in call revenue with Perform[cb].","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.performcb.com\/case-studies\/study\/insurance-marketer-expands-into-untapped-channels\/","og_locale":"en_US","og_type":"article","og_title":"Top Insurance Marketer Secures 342% Growth in Call Revenue","og_description":"A leading life and insurance provider expands into untapped channels, drives a 342% increase in call revenue with Perform[cb].","og_url":"https:\/\/www.performcb.com\/case-studies\/study\/insurance-marketer-expands-into-untapped-channels\/","og_site_name":"Perform[cb]","article_modified_time":"2026-04-21T08:49:48+00:00","og_image":[{"width":724,"height":483,"url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2024\/04\/02162333\/iStock-1483244018.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@performcb","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","CollectionPage"],"@id":"https:\/\/www.performcb.com\/case-studies\/study\/insurance-marketer-expands-into-untapped-channels\/","url":"https:\/\/www.performcb.com\/case-studies\/study\/insurance-marketer-expands-into-untapped-channels\/","name":"Top Insurance Marketer Secures 342% Growth in Call Revenue","isPartOf":{"@id":"https:\/\/www.performcb.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.performcb.com\/case-studies\/study\/insurance-marketer-expands-into-untapped-channels\/#primaryimage"},"image":{"@id":"https:\/\/www.performcb.com\/case-studies\/study\/insurance-marketer-expands-into-untapped-channels\/#primaryimage"},"thumbnailUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2024\/04\/02162333\/iStock-1483244018.jpg","datePublished":"2024-04-02T20:27:48+00:00","dateModified":"2026-04-21T08:49:48+00:00","description":"A leading life and insurance provider expands into untapped channels, drives a 342% increase in call revenue with Perform[cb].","breadcrumb":{"@id":"https:\/\/www.performcb.com\/case-studies\/study\/insurance-marketer-expands-into-untapped-channels\/#breadcrumb"},"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.performcb.com\/case-studies\/study\/insurance-marketer-expands-into-untapped-channels\/#primaryimage","url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2024\/04\/02162333\/iStock-1483244018.jpg","contentUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2024\/04\/02162333\/iStock-1483244018.jpg","width":724,"height":483,"caption":"African American woman and her husband going through documents during a meeting with financial advisor."},{"@type":"BreadcrumbList","@id":"https:\/\/www.performcb.com\/case-studies\/study\/insurance-marketer-expands-into-untapped-channels\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.performcb.com\/"},{"@type":"ListItem","position":2,"name":"Insurance Marketer Expands into Untapped Channels, Drives 342% Surge in Call Revenue"}]},{"@type":"WebSite","@id":"https:\/\/www.performcb.com\/#website","url":"https:\/\/www.performcb.com\/","name":"Perform[cb]","description":"Connecting Marketers and Partners since 2002.","publisher":{"@id":"https:\/\/www.performcb.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.performcb.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.performcb.com\/#organization","name":"Perform[cb]","url":"https:\/\/www.performcb.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.performcb.com\/#\/schema\/logo\/image\/","url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/02\/20114310\/PerformCBlogo.svg","contentUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/02\/20114310\/PerformCBlogo.svg","width":1,"height":1,"caption":"Perform[cb]"},"image":{"@id":"https:\/\/www.performcb.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/performcb"]}]}},"_links":{"self":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case_studies\/38716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/media\/38717"}],"wp:attachment":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/media?parent=38716"}],"wp:term":[{"taxonomy":"case_study_cat","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case_study_cat?post=38716"},{"taxonomy":"case-study-tag","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case-study-tag?post=38716"},{"taxonomy":"case-study-outcome-type","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case-study-outcome-type?post=38716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}